A How-To Guide For Mobile Marketing 4

A How-To Guide For Mobile Marketing

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Smartphones and tablets with high-speed Internet are becoming more affordable by the day, which means more and more people are using them instead of their computers. You may think you can rely on your standard marketing techniques to draw in mobile customers, but think again. There are a number of astute things that you can do to to get the attention of people on the move.

On your site in particular, you need to learn to say more with less in your mobile content. You cannot have lengthy product and landing pages here that go on and on just to stuff in keywords without really saying anything of value. With mobile marketing, you need to be short, sweet and to the point.

Consider leveraging geo-location if your business supports this type of mobile marketing. If you have a physical business space, using geo-location to push location specific marketing to nearby customers can be a great way to draw in unplanned business. If a potential customer is nearby and receives targeted marketing messages based on their current location and nearby sales or promotions, they are more likely to drop in.

Optimize your mobile website for local searches to ensure that people will find you. For example, when you are out in a neighborhood that you don’t know, you will probably search for “(location) Indian restaurant.” If you want to be found, be sure that you focus on those types of keywords for your site.

Start by building a proper database. Avoiding just adding cell phone numbers to your mobile marketing database. You really need to get their permission before starting. This can be down either with a Web form or having the person text you with a given short code you gave them.

Make your ads suitable to small screens and slower speeds or they may not be viewed at all! Most mobile devices have tiny screens and data speeds much slower than a regular PC so design your mobile content to be displayed accordingly or else it may never reach its intended target!

Sending out text messages in mobile marketing is a great idea, but you want to make sure that these messages are not commercial in nature. The messages you send should definitely speak to value and benefit, but they have to be more on the friendly side and not so much on the commercial side.

Try to set a budget and stick to it if you want to market effectively. Shooting past your budget can quickly cause your campaign to fall apart, if only because you may start to change how you handle things due to a fear of money. Work meticulously to stay within your budget for mobile marketing success.

You shouldn’t underestimate the amount of potential that mobile marketing has. Using methods specifically designed to attract those using a mobile device should get you a great response. Keep this advice in mind as you make the move into mobile marketing. When mobile marketing is done right, the results can truly be impressive.


Click2Britain – Pay Per Call

Click2Britain – Pay Per Call

Pay Per Call (PPCa)
Pay Per Call is a new advertising service in the search engine marketing revolution. There are millions of companies in the UK, most of them are small to medium sized businesses which do not have websites will definitely benefit from this new service.
The Local search in the UK is becoming quite important in the past few years. As you may know that, some major search engines have introduced this new local search service recently. This clearly illustrates the importance of the local search.
How does this Pay Per Call work?
Pay Per Call (PPCa) wok similar to the Pay Per Click (PPC) campaign & setting up is quite easy & straightforward. Basically, it drives phone leads to your business, rather than clicks to your website.
Pay Per Call enables you to: –
* Sign up as an advertiser
* Choose the product category
* Select the relevant keywords
* Place your ad, containing your company name, address, a short description and a traceable free phone number which will redirect to your actual phone number
* Select your geographic area (local, regional, or national)
* Set up your bid amount
* Manage your budget, bid amount & account using secure 24/7 online account
* Your pay per call advert will appear separately in the search results
The consumers/customers search for your service in the local, regional or national area. The relevant pay per call search results will appear in the search results. When your business’s adverts appear in search results, consumers/customers can reach you via the free phone numbers or toll free numbers that, has been provided in your Pay Per Call advert. For each call that comes to your business this way through the web search results, you pay the price per call that you set in your account.
Where will your Pay Per advert appear?
Your Pay Per Call ads will appear across your current Advertising Network, which includes and other search engines and directory sites.
How much does it cost to use Pay Per Call?
Pay Per Call is free for consumers/customers to use. As a Pay Per Call advertiser, your cost per call is based on the price you set in advance for your each advert. The minimum cost per call is £2.00. You can increase this minimum bid value to reach the top level to stand away from your competitors in the search results. In other words, when you hold the top position for that particular keyword/s you receive more calls. That means more sales to your business.
What is the difference between Pay Per Call (PPCa) & Pay Per Click (PPC) advert?
Pay Per Call (PPCa) – You only pay, when your Pay Per Call ads generate a call to your business.
Pay Per Click (PPC) – You pay for the clicks to your website.
Pay Per Call (PPCa) drives phone leads to your business, rather than clicks to your website.
What are the main benefits of this Pay Per Call advert?
* Basically, any local businesses without a web site.
* You pay for the calls that you receive to your business.
* You can directly discuss your products or service with your new consumers.
* This will provide you with higher ROI (Return On Investment) & generates more sales to your business.
* Select your geographic area (local, regional, or national)
* FREE phone number for consumers to call your business. This will be providing you with more sales than ever before.
* PPCa will definitely more beneficial for small to medium sized businesses i.e They all have phone numbers but, not the website necessarily.
* You can choose your time (business hours) & day that your advert should appear.
From the consumer point of view, it will be much easier to call a local business than rely on email to ask details about pricing, programs and product availability. When your pipes are leaking, and you need to locate a plumber fast, people will be searching for phone numbers not relying on email or other sources. So, Advertise with & reach millions of UK consumers.
Pay Per Call Let the merchants dial into local search in a whole new way.
“More Calls Means, More Sales”


The Future Of Web Design Is Content Management!

The Future Of Web Design Is Content Management!

Web development has greatly increased in popularity over the last 5 years. Many new design concepts, code standards, and technology advances have happened in a short amount of time. With that, so has the knowledge and demand for better, more independent and functional web design packages.
More and more we are starting to see a shift in consumer demand for the increasingly popular website content management system.
Most website owner’s are typical business entrepreneurs who don’t have the time to chase down their web design company for some minor updates that usually cost an arm and a leg. Updates for websites are becoming more and more necessary. It’s now a reality and a trend that in order to make something happen with your website online, you need to stay on top of things and create new content to keep visitors coming back.
As entrepreneurs, we all get new creative ideas almost every day on how to improve our products or services. Without the ability to update our own website’s, those fresh, new ideas may not become a reality for a long time.
Website Content Management Systems Are The Future:
This is somewhat of a call out to all web design companies. If you cannot offer content management to your clients, you may be left in the dust within a few years. The more affordable content management becomes, the more in demand it will be. Without giving your prospects this crucial option, you may lose a great chunk of your potential clients to the next web design company that has a fully automated system that states: “all the consumer has to do is login and get started. “
Granted, there will always be a need for web designers. That is an understatement but with the option of content management, you can also decrease the amount of work needed to put into each project and concentrate more on marketing your business and it’s services.
Content Management Gives The Consumer The Freedom They Need!
Without giving too much freedom that may make the website look bad, there is a high demand for the ability to update a website when needed, not when convenient.
People like to have power over managing their own company, content management gives them the freedom they need to expand on their own terms, without extra costs.
Here Are Typical Features Of A “CMS”:
Add/remove/edit pages.
Update content within each page.
Add images where needed.
Update contact information.
Show updated listings (i.e. Real estate listings, Mortgage rates).
Add new tips on their industry everyday (The spawn of blogging).
+ Many extra features not listed here.
Take The Real Estate Industry For Example:
In the last 2 years, “Real Estate Content Management Systems” are popping up everywhere we look. I can recall reviewing over 50 websites that offer this style of service. And why not! Real estate agents as a whole spend a great deal of money marketing themselves. Just in the last couple of years, real estate agents have seen more value in marketing online than they have through regular print media. Many real estate agents I know would rather spend $4,000 for a website rather than spend $4,000 getting listed in the local telephone book.
In Conclusion:
If you offer web design services and have (CMS) Content Management Systems available to your visitors, this might be the time to consider this ever growing popular service for your company. You won’t regret putting in the effort of developing your own system and marketing it, there is a shifting demand for this ever-popular freedom online.


Two Methods of Marketing Using Joint Ventures

Two Methods of Marketing Using Joint Ventures

Whether you’re a contractor a local merchant with 150 employees, whichever, however or whatever, you’ve got to know how to keep your business alive during rough economic times. Anytime the cash flow in a business, large or small, starts to tighten up, the money management of that business has to be run as a “tight ship. “
This is where an Honest Joint Venture will help increase, not only business sales, but strong business relationships. When things go together, they’re said to be complimentary. An example of two items that might go together are flowers and baskets. If you’re in the market for one of these two items, you might be in the market for the other.
You may be able to increase your business marketing efforts by combining the marketing of one of your products or services with the marketing of someone else’s products or services.
There are two Methods of marketing using Joint Ventures:
External joint venture marketing- You combine your marketing with that of another business that uses a product or service that compliments your own. You both benefit from the exposure and your customers will be looking to this other business for its complimentary offering. Likewise, the other business, and their customers will look to you for their complimentary products or services. You both access each other’s customer database. An example would be a cabinet maker and a hardware store that could work together.
Internal joint venture marketing- You probably offer complimentary products within your own business. If this is the case, you need to market this so potential customers will be aware that your business offers certain products or services that compliments each other. This encourages one stop shopping and also allows your business to sell one product or service on the back of the other. An example is ‘computer repair store’ that also sells virus protection software.
I’ve actually seen one business that sells a course on how to write successful marketing campaigns.
The majority of their customers never find out that in addition to selling that course, they do consulting and write marketing campaigns themselves. They don’t do an effective job of letting their customer base know that Those things naturally go hand-in-hand.
Another kind of internal joint venture marketing would be a combined location or common business. You can have businesses that shares a common location such as a mall or a strip mall shopping center. They can market their businesses as complimentary to each other. This can take a number of forms, but the most popular is sharing the media cost. An example would be a strip mall with a number of home improvement products or services.
You want to take advantage of this either by phone or by sending the other business a letter. You might say, “Dear Mr. or Mrs. Business Owner. Our company specializes in (or sells). We have discovered a logical tie into your business or customer base in that it . We have created a system for dramatically increasing your profits without risk, investment or even effort on your part”.
where you say, ‘Mr. or Mrs., let me ask if you could generate sufficient profits to – would that interest you? ‘ The process is relatively simple. First, we create a joint marketing plan together to consist of either (choose 1 or 2 of the following) a letter of endorsement from you, a telemarketing campaign, a seminar, workshop, sales presentation, display or design a customer/client newsletter, or a display ad. We will share the profits on a 50/50 basis etc. “
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Work from Home as a Freelance Copywriter

Work from Home as a Freelance Copywriter

If you have the talent in creative or technical writing, and you are thinking of setting up your own business, becoming a professional or a freelance copywriter might be a great venture you can start with. In the freelance copywriting industry, you can work from home, in your own time and schedule.
Before you start the copywriting business, it is always wise to set-up physically and mentally.
You should have a small space in your room devoted to your copywriting. You should have a desk, ergonomic chair, a good computer with fast internet connection, a printer scanner, a dedicated phone connection. You should also sign up for an email address devoted to your business, separate from your private address.

You should also plan your price rates for certain projects. List your available services such as press releases, business plan, case studies, web contents, brochures etc. Check what other freelance copywriters are asking for these services in your area, or at least average the rates in the World Wide Web, of course, based on your background, credentials, and skills. Most freelance copywriters and clients like an flat rate instead of the weekly or hourly rate.

Devise some fundamental marketing equipment. At most, this could include business cards and a website where you can post your resume with credentials and background, and where your clients can find you. Also, the internet is a powerful marketing channel with the search engines that can provide your business updated in the industry.
Share the news when you start your freelance copywriting. Communicate previous employers, colleagues, friends, relatives. Ask if they know possible clients that might need your copywriting services. Make sure you always have business cards available whenever you go out, or attend a meeting or even a party.

Make a list of agencies or companies that might need your services. Begin with those companies that are within the circle of your interest. Do some research with these companies and their line of business. Through the internet, you can also have free contact to business databases. You should look for the person who is in charge for advertising or communications with these companies.

When you are done in listing these possible clients, begin communicating with them. You can call the person in-charge with inquiries or send an e-mail, whatever method you like as long as it is comfortable for you and your client. There is no need for a rough sales ground. Just introduce yourself and your copywriting business and make an inquiry on how you can help with their business. Make the call as professional as possible.

Some companies you may call don’t need freelance services; however, they might need you in the futire. Make an inquiry if it’s all right to follow-up with them in the future. If it’s okay, jot it down in your planner and make sure to follow-up with the client.

Begin making a community network. Enlist in your local business organizations or chamber of commerce. You can search for different business support groups in your area.
Before you begin your business, at least have a savings. A year of living expenses is great before you launch your copywriting services. This will facilitate easy flow of your business, because there is still the shroud of doubt for beginning freelancers, and you need to compete with large freelance companies. Thus, your business will be slow, at first.


The Best Guide When It Comes To Internet Marketing

Local Citation Services for Colombia #localseo #colombia
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A lot of people are afraid to get into marketing on the web because of the failure factor. Knowing that you may not succeed is a huge deterrent for many people. Just know that the success stories out there are anything but rare, and if you follow wise advice like the tips provided in this article, you can become one of those happy endings.

A great tip for Internet marketing is to incorporate chat into your web site. Chatting is a great way to connect with people and resolve problems in real time. All you have to do is select a chat program, put a button on your web site, and train someone to use it.

Don’t forget the upsell on your ordering pages. By the time a customer has clicked to order, you have already done most of the work to convince them that they should purchase your product. They are much more likely to add on a great deal than they would be if it was offered separately. Make sure the items that you offer on the upsell are related to your main product or it will be easily dismissed by your customer.

You should make a habit of linking back to your own site or old archives whenever you create new content. You can easily get additional traffic for different pages this way. However, you should be careful not to go overboard with too much links because you could annoy users and readers.

Once you have your domain and host in place and are ready to go the next step in your future internet marketing success, Implement your plan for the design of your website. You should consider your market and fashion the actual website accordingly. There are many tools available to assist you in designing your site.

Before you begin any website design you should develop your keyword and content marketing strategy. This will allow the process to run much smoother. It will also help keep your goals within the budget and on the schedule that you have set. Always take time to revisit and revise your business objectives.

When marketing an online product or business, provide incentives to order quickly, such as free shipping to anyone who orders before a certain date. You can even have this date keep changing in your ad copy to draw in more customers. If customers feel that there is something to be had by ordering today, they will be more likely to buy right away rather than deliberating about it.

Even though it is nice to have an 800 number available so that users do not have to pay in order to contact you, it is also a good idea to put the local number of your business online as well. This gives users an idea of what area you operate from and that is important to some people.

Remember that it’s always important that you never let the fear of failure get in your way. If you never take any chances in life, you’re never going to succeed in life. By following the advice laid out in within this article, you will greatly improve your chances of becoming a success story.


Internet Marketing for Small Businesses – A Guide in Plain English

Internet Marketing for Small Businesses – A Guide in Plain English

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Have you ever been intimidated at the convoluted, jargon-ridden information about Internet marketing available on the Net? What exactly is search engine optimization anyway, and can I do it myself?
Often it results in many companies becoming confused and therefore reluctant to put into practice what would be a valuable and simple business resource when understood and applied correctly.
Market Researcher and Internet marketing consultant, Gordon Goodfellow, who is also an English literature graduate, decided it was time for a change. Part of this desire to make web marketing more accessible was due to his past experience as a teacher.
“I was sick of all the gobbledygook that surrounds web site promotion and web marketing, even today,” he explains. “Website marketing isn’t rocket science and should not be presented as such. Everyone should have access to affordable website promotion. “
Having spent four years researching and assessing the best way of getting an effective message across on the Internet, he began to design a basic introduction to Internet marketing. The result of this hard work is Applied Web Marketing. AWM is a comprehensive beginner’s guide to marketing on the Internet, covering everything from domain names, through search engine optimisation, search engine ranking and search engine promotion, to e-commerce and merchant accounts (and their alternatives), all refreshingly written in plain English.
The guide also has useful links to many resources, and to the submission pages of the major search engines and directories, making it an unmissable companion to those seeking affordable Internet promotion for their own web sites.
The reaction to this new venture has been swift and positive. In the few months Applied Web Marketing has been available online, many influential names have given their approval and thanks. Both the Department of Trade and Industry (DTI), and Goodfellow’s local MP have been in contact. Stephen Timms MP, Minister for E-Commerce, wrote that “it looks like a very useful resource…I wish you well with this very interesting and relevant offering.
Applied Web Marketing is free to access at and is also downloadable as a free ebook from the site.


Article Marketing Tips You Should Know About

Businesses can benefit from including calls to action in content and web pages.
Source: Flickr

Article marketing is a type of advertising in which you write a short article pertaining to your business, which is then used to bring customers and clients to your business.
They can help to attract people to your website for the content. This article can help you to see the ways in which article marketing can help your business.

Start gathering your article ideas by seeing what others are doing. Do a search at eZine articles or other popular content websites. Check the number of views the articles are getting to figure out what types of information readers want. Look for the most popular, most viewed or most published information if it’s available.

After you have written your article, it is important to focus your attention on promoting your article or else you have done all of that hard work for nothing. You can promote your article on Twitter or share a link to it on Facebook. Also, have your friends tell your friends.

Avoid writing articles about subjects that bore you if at all possible. While you can cultivate and train your personal writing voice, you cannot control it completely. Boredom is one of the emotions that always seems to seep through, and readers are extremely sensitive to it. Articles about subjects you have no interest in will not be as valuable for marketing purposes as articles written about your passions.

It is important that you stick to the topic that was asked for. Many sites do not want to use an article that rants on and on about a totally different article. If you are unsure of what to write about a specific topic, you can always ask the requester for more information.

Are you tired of waiting for answers to your queries and discouraged by rejection letters? Consider bundling those articles into a book and self-publishing on the internet. Self-publishing has recently made great strides. It can be reasonably priced, you can get your book listed on internet marketplaces, and it no longer bears the onus which the old “vanity presses” once did.

Add personality to your articles to make them more entertaining to read. There are several ways to accomplish this. Write about your own personal journey, your goals, share your opinion, debate a point, give specific examples you know of through your won experiences. Your personal touch makes you more real to your readers.

The local Chamber of Commerce can be an excellent resource when looking for effective ways to distribute your article marketing material. Most Chambers of Commerce have a website where your article can be displayed and even provided with a link to your company’s website, and they also send regular emails with useful content to members which can incorporate your article.

Now you can see how article marketing is a way to attract clients and customers through through articles to your website. This can increase your search engine optimizations. Using the methods in this article can help you to build up your web site’s potential and increase profits.


Should You Write a Book?

Should You Write a Book?

One morning, you open your inbox and find several e-mails that will boost your business. There is an invitation to speak at a local group comprised of your best prospects. Several emails have arrived from people who’ve “heard of you” and inquire about your services.
There is a message from a potential joint venture partner who has invited you to be a guest on a teleconference that will reach 500 people, all of them prospects. Later that day, a journalist calls. She wants to write a story about your business, which she heard about on a radio interview you gave weeks earlier.
Is this a fantasy? No. This could be a typical day in your life as a published author.
More and more business people are realizing the power of writing a book to catapult their businesses to a higher level. Speakers, consultants, coaches, therapists and other small business owners are learning that publishing a book is one of the most powerful marketing strategies available.
Published authors report that their lives change, often dramatically, when their books reach the marketplace. When you become an author, you become known as the expert. When you are known as an expert in your field, whatever your field, you will find that the world will beat a path to your door.
A Book Generates Visibility and Attracts Clients
Of all the information products you can create, a book has the greatest potential to open doors. A book can give you more recognition and professional credibility than audiotapes, CDs, videos, seminars, workshops and public speaking.
Since my book Get Slightly Famous was published last year, I have been amazed at how it has transformed my business.
Publishing my book was a newsworthy event that resulted in tens of thousands of dollars in new business, high-profile media coverage, speaking engagements, radio interviews, partnership opportunities, and too many other benefits to mention.
Prospective clients now hear about me from all over the world. The media regularly call me, and I appear in newspaper articles and radio interviews.
Get Slightly Famous is not just my most effective marketing tool. It has become the core of my brand identity. My book provides a marketing platform for my business that gives all my marketing efforts a natural, sharp focus.
Best of all, marketing is not such a struggle anymore.
As a successful author you will find the stress of constantly seeking new clients can largely become a thing of the past. Clients will seek you out, ready to pay good money for your services, because you are seen as a leader in your field. You become their first choice.
It’s Not Just a Book — It’s a Business!
Your book is the seed from which you can grow a multi-faceted “empire” of related products and services, including seminars, teleclasses, reports, consulting packages, audiotapes, and other profitable information products.
Imagine selling thousands of books to trade associations as premiums for their members. Or how about creating a $49-a-month newsletter, a $995 home-study course, a $499 a year membership web site? Could you use your book as the basis for a year-long mentorship program for which individuals or groups that pay thousands of dollars a piece to participate?
The idea is to see your book as a launching pad for new business opportunities.
Barbara Hemphill used her book Taming The Paper Tiger to develop a multi-pronged branding strategy. Hemphill offers organizing skills services designed to reduce stress and increase productivity. Her business is based almost entirely on her book.
Barbara has used her book to develop Taming the Paper Tiger software, gain an endorsement by Pendaflex, and found the Hemphill Productivity Institute. Her company now employs more than 70 Paper Tiger authorized consultants across the U.S. and Canada.
You can write a book!
Me, publish a book, you ask? Yes, you. It is easier than you might think, and you don’t need to be a seasoned writer to become a published author.
Writing a successful book is not the easiest thing in the world, but it is entirely possible. The talents and expertise you bring to your clients can form the basis of a successful book. If you know your subject area, and can communicate your ideas in a clear, compelling, organized manner, becoming a published author is within your reach.
A strategy that works for many is to break the process into smaller steps by writing a series of articles.
They then become the basis for a book. Or, you can work with a talented freelance writer to help you express your ideas clearly and with conviction.
The most traditional route is to find a publisher who will handle the production, marketing, promotion and distribution. This involves up front work (you write a detailed proposal, a table of contents, sample chapters and a market overview). Then you shop the proposal around to potential publishers, either on your own or with the help of a commissioned agent.
Self-publishing has many advantages over traditional publishing, the most compelling being greater financial returns for the author. “When you self-publish, you keep all the profits,” says Dan Poynter, author of The Self-Publishing Manual. “Additionally, you get into print quickly, own the copyright, and take all applicable tax breaks. “
On the downside, self-publishing can be expensive. You pay up front for all the production and distribution costs, and if your book does not sell, you will be stuck with the leftover inventory. However, if your book is successful, you will not only have the satisfaction and advantages of being a published author, you will make more money.
Whatever publishing route you choose, the Internet provides a global marketplace for your book. Never before has it been so easy to market a book if you are willing to invest the time and energy to write one.


Internet Marketing Guide, Do You Have one?

Internet Marketing Guide, Do You Have one?

Wow! Internet Marketing Guide. What an interesting concept. Internet marketing is a pretty cool business. You can work from any where if you have a lap top and an Internet connection. I am typing this article from the bar in our local pool hall. I am playing in a 2 day pool tournament.

A few weeks back I attended a 3 day Internet Marketing work shop in Orlando Florida. This was cool because I live in Colorado and the weather in Florida was a nice change. I did not just hang out being lazy in Florida. I wrote several articles on my free time and I was in work shop meetings for over 30 hours.

You Must educate Yourself if you want success.

What is an Internet Marketing Guide? It could be a detailed plan on how to market something successfully online. It could be a person who guides you in your marketing efforts like a coach or a mentor. This could even be a detailed plan that you create for yourself.

I love the business because you can literally work from anywhere. Is it really work?

I grew up farming and ranching. Work to me is spending the day with a shovel in your hand. Loading and unloading trucks can be hard work. Working cattle can be quite a chore. Sitting in front of the computer typing is not hard work to me.

Don’t get me wrong. You can’t expect to just throw up a website, or place a link somewhere online and expect to make massive amounts of money over night. You will need to place quality content in blog articles, post to article directories, participate in online forums, put up web pages with good content and submit a press release now and then.

You will also need to find good products or services which provide true value to people. This can be something you come up with yourself, or it could be some high converting affiliate product.

Question: When does success come before work?

Answer: In the dictionary.

When you are thinking about your next online marketing project, make sure you sit down and plan out your steps to success. Design yourself a good Internet Marketing Guide. This will bring the money in much faster than the fly by the seat of your pants wing it method.

If you are not sure how to set your guide up, start with some Google searching and find a good guide already written. A blue print to home business success.

That’s it for now,

To Your Success.