,

Market Your Business On The Internet With These Tips

https://t.co/hMldDaFGcL
Source: Flickr

There are many niches in marketing, and internet marketing is one of the most fun to get into. You don’t really need any education, and you’re free to start and run your own company from home. Here are some ideas from entrepreneurs like yourself, which can help you run a better business.

Research your internet marketing to see what your competitors are doing. The key to any successful online marketing campaign is planning ahead of the competition. If you can stay one-step ahead of them then you will have a better chance at getting their customers. If you can understand why your competitor’s clients are upset with them, it will be a breeze to bring them over to your site.

Get yourself listed in every free directory to boost traffic and awareness of your business. With so many directories offering to feature your Internet business for free, there really is no reason to pay for one. From major forces like Google and Yahoo to your local neighborhood listings, this is one very cost effective business tool to put to good use.

Make your website clear and easy to navigate through. Certain companies have attracted many visitors by creating a mysterious website and promising to tell customers more if they visit again. This might be a good strategy if you’re trying to launch a new product, but not for first time buyers.

To know what marketing strategies are working best for you, set up tracking procedures. If you are like many web marketers, you have multiple advertisements or promotions running at any given time. How can you tell which ones are really driving the traffic? Be sure to set up tracking devices, like UTM codes or individual landing pages, to best monitor your activities.

An important tip regarding internet marketing is to publish articles relevant to your company online. This is important because this will not only increase your visibility, but it will help to form your overall online image and raise your level of credibility, if done correctly. Be careful to keep your articles clear and relevant to your business.

In order to get a good base clientele in internet marketing, one of the key aspects that you need to focus on is how to get your clients contact information. Make them sign up for promotions on your website by using their e-mail address. Remember to ask for their permission to e-mail them when they sign-up.

When you advertise your product, use the word ‘fast’. You can use this in different ways such as, ‘fast shipping’, ‘fast ordering’, ‘fast service’ or tell them your product works fast. Customers value their time, and by doing this you show them you value their time.

Continuing to learn new tips and techniques, such as was discussed in this article, will keep you on the cutting edge of profitable internet marketing. Keep reading as much as you can, get involved in conversations, and make sure to implement all the things that you learn. There is less harm in failing with a new strategy than there is in failing to implement any strategy at all!

,

Write, Publish and Market a Book with No Out-of-Pocket Money

Write, Publish and Market a Book with No Out-of-Pocket Money

Una espirometría que no cumple criterios de calidad solo sirve para confundir. https://t.co/H2ybPKTWk6
Source: Flickr


Do you dream of having a book published, but don’t know where to turn?
Already have a book, but unsure of how to promote it? Looking for cost effective high-return strategies to market your book? If you answered yes to any of these questions, then the following information is for you.

Many writers and aspiring authors are under the mistaken belief if their book is published by a publishing house they can sit back and watch sales miraculously happen. Nothing could be further from the truth. Fact is, competition to have your manuscript noticed and published by a large house is extremely fierce. Additionally, no matter who publishes your book, you absolutely must take an active roll in marketing, promoting and selling your book.

Moreover, profit margins are not extremely good when you go through a publisher. Sure, if you sell tens of thousands or hundreds of thousands of books, you make substantial amounts of money. In reality only a small percentage of writers achieve this level of success.

A great model for achieving success is to self-publish and actively promote your book. Self-publishing is one of the best ways to get your manuscript to market quickly is to. Another great benefit of self-publishing is you have complete control of the creative process. You make the decisions on content, editing, cover design, title and you reap the profits.

A primary downside with self publishing are costs involved. Depending on whether or not you hire an editor, designer, layout person and cost of printing, the initial outlay for self-publishing a book can be several thousands of dollars for the first run. Besides there are no guarantees your book will sell. However, you can lessen your risk of costs and increase your level of sales with a simple formula.

Imagine if you could self publish with no out of pocket money. Additionally, imagine gaining lots of free publicity and visibility in your market at the same time. I know this to be true, because I have done it.

The following formula is one that can be used by virtually anyone to raise funds to publish a book. In addition, you can gain great visibility, do the initial run with no out of pocket money and position yourself for volume sales.

Although the formula is rather simple in concept, it is not necessarily easy to do as it takes planning, time, effort, consistency and great follow up to make it work as well as possible.

You can write, publish and market a book with no out of pocket expenses by hosting a seminar with a topic that is linked to the book. In order to keep costs down in the rollout host the seminar in your local market. You can further offset costs by securing sponsors for the seminar. Event sponsors provide funding necessary to the costs of an event. They can either contribute in actual dollars or with in-kind offerings. Sponsors underwrite various aspects of an event.

I did this at the beginning of December with my most recent book, “101 Ways to Get Your Foot in the Door” and had an incredible response. Although there was a lot of work involved in the rollout the results were, and continue to be, incredible.

Besides writing content for the book each author had a very specific role. Mine was the marketing and promotions of the book. The first level was to develop a clear marketing strategy for my 3 co-authors and myself.

Prior to beginning the writing of the book, we developed a very detailed project plan. The plan included hosting an event to introduce the book to our local market.

Knowing the costs to an event such as we were planning, I knew it would be beneficial to secure sponsors. I developed a very solid proposal for sponsorship of the seminar. Because of very detailed information and showing the sponsors how they would gain from being involved, I was able to secure two excellent sponsors. One is a primary business newspaper in Utah and the other is an organization who targets start up businesses.

The paper was more than willing to do some advertising for the event in exchange for some great visibility and additional subscribers. The organization offset the costs of the room and audio-visual equipment in exchange for mentions in the advertising and all pre-event promotions. Both sponsors were given the opportunity to do a 5 minute presentation at the seminar and distribute promotional information to everyone in attendance. It was a win/win all the way around.

Had I not had a clear-cut proposal for the potential sponsors chances are I would not have secured their support. Also, I know it is easier to gain support from businesses who know me rather than trying to get sponsorship from an organization who has no idea who I am. The same will be true for most anyone.

With day of event expenses covered, we could now focus on generating revenue for publishing the book. This was done by pre-selling the book. Anyone who purchased the book sight unseen by November 28, 2004 was given a seat into the seminar on December 2nd.

With initial revenues from pre-seminar sales designed to offset book production costs we were able to write, market and publish the book with no out of pocket money. By utilizing the databases of all four authors, press releases, pre-event radio interviews and presentations at Chambers and local organizations, word of mouth promotions, and other low-cost/no-cost forms of promotions, we sold over 350 copies sight unseen. (Cost of the book is $19.95)

We had well over 200 people attend the seminar as some of the pre-event purchases were from folks who were out of the area.

A key to our success was having a functional website were the book was (and is) available. www.101waystogetyourfootinthedoor.com We utilized online credit card purchasing options for buyers. In that 80% of our sales were done with Internet and credit cards, we would have been remiss to not use this as a method to sell.

As we were pre-selling it was important to let people know that the cost of a seat into the seminar was the book. Also, if they didn’t make it to the seminar we would mail them the book for $4 more or they could pick it up. The $4 covered mailing costs. If we didn’t do this we would have cut way into our profit margin.

We made a strong point of letting people know they were buying the book, not the seat into the seminar. However, the only way into the seminar was to buy the book.

To gain even more value from the event and increase day of event revenues each author sold other products Back of the Room (BOR). One author sold a sales training program. The signups that day realized several thousand in additional revenue for her.

The two other authors sold specialty items and set up appointments for those who were interested in such things in their sales campaigns.

I sold my Street Smarts Marketing and Promotions™ program as an E-book. This helped me to generate several thousand in additional revenue. Knowing audience members were already interested in my material, I put together a special day of event package with three of my e-products bundled together. Everyone received one of my order forms upon registering.

At the end of my session I did a short sales presentation. All folks had to do was fill out the order form. With each sale, all I had to do was process their credit cards and email them the PDF document. No mailing costs or printing costs. Nearly a 100% profit margin.

Many self published authors shy away from doing presentations claiming to be an author and not a speaker. Fact is, if you get in front of a target audience who is interested in your topic and you present your ideas well the amount of books you can sell is incredible.

The book complimented by a well delivered presentation allow you to get in front of meeting planners who may be in a position to utilize your services and your book at a later date. You may also have representatives from companies who want to buy large quantities of your book.

Since the release of the book I have had some companies buy “101 Ways to Get You’re your Foot in the Door” in large quantities. Because Maxwell Publishing is my company and the book was published through Maxwell, I have the flexibility to do special runs. With a minimum purchase a client can add their logo to the front cover of the book and a personalized letter from whomever they choose included in the book. This is a great marketing tool for them with long-term benefits to their employees or customers.

Granted, myself and one of the other authors are professional speakers so presenting at an event such as I outlined is a part of our marketing model. However, two of the authors are not professional speakers per say. Yet, in their everyday business they do present frequently. However, with this event, it was a different type of presentation for them. They will be the first to admit that additional exposure and sales were worth doing this type of presentation.

Regardless of your topic the model we implemented can be used by virtually anyone. For example, if you have a book on nutrition, find a health food store who wants more foot traffic and visibility. They may be a perfect fit as a sponsor. Not only can they help you to offset costs they can help to promote the event. At the seminar you can promote their products with coupons, mentions and information provided. It’s a win/win.

If you have a book on real estate sales there’s bound to be a mortgage company who may be interested in sponsoring you. Perhaps they would be willing to buy a book for every real estate agent who does business with them. Or, they could give a book to each of their mortgage brokers.

If you have a book on childhood development, what about a baby clothing store? Perhaps the store would cross promote and give a book to each customer who buys a minimum amount of product in their store. This adds value from them to their customers and creates a win/win for you and the store.

In today’s world of writing, marketing and publishing a book, the possibilities are only limited by imagination.

,

Enjoy Wealth from Home with a Turn Key, Automated Home Based Business

Enjoy Wealth from Home with a Turn Key, Automated Home Based Business

Supercell
Source: Flickr

If you’re ready to leave the 9-to-5 job scene and start your own business from home, there’s one way to do this with little expense or effort. Instead of starting from scratch, you can join with a company that offers a turn key, automated home based business. MLM programs online offer many added benefits, even when compared with off-line MLM opportunities. Let’s explore these benefits and how they can help you earn a lucrative residual income from home.

The Joys of an Automated System

The main benefit of having a turn key online business is automation. An automated system means everything is set in motion to sell before the customers ever arrive at your website. Customer service is automated with follow-up emails, phone answering services, and sign-up forms. Payments are automated through online processing. Even many of the products or services received are automated so you won’t have to worry about these factors while running your business.

A turn key, automated home based business gives you the opportunity to meet and invite new people to join without traditional network marketing methods. You don’t have to recruit at the local supermarket or while dining out. You don’t have to hold meetings in a local hotel conference room or go door-to-door looking for new customers. With a turn key website, your promotional efforts will be mainly online or through email. You can do it all from home!

Reduce Risks with a Turn Key Automated System

Another major advantage of a turn key, automated home based business is you don’t have to risk your time and money on something that hasn’t yet been tested. Imagine starting an online crafts store. You work hard to design your website, invest in promotions, stock craft-related inventory, set up order processing, and install a customer service phone line. Then after about a year, you discover the business is just not going to work out. It’s not bringing enough profit to carry on. You’ve just wasted a year’s time (and money) on something that doesn’t work.

With a turn key business, the testing period is usually over even before you get started. Someone else has gone before you to see what works and what sells. From the Web presentation to the closing of the sale, the entire pathway to success has already been explored. All you have to do is get on the right pathway and start promoting.

Many business opportunities do require a start-up investment, but this if often minimal when compared to normal business start-up costs. You may risk a small amount of money, but you can work hard to promote and earn that money back plus a healthy residual income without future risk. Once you get started making sales and find out what works, you can do it again and again. Many MLM companies will also provide you with a plan of promotion that has already been tested, which is an added bonus.

Looking to the Future

The potential of a turn key, automated home based business is amazing. Once you find a few advertising methods that bring a good response rate, you can roll out larger campaigns for more sales. You’ll have a team of experts to help you sell the product, so all you’ll have to worry about is finding effective ways to get new people to your website. You can make money from home while leveraging the skills of others. And, of course, those who work to help you will receive benefits from every sale. It’s a win-win opportunity.

Also, you’ll have the flexibility to work on your business any time of the day. The Internet is not limited to certain hours, so you can start promotions early in the morning or late in the evening. You’d be surprised at the number of people surfing the Web during wee hours of the night looking for a home business opportunity.

With a turn key, automated home based business, you’ll be able to enjoy wealth from home without the many headaches of starting your own business. Start realizing your home business dreams today!

Custom Vinyl Decals and Magnetic Signs Give You a Competitive Advantage

Custom Vinyl Decals and Magnetic Signs Give You a Competitive Advantage

If you own a small- to medium-sized business, you likely face stiff competition for customers or clients. In such a competitive marketplace, the business that comes out on top is the one that uses every means available for creating brand awareness and advertising its products or services. Even if your marketing efforts include splashy media campaigns, costly pay-per-click search engine marketing, and direct mail pieces, you should also take advantage of less expensive means for sustaining awareness of your company. If you don’t have a large marketing budget, it’s even more important to find creative ways to build awareness of your company and get the word out.

One of the best ways to advertise is through the use of signage. Huge billboards might be cost prohibitive, but there are a variety of less expensive types of signage that can bring customers into your retail store, drive traffic to your website, and create an awareness of your products and services. Best of all, high quality customs signs can be ordered over the Internet at a fraction of the cost of creating custom signs locally. What follows is an overview of the types of signage that is available and how you might incorporate it into your business.

Custom Vinyl Decals: If you own a retail store, your doors and windows are essentially premiere advertising space. When you create a custom vinyl decal for your door or window, you have a powerful advertising mechanism. Custom vinyl decals are also ideal for bumper stickers, so if you belong to a booster club, are advocating for a political cause, or want to provide a giveaway to your customers, you can design your own bumper

Custom Window Lettering: Lettering with your business’ name on it is important for your storefront, but vehicle lettering can be an even better advertising bet. When you have custom vehicle lettering, you are advertising your business whenever you or your employees are behind the wheel. You can customize these vinyl graphics to incorporate your logo, your business name, your website address, your phone number – or anything else you want potential customers to know.

Custom Banners: Whether you’re having a sale or another type of event, custom banners draw attention to your business. When you design your banner, you can include your logo and have access to a wide selection of colors, fonts, special effects, borders, and graphics.

Magnetic Signs: If you need signage that is temporary, magnetic signs provide you with inexpensive yet valuable advertising. For example, if you or your employees use their personal vehicles for deliveries or to call on customers or clients, magnetic signs can easily be attached to the vehicle and then taken off at the end of the day.

Other Types of Signage: The best custom sign companies can produce a huge variety of signage. In addition to custom vinyl decals, window lettering, banners, and magnetic signs, they can also do everything from custom wall lettering and custom wall graphics, to boat lettering and registration numbers, to license plates and digital decals.

Virtually every business that advertises – from network marketers to franchisees – can utilize these inexpensive marketing methods to spread the word without breaking the bank.

,

Branding and Marketing

Branding and Marketing

Adobe Productivity – 69 Experts Reveal Their Top Tips https://t.co/t69woCRUEq
Source: Flickr

So, you know what a brand is. You know what makes up a brand and which parts of your company you might be able to exploit … I mean use, to define and manipulate your brand and the way you are perceived by the public. But, well, how?
The combination of a successfully developed brand and the implementation of a great marketing campaign will do wonders for your business. Think of the TV advertisements that stick in your mind – what makes it so? What have they done differently? If you make a list, you’ll notice that each and every one of them has taken advantage of creative and innovative ideas. It is not enough to only have a great logo, or great radio ads. The entire marketing package, when done properly, is your key to building your business into a wonderful success.
There are a great number of business tools that are widely accepted as forms of advertising. The key here is to put your brand on everything. That might not even mean to put your logo on everything (although in most cases it is advisable), but just to make sure that all of your business material fits in with the business image that you’ve already determined. For instance, if you have a particular corporate colour that’s fairly unique (that is, it’s not black), you can use that to your advantage by putting all of your correspondence in colour coded envelopes. If your brand is a particular scent or perfume, make sure you’re always wearing it when you meet with your potential suppliers or customers. Brand everything.
You should have two main ports of call, depending on your industry: your business card and your website. These are the first places your customers will look for your information. If your brand isn’t apparent through these two mediums, you’re probably in a bit of marketing trouble. Stop reading, find a brand developer (I know one you could use! ho ho) and have them redone. Right now. No excuses.
You should use your logo, or some manifestation of it, on your business card. Your business card is your little personal identity that people can carry about with them. A piece of you is written in to your business card. Work on it and work on it until it’s exactly right, or you’ll regret it as soon as it comes back from the printers. You should be proud to hand your business card over – it’s even better if people go “oooh” when they see it. Aim for “oooh”.
With regards to your website, above all else it should be nice looking and easy to navigate. It really need not be flashy, but chances are that people will be keener to take an interest in it if it’s not ugly. So if you have an ugly website, you’ll want to fix that too. It doesn’t need to be beautiful, but it needs to be inoffensive. If you want to do it yourself, there are tens of thousands of tutorials out there on web design that you might find useful. Otherwise, employing a web designer or developer to create an effective site for you is your best bet. Just make sure you check out their previous work, to make sure they can actually provide what you need. Web designers seem to be a dime a dozen these days, and it can make it difficult to choose one that is actually skilled!
Now go away and come back when you’ve got your business cards and web site sorted out. I’ll wait here.
Once you have your initial points of contact sorted out, you can look at everything else. There are so many options for marketing your product or service, I couldn’t possibly cover them all, even if I wrote a book about it. So let’s talk options and examples. I’ll use myself as an example, then I can disguise brainstorming as writing an article, and feel accomplished afterwards.
The most obvious form of marketing seems to be print advertising. Print advertising is available through different mediums: magazines, newspapers, letterbox drops, flyers, brochures, annoying bits of paper under people’s windscreen wipers. There are benefits to all of these, depending on who your target audience is and how much you want to spend. For instance, a quarter page colour ad in a magazine might cost you $1500, but it might also give you more opportunity to target your specific audience (if, for example, you were a brand developer, you could advertise in a start-up company magazine). Obviously the benefit here versus in a newspaper is the specific audience reading the magazine. But the newspaper might only cost you a couple of hundred dollars, so there is benefit in that.
Letterbox drops are fairly inexpensive to develop (especially if you do the photocopying and dropping yourself), but you might find that the majority of people just throw your flyer out. And then the people who do actually read your flyer might not be interested, which can make it a big waste of time. On the other hand, if you have a low-sales, high-profit sort of business with big mark-ups, even a few sales from your drop may make it profitable, so it could well be worth the time and money you put into it.
Brochures allow you to display your full range of products, but they’re expensive to produce and like letterbox drops, a lot of people just throw them in the bin – at $4 a pop, that’s nothing to laugh at. If you stick your flyer up at your local supermarket, it will probably only cost you 20 cents for the photocopy, but it may be detrimental to your professionalism. Annoying bits of paper under the windscreen wipers are, well, annoying, and should probably be reserved for Jehovah’s Witnesses.
It’s not just about advertising though, of course. As I’ve discussed previously, your brand is made up of so many more components than just advertising material. Get creative with your marketing – when you sell a product, add your own personal flair to it. Make sure your packaging material has your logo on it. When you’re out and about, wear a t-shirt or earrings in the colour of your company. If you do these sorts of things often enough, people will start to take notice. Every minute of the day is an opportunity to have your brand recognised.
Do you feel more positively about companies that are active in the community, or with charities? How would involvement in a campaign such as donating a percentage of your profits to a non-profit organisation reflect on your brand? Consider that if you sell children’s clothing, for example, donating part of each sale to SIDS & Kids may well encourage parents to think of your business as being concerned about children and involved in the community. And of course, you get a good feeling from it, and SIDS & Kids will benefit as well. Everyone wins.
Take advantage of free marketing opportunities. I recently purchased a book called Marketing Without Money (it’s not a bad book, worth a read! ), and for irony’s sake put my business stickers on the front and back of it, with a little blurb about what I do. When people on the bus take an interest in what I am reading, they’ll also see an advertisement for my firm. Take your business cards everywhere and give them out at every opportunity, even if you don’t give them out during business-related conversations.
Make sure you’re well presented as often as you can be. I know we all have those days when our nose is a bit stuffy and we just want to roll out of bed and to the supermarket in our trackies to buy chocolate, but if you can give an air of sophistication and “I took the time to be presentable, because I care about my business image”, that will have a profound effect on anyone you happen to speak to. You can never be certain of when a business opportunity might arise – give yourself the best chance of making a good impression when it does.
Consider sign writing for your car, which is fairly inexpensive and can be very effective. People might not pull you over to talk about your company, but if you do a fair bit of driving in your local community and you have a well-developed logo, you will generate a sense of familiarity. Then complement your car campaign with a well designed logo in the Yellow Pages or in your local community directory. When your potential clients go in search of a provider, you will be able to trigger their memories and invoke that same sense of familiarity in them – they will choose you, not someone they’re completely in the dark about.
The key marketing features you should be conscious of, then, are:
* Consistency: consistency is absolutely the most important feature of well developed brand marketing. You want your customers to be able to recognise your brand in everything you put out there.
* Uniqueness: developing a campaign that brings something new will encourage people to investigate your company and find out what you do that makes you different. Obviously this isn’t always possible, but think outside the box whenever you can. Humour is great too.
* Overkill: definitely use overkill with your brand! The chances are that you will affect different groups of people with your different mediums, so use as many as you like. Make people become familiar with your company.
* Make it memorable: you want repeat consumers, and you want them to develop a relationship with your brand. Make sure your logo and other branding material has been well developed, with a key theme in mind, and can be reproduced easily. Some of the world’s most recognisable brands are also the most simple (like Nike).
* Think creatively: don’t limit yourself to the “usual suspects” when it comes to marketing your company. There is no reason why you can’t screen print a t-shirt with your logo on it and just wear it everywhere. Have some temporary tattoos made of it and plaster them on your children. Even when you’re sending very boring, impersonal letters to places like banks, include your logo on the envelope, or use colour-coded envelopes. You never know when the mail clerks might need to use your product.
* Marketing your brand need not be incredibly expensive or difficult. If you can understand that your brand is in everything you put forth to the public, you’ll become more and more in tune with the ways you can alter their perception of your business, or at least let them become aware that it exists.

,

Get Expert Advice On Network Marketing Success

Tarzan and the Leopard Woman (1946, USA) - 01
Source: Flickr


If you’ve ever wanted to become a business owner, selling someone else’s product might be a great way to save time and money, as opposed to producing and distributing your own product.
If network marketing is something you’re interested in, please, read this article carefully, to learn some legit information about the genre.

People will not follow companies, brands, or profits; they follow leaders. The truth is that people with strength and leadership skills are the ones who make the most out of a network marketing career. You have to lead your downline and show them that you are the right person to follow and you will be the one to make them a success.

Put your network marketing material EVERYWHERE! At your local church, in their newsletter, in a community newsletter, on forums, on Craigslist, even at the local supermarket on their community corkboard. The more eyes that see your promotional information, the more sign-ups you’re likely to get. Make sure you’re only posting it in places that are likely to get the right kind of people reading it, though. For example, a school probably isn’t the best place to post an ad.

Learn the Product in your network marketing business. You must learn everything there is to know about the product, know it inside and out. As you learn about your product, become excited about it. Because if you cannot get excited about it, how are you going to persuade anyone else to be enthusiastic about it?

Provide those in your downline with marketing tools. The company probably provides them for everyone in the network, but give your downline additional ads, flyers and articles. This will set your part of the network apart from everyone else selling the same thing, making your branch unique and making you sales.

Keep your website updated with fresh information. People who are on the fence about joining the network marketing community may come back to your site periodically to see what’s new. If they get a feeling for the fact that your dedicated to your craft, they may feel more comfortable about signing up under you.

Always make your leads feel amazing when they turn into a recruit. It’s your job to ensure their morale remains high and that they know what their motivation is. Continually ask them what their “why” is (why they’re doing this) and remind them how they’ve already reached many successful milestones.

Do not use professional jargon when promoting your products or recruiting new agents. If you are selling a certain type of products that only professionals would be interested in, then you are expected to describe your products like an expert would. However, most customers want to read descriptions they can easily understand.

If you were to produce and market and sell your own products, you would be taking an enormous risk that might not ever pay off. With network marketing, though, you’re basically pushing someone else’s product, meaning you only need to be a successful marketer. That’s why this field is alluring, and that’s why it’s important that you use what you’ve learned from this article, to help you succeed.

,

Discover Useful Network Marketing Tips And Strategies

Tôi đã thêm video vào danh sách phát https://t.co/5laLlGTUkM 2017 hallmark movies full length romance Recipe For Love 2014
Source: Flickr


At times learning about a subject like network marketing can seem to overwhelm, but don’t get discouraged, just remember that you have to be positive and apply yourself as much as you can.
Part of being successful in-network marketing is expanding your knowledge as much as you can, so try doing that by reading this article.

Learn more about your target audience by finding out what they are doing online. Use keyword tools to see what they are searching for and read their posts on social networks or message boards. Following the daily activities of the people in your niche will help you develop strategies to capture their attention.

Put your network marketing material EVERYWHERE! At your local church, in their newsletter, in a community newsletter, on forums, on Craigslist, even at the local supermarket on their community corkboard. The more eyes that see your promotional information, the more sign-ups you’re likely to get. Make sure you’re only posting it in places that are likely to get the right kind of people reading it, though. For example, a school probably isn’t the best place to post an ad.

When it comes to network marketing, it is important to consider the importance of time management. This is important to ensure that you are not only devoting enough time to maintain your network, but also to allow you the time to recover in case of any unforeseen circumstances. Having a schedule will help you organize your priorities and organize your overall business.

It’s important to use picture painting questions when talking to a lead one-on-one or in a seminar. “Can you imagine…”, “Where would you see yourself…”, or “How would it look if…” are excellent questions to use. Let your lead tell you what they would see when they become a successful network marketer.

When you are new to network marketing, be wary of the multitudes of supposed ‘marketing gurus’ you may find. Unfortunately the internet is filled with tons of pseudo-experts on any topic you can dream of. Many sites that offer you help with your network marketing needs are new to the business themselves.

One way to understand network marketing better, is to realize it is not an industry in and of itself. It is rather another form of direct sale. You promote the sale of goods for companies, and you get paid for that promotion. It is pretty simple, but can easily sound complicated.

Don’t give your downlines forever to generate for you, they are there for you, not the other way around. Contact them weekly until they start producing. If they still don’t after a month, cease communication. Getting sucked down into their mental sinkhole doesn’t make you any money, so why go there?

If something is not working, try a whole different approach. Perhaps you do not target the right audience or use a strategy that reaches out to enough people. Whatever your issue is, there is a solution. You might not be seeing it because you are not using the best approach.

These tips are just a beginning in network marketing. Some will apply to you and some may not. Let experience be your guide. You need to remember, however, that keeping a positive frame of mind is essential if you want to be successful.

,

Do You Know What Your Customers Want?

Do You Know What Your Customers Want?

How to move from tactical to strategic IT https://t.co/0Tque315L6
Source: Flickr


“The True Function of Any Successful Business is to Sell People Precisely What They Want To Buy” – Bob Serling

I suppose the above seems rather obvious. After all, no customers, no business, right? But if the failure rate of businesses today is any indication, then perhaps it’s not so obvious after all.

What do I mean by that last statement?

Have you noticed the ads that most business place, if they place any at all? Don’t most of them focus on the business, and not on the customer’s needs, wants, and desires? Here are some of the marketing failures I see daily:

– Ads with no headlines (to attract a potential customer’s attention).
– Ads with only the business name as the title.
– Ads listing how long a entity has been in business or other boring company information.
– Ads simply listing the names of products and services.
– Ads with no contact information provided.
– One time mailings with no follow ups.
– No subsequent offer of a related product after an initial sale.
– No clue as to the real target market.
– No research to find out what the target market wants.
– A build it and they will come mentality.

Where is the customer in all this? Who is speaking to the customer to find out what he or she wants, needs, or desires? Who is providing a solution to the customer’s problems? Who is making life easier or better for the customer?

The answer to the above questions is “successful companies.” Successful companies find out what their customers want, need, or desire. Successful companies provide solutions to their customer’s problems and make life better for them. Successful companies carefully design their products or services to satisfy their customer’s wants and desires and to make their lives easier or better.

Successful companies focus, not on themselves, but on their customers. They carefully research and define their target market and they implement customer centered marketing strategies to ensure that their target market is aware of their products or services and the benefits that they provide.

What too many companies fail to realize is that customers don’t care about them or their business. What the customer cares about is “what is in it for them.” For companies that answer that question, sales and profits fall into place.

I recently wanted to sell a timeshare that I had purchased a number of years ago, so I called a local real estate company to see if they handled timeshare resales. The agent that took my call informed me that she did not have any prior experience in dealing with timeshares but would get back with me if their company did.

The next day she called and informed me that while her company did not deal with timeshare resales, she had the name and numbers of two companies that did. She provided me the numbers and then mentioned that if I did sell my timeshare through either of them, they would pay her a commission for the lead. I think she told me that information hoping that I would feel some bit of obligation to her since she had gone to the work of providing me with the contacts.

But, just like your customers, I also listen to WIIFM (What’s In It For Me) and my decision as to what company I list my timeshare with will depend purely on where I think I will get the best service. My decision will not include in any way the fact that she may or may not get a commission.

When I called the first company she referred, I discovered that they wanted an upfront fee – red flag – bad sign! I have been down that road on a previous occasion with disastrous results. Scratch one company off the list.

Based on the results of the first call, I have now researched several alternatives on my own and will probably list my timeshare with one of the alternatives that does not require an upfront fee and seems to have a good track record.

“If you want to sell as much as you possibly can and as often as you possibly can, the formula is simple. Find out what your customers really want and sell it to them. Make their lives easier. Make their lives better. Solve their problems. Deliver their dreams to their doorsteps. And watch your company grow beyond belief.” – Bob Serling

As an example of the above, take Nordstroms department stores. Nordstroms rose to such prominence in the retail world, not by being cheaper, but by providing superior customer service. Nordstorms is the only place my wife will shop for shoes. Why? Because Nordstroms is the only place where she can find what she wants!

Remember, if you focus your business on your customers wants and desires, build long-term relationships with your customers, and service your customers far beyond the level of service that your competition might provide, your business will flourish. You can even be more expensive and your customers will gladly pay.

All of your profits depend on your customer – Do You Know What Your Customers Want?

In a follow up article, I’ll discuss the importance of having a powerful USP or ESA – you do have one don’t you? Be watching for it.

,

Guerrilla Marketing: A Cheaper Alternative

Guerrilla Marketing: A Cheaper Alternative

South Western HS Sept 8-9752
Source: Flickr


So you’ve spent an enormous amount on advertising in the media and got very little response — or maybe you were scared enough by the prices that you never put the ads there to begin with.
You’re annoyed at how expensive it is to get even the simplest and smallest ad in front of anyone, and how useless the whole thing seems to be.

That’s because media advertising, in the main, isn’t designed to cater to home businesses. No, if you want to get ahead as a home business, you’re going to have to do the advertising yourself.

What is Guerrilla Marketing?

Guerrilla marketing is a way of advertising when you have an almost non-existent budget. Instead of thinking of your business as a smaller version of a big one, you have to realise the situation you’re in, and behave accordingly to maximise your profits while minimising your marketing costs. Essentially, you’re going to try to do anything to get publicity.

Telemarketing.

Don’t worry, I’m not talking about telemarketing of the nasty call centre variety here. It’s B2B (business-to-business) telemarketing you want to be doing — basically, phoning up local businesses and making yourself known. You’ll be surprised at just how effective this can be, since businesses tend to appreciate the effort you’ve made to contact them and offer your services far more than a customer does if a business phones them at home.

Direct Mail.

It shouldn’t be too difficult to get hold of a mailing list that covers your whole area — ask your local post office if you’re unsure, as they’ll often be able to help with bulk mail campaigns. Alternatively, if you don’t even want to pay for delivery, you could hire a few local teenagers to go round putting your letters in people’s mailboxes. This will work best if you keep your message to one small page or even just a business card, so that people will keep it if they’re interested and call you in their own time.

Outdoor Leafleting.

Another effective guerrilla marketing technique, at least for some kinds of business, is to hang around outside giving out leaflets to passers-by. This gives you an opportunity to ‘meet and greet’ people, and lets you do some free targeted advertising by choosing your location carefully. If you do odd jobs in people’s houses, for example, you could stand outside the DIY store, handing out leaflets that say ‘Why Do It Yourself? I’ll assemble and install everything you buy today for only $50!’ If you custom build and sell your own computers, you could stand outside a big-box computer store with this leaflet: ‘Get your computer tailor-made, for half the price of [big store]’. You get the idea.

Free Gifts.

You’d be surprised just how effective it can be to stand around handing out free gifts. If you do something that relates to children, then hand out balloons to them in the mall. You’ll make some kids’ days, and your name and perhaps website address will be written there on the balloon for all to see. Free pens are a very effective thing to give away if you provide a more serious business service — people are always short of pens, so they’ll keep your pen in their bag and be reminded of your business each time they use it. Even better, the cost of getting thousands of balloons or pens printed with whatever you want is almost nil.

Attack the Competitor.

Nasty as it might sound, hardcore guerrilla marketers regard their competitor as their sworn enemy, and will do anything to bring them down so that they can replace them in the marketplace. A little disturbingly, this can be quite simple to do — fake a few letters complaining about a business to a local newspaper, and you might find that they follow through and do a feature on it without even checking the story out.

In the end, with guerrilla marketing, there are endless ideas — it’s all about being inventive, and having the guts (and the patience) to try them out. When you get your first customer without buying a single media ad, it’ll all be worth it.

,

Take It To The Customer

Take It To The Customer

work from home https://t.co/uU9v3sfRv1
Source: Flickr

In the past, purchasing ad space was the solution to every entrepreneur’s marketing challenge. Then it was direct mail, followed by telemarketing. But with advertising and postage costs on the rise, these tactics have lost some of their appeal.
Today the competition is fierce for a customers’ attention. In order to compete, you need to employ take-it-to-the-customer techniques. Some of these techniques can include attending trade shows, seminars, and sending them to your website.
You want to promote your business and in doing so you want to maximize referrals and conduct effective public relations campaigns. The following are five sure-fire, inexpensive marketing methods:
1. Be an expert. Don’t overlook your most accessible source of promotion: yourself. Give speeches to industry groups, colleges and community organizations, or offer workshops at conferences and business expos. Provide sign-up sheets or marketing materials for potential customers. Also, be a reference for customers, clients, vendors and related businesses by circulating relevant information and providing contacts. After all, home-based businesses thrive on a steady stream of referrals from clients.
For those of us in the lease purchasing business, this means writing articles for publication. Don’t make it difficult, write about the deals you’ve done. Give speeches at local real estate clubs on lease purchase. Network with local groups (accountants, mortgage brokers, financial planners, etc.). Operate your lease purchase business as we do, as a business, and referrals will come to you, rather than you chasing the deals.
2. Create a press kit. Getting quoted in the media or having an article written about your business is a great and inexpensive way to target your market. Watch for trends that you can tie your business into. Your press kit should include a profile of your company, biographies of its principals, product fact sheets and testimonials from customers. Make a list of trade magazines, local newspapers, and radio and TV stations to which you can send short releases on new products, deals, awards or special events.
Again, for those of us operating a lease purchase business, become the local expert in lease purchasing. Offer to write articles. Be sure to do a press release when you start your business, and distribute it to the local newspapers. If you run a group meeting, seminar, or any type of special event be sure to send a press release to the local papers, radio and television stations. Send out follow up letters after your deals are completed to get testimonials, and keep a journal of your deals.
3. Circulate newsletters. Newsletters are a great way to showcase your company’s expertise and keep your name in front of prospective clients on a regular basis. They show that you are not just a salesperson—you are an expert with important information to offer. Develop a mailing list of clients and send copies of your newsletter quarterly.
Again, for those of us in lease purchasing a newsletter can be the perfect vehicle to use as a follow up piece to send to sellers, tenant buyers and investors.
4. Network. You’ll save money by selling through trade or professional groups. Swamped with running the daily operations of your business, you may feel you have little time to give. But you’ll learn about sales leads by joining groups of like-minded individuals. Also, serve on the boards of community organizations, and host house parties tied to your business—you can hire students from cooking or catering schools or work out an arrangement with a local restaurant to keep costs down.
Whatever type of business you are operating networking is a must. Develop a networking plan and follow through with it. We discuss this extensively in our home business manual. Check it out at our products page on our site.
5. Form alliances. There are several ways you can band together with complementary enterprises to reduce costs and increase business opportunities. Some involve complex legal paperwork, such as a joint venture or a strategic alliance. Others are less formal partnerships, such as a virtual corporation, where you assemble a group for a specific project or client. For instance, as a contractor, you might partner with two other companies to win a bid. Another type of alliance is a consortium, where a group of companies with different specialties share their services; for example, a consulting firm teaming with a graphic artist and a photographer to create brochures and other marketing materials.
In regards to forming alliances in lease purchasing, we have mentioned on numerous occasions to work with accountants, mortgage brokers, financial planners and real estate agents. The key is to forming and keeping alliances is to reciprocate and to pay great referral fees. You have to be sincere when forming alliances, if not, don’t bother.
Copyright DeFiore Enterprises 2003