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A How-To Guide For Mobile Marketing 4

A How-To Guide For Mobile Marketing

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Source: Flickr

Smartphones and tablets with high-speed Internet are becoming more affordable by the day, which means more and more people are using them instead of their computers. You may think you can rely on your standard marketing techniques to draw in mobile customers, but think again. There are a number of astute things that you can do to to get the attention of people on the move.

On your site in particular, you need to learn to say more with less in your mobile content. You cannot have lengthy product and landing pages here that go on and on just to stuff in keywords without really saying anything of value. With mobile marketing, you need to be short, sweet and to the point.

Consider leveraging geo-location if your business supports this type of mobile marketing. If you have a physical business space, using geo-location to push location specific marketing to nearby customers can be a great way to draw in unplanned business. If a potential customer is nearby and receives targeted marketing messages based on their current location and nearby sales or promotions, they are more likely to drop in.

Optimize your mobile website for local searches to ensure that people will find you. For example, when you are out in a neighborhood that you don’t know, you will probably search for “(location) Indian restaurant.” If you want to be found, be sure that you focus on those types of keywords for your site.

Start by building a proper database. Avoiding just adding cell phone numbers to your mobile marketing database. You really need to get their permission before starting. This can be down either with a Web form or having the person text you with a given short code you gave them.

Make your ads suitable to small screens and slower speeds or they may not be viewed at all! Most mobile devices have tiny screens and data speeds much slower than a regular PC so design your mobile content to be displayed accordingly or else it may never reach its intended target!

Sending out text messages in mobile marketing is a great idea, but you want to make sure that these messages are not commercial in nature. The messages you send should definitely speak to value and benefit, but they have to be more on the friendly side and not so much on the commercial side.

Try to set a budget and stick to it if you want to market effectively. Shooting past your budget can quickly cause your campaign to fall apart, if only because you may start to change how you handle things due to a fear of money. Work meticulously to stay within your budget for mobile marketing success.

You shouldn’t underestimate the amount of potential that mobile marketing has. Using methods specifically designed to attract those using a mobile device should get you a great response. Keep this advice in mind as you make the move into mobile marketing. When mobile marketing is done right, the results can truly be impressive.

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Click2Britain – Pay Per Call

Click2Britain – Pay Per Call

Pay Per Call (PPCa)
Introduction
Pay Per Call is a new advertising service in the search engine marketing revolution. There are millions of companies in the UK, most of them are small to medium sized businesses which do not have websites will definitely benefit from this new service.
The Local search in the UK is becoming quite important in the past few years. As you may know that, some major search engines have introduced this new local search service recently. This clearly illustrates the importance of the local search.
How does this Pay Per Call work?
Pay Per Call (PPCa) wok similar to the Pay Per Click (PPC) campaign & setting up is quite easy & straightforward. Basically, it drives phone leads to your business, rather than clicks to your website.
Pay Per Call enables you to: –
* Sign up as an advertiser
* Choose the product category
* Select the relevant keywords
* Place your ad, containing your company name, address, a short description and a traceable free phone number which will redirect to your actual phone number
* Select your geographic area (local, regional, or national)
* Set up your bid amount
* Manage your budget, bid amount & account using secure 24/7 online account
* Your pay per call advert will appear separately in the search results
The consumers/customers search for your service in the local, regional or national area. The relevant pay per call search results will appear in the search results. When your business’s adverts appear in search results, consumers/customers can reach you via the free phone numbers or toll free numbers that, has been provided in your Pay Per Call advert. For each call that comes to your business this way through the web search results, you pay the price per call that you set in your account.
Where will your Pay Per advert appear?
Your Pay Per Call ads will appear across your current Advertising Network, which includes Click2Britain.com and other search engines and directory sites.
How much does it cost to use Pay Per Call?
Pay Per Call is free for consumers/customers to use. As a Pay Per Call advertiser, your cost per call is based on the price you set in advance for your each advert. The minimum cost per call is £2.00. You can increase this minimum bid value to reach the top level to stand away from your competitors in the search results. In other words, when you hold the top position for that particular keyword/s you receive more calls. That means more sales to your business.
What is the difference between Pay Per Call (PPCa) & Pay Per Click (PPC) advert?
Pay Per Call (PPCa) – You only pay, when your Pay Per Call ads generate a call to your business.
Pay Per Click (PPC) – You pay for the clicks to your website.
Pay Per Call (PPCa) drives phone leads to your business, rather than clicks to your website.
What are the main benefits of this Pay Per Call advert?
* Basically, any local businesses without a web site.
* You pay for the calls that you receive to your business.
* You can directly discuss your products or service with your new consumers.
* This will provide you with higher ROI (Return On Investment) & generates more sales to your business.
* Select your geographic area (local, regional, or national)
* FREE phone number for consumers to call your business. This will be providing you with more sales than ever before.
* PPCa will definitely more beneficial for small to medium sized businesses i.e They all have phone numbers but, not the website necessarily.
* You can choose your time (business hours) & day that your advert should appear.
From the consumer point of view, it will be much easier to call a local business than rely on email to ask details about pricing, programs and product availability. When your pipes are leaking, and you need to locate a plumber fast, people will be searching for phone numbers not relying on email or other sources. So, Advertise with Click2Britain.com & reach millions of UK consumers.
Pay Per Call Let the merchants dial into local search in a whole new way.
“More Calls Means, More Sales”

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The Future Of Web Design Is Content Management!

The Future Of Web Design Is Content Management!

Web development has greatly increased in popularity over the last 5 years. Many new design concepts, code standards, and technology advances have happened in a short amount of time. With that, so has the knowledge and demand for better, more independent and functional web design packages.
More and more we are starting to see a shift in consumer demand for the increasingly popular website content management system.
Most website owner’s are typical business entrepreneurs who don’t have the time to chase down their web design company for some minor updates that usually cost an arm and a leg. Updates for websites are becoming more and more necessary. It’s now a reality and a trend that in order to make something happen with your website online, you need to stay on top of things and create new content to keep visitors coming back.
As entrepreneurs, we all get new creative ideas almost every day on how to improve our products or services. Without the ability to update our own website’s, those fresh, new ideas may not become a reality for a long time.
Website Content Management Systems Are The Future:
This is somewhat of a call out to all web design companies. If you cannot offer content management to your clients, you may be left in the dust within a few years. The more affordable content management becomes, the more in demand it will be. Without giving your prospects this crucial option, you may lose a great chunk of your potential clients to the next web design company that has a fully automated system that states: “all the consumer has to do is login and get started. “
Granted, there will always be a need for web designers. That is an understatement but with the option of content management, you can also decrease the amount of work needed to put into each project and concentrate more on marketing your business and it’s services.
Content Management Gives The Consumer The Freedom They Need!
Without giving too much freedom that may make the website look bad, there is a high demand for the ability to update a website when needed, not when convenient.
People like to have power over managing their own company, content management gives them the freedom they need to expand on their own terms, without extra costs.
Here Are Typical Features Of A “CMS”:
Add/remove/edit pages.
Update content within each page.
Add images where needed.
Update contact information.
Show updated listings (i.e. Real estate listings, Mortgage rates).
Add new tips on their industry everyday (The spawn of blogging).
+ Many extra features not listed here.
Take The Real Estate Industry For Example:
In the last 2 years, “Real Estate Content Management Systems” are popping up everywhere we look. I can recall reviewing over 50 websites that offer this style of service. And why not! Real estate agents as a whole spend a great deal of money marketing themselves. Just in the last couple of years, real estate agents have seen more value in marketing online than they have through regular print media. Many real estate agents I know would rather spend $4,000 for a website rather than spend $4,000 getting listed in the local telephone book.
In Conclusion:
If you offer web design services and have (CMS) Content Management Systems available to your visitors, this might be the time to consider this ever growing popular service for your company. You won’t regret putting in the effort of developing your own system and marketing it, there is a shifting demand for this ever-popular freedom online.

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Two Methods of Marketing Using Joint Ventures

Two Methods of Marketing Using Joint Ventures

Whether you’re a contractor a local merchant with 150 employees, whichever, however or whatever, you’ve got to know how to keep your business alive during rough economic times. Anytime the cash flow in a business, large or small, starts to tighten up, the money management of that business has to be run as a “tight ship. “
This is where an Honest Joint Venture will help increase, not only business sales, but strong business relationships. When things go together, they’re said to be complimentary. An example of two items that might go together are flowers and baskets. If you’re in the market for one of these two items, you might be in the market for the other.
You may be able to increase your business marketing efforts by combining the marketing of one of your products or services with the marketing of someone else’s products or services.
There are two Methods of marketing using Joint Ventures:
External joint venture marketing- You combine your marketing with that of another business that uses a product or service that compliments your own. You both benefit from the exposure and your customers will be looking to this other business for its complimentary offering. Likewise, the other business, and their customers will look to you for their complimentary products or services. You both access each other’s customer database. An example would be a cabinet maker and a hardware store that could work together.
Internal joint venture marketing- You probably offer complimentary products within your own business. If this is the case, you need to market this so potential customers will be aware that your business offers certain products or services that compliments each other. This encourages one stop shopping and also allows your business to sell one product or service on the back of the other. An example is ‘computer repair store’ that also sells virus protection software.
I’ve actually seen one business that sells a course on how to write successful marketing campaigns.
The majority of their customers never find out that in addition to selling that course, they do consulting and write marketing campaigns themselves. They don’t do an effective job of letting their customer base know that Those things naturally go hand-in-hand.
Another kind of internal joint venture marketing would be a combined location or common business. You can have businesses that shares a common location such as a mall or a strip mall shopping center. They can market their businesses as complimentary to each other. This can take a number of forms, but the most popular is sharing the media cost. An example would be a strip mall with a number of home improvement products or services.
You want to take advantage of this either by phone or by sending the other business a letter. You might say, “Dear Mr. or Mrs. Business Owner. Our company specializes in (or sells). We have discovered a logical tie into your business or customer base in that it . We have created a system for dramatically increasing your profits without risk, investment or even effort on your part”.
where you say, ‘Mr. or Mrs., let me ask if you could generate sufficient profits to – would that interest you? ‘ The process is relatively simple. First, we create a joint marketing plan together to consist of either (choose 1 or 2 of the following) a letter of endorsement from you, a telemarketing campaign, a seminar, workshop, sales presentation, display or design a customer/client newsletter, or a display ad. We will share the profits on a 50/50 basis etc. “
Copyright © 2005
You may publish this article in your ezine, newsletter on your web site as long as the byline is included and the article is included in it’s entirety. I also ask that you activate any html links found in the article and in the byline. Please send a courtesy link or email where you publish to: support@multiplestreammktg.com

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Work from Home as a Freelance Copywriter

Work from Home as a Freelance Copywriter

If you have the talent in creative or technical writing, and you are thinking of setting up your own business, becoming a professional or a freelance copywriter might be a great venture you can start with. In the freelance copywriting industry, you can work from home, in your own time and schedule.
Before you start the copywriting business, it is always wise to set-up physically and mentally.
You should have a small space in your room devoted to your copywriting. You should have a desk, ergonomic chair, a good computer with fast internet connection, a printer scanner, a dedicated phone connection. You should also sign up for an email address devoted to your business, separate from your private address.

You should also plan your price rates for certain projects. List your available services such as press releases, business plan, case studies, web contents, brochures etc. Check what other freelance copywriters are asking for these services in your area, or at least average the rates in the World Wide Web, of course, based on your background, credentials, and skills. Most freelance copywriters and clients like an flat rate instead of the weekly or hourly rate.

Devise some fundamental marketing equipment. At most, this could include business cards and a website where you can post your resume with credentials and background, and where your clients can find you. Also, the internet is a powerful marketing channel with the search engines that can provide your business updated in the industry.
Share the news when you start your freelance copywriting. Communicate previous employers, colleagues, friends, relatives. Ask if they know possible clients that might need your copywriting services. Make sure you always have business cards available whenever you go out, or attend a meeting or even a party.

Make a list of agencies or companies that might need your services. Begin with those companies that are within the circle of your interest. Do some research with these companies and their line of business. Through the internet, you can also have free contact to business databases. You should look for the person who is in charge for advertising or communications with these companies.

When you are done in listing these possible clients, begin communicating with them. You can call the person in-charge with inquiries or send an e-mail, whatever method you like as long as it is comfortable for you and your client. There is no need for a rough sales ground. Just introduce yourself and your copywriting business and make an inquiry on how you can help with their business. Make the call as professional as possible.

Some companies you may call don’t need freelance services; however, they might need you in the futire. Make an inquiry if it’s all right to follow-up with them in the future. If it’s okay, jot it down in your planner and make sure to follow-up with the client.

Begin making a community network. Enlist in your local business organizations or chamber of commerce. You can search for different business support groups in your area.
Before you begin your business, at least have a savings. A year of living expenses is great before you launch your copywriting services. This will facilitate easy flow of your business, because there is still the shroud of doubt for beginning freelancers, and you need to compete with large freelance companies. Thus, your business will be slow, at first.

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The Best Guide When It Comes To Internet Marketing

Local Citation Services for Colombia https://t.co/NaxODOQjlA #localseo #colombia https://t.co/ctTCGRA0hN
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A lot of people are afraid to get into marketing on the web because of the failure factor. Knowing that you may not succeed is a huge deterrent for many people. Just know that the success stories out there are anything but rare, and if you follow wise advice like the tips provided in this article, you can become one of those happy endings.

A great tip for Internet marketing is to incorporate chat into your web site. Chatting is a great way to connect with people and resolve problems in real time. All you have to do is select a chat program, put a button on your web site, and train someone to use it.

Don’t forget the upsell on your ordering pages. By the time a customer has clicked to order, you have already done most of the work to convince them that they should purchase your product. They are much more likely to add on a great deal than they would be if it was offered separately. Make sure the items that you offer on the upsell are related to your main product or it will be easily dismissed by your customer.

You should make a habit of linking back to your own site or old archives whenever you create new content. You can easily get additional traffic for different pages this way. However, you should be careful not to go overboard with too much links because you could annoy users and readers.

Once you have your domain and host in place and are ready to go the next step in your future internet marketing success, Implement your plan for the design of your website. You should consider your market and fashion the actual website accordingly. There are many tools available to assist you in designing your site.

Before you begin any website design you should develop your keyword and content marketing strategy. This will allow the process to run much smoother. It will also help keep your goals within the budget and on the schedule that you have set. Always take time to revisit and revise your business objectives.

When marketing an online product or business, provide incentives to order quickly, such as free shipping to anyone who orders before a certain date. You can even have this date keep changing in your ad copy to draw in more customers. If customers feel that there is something to be had by ordering today, they will be more likely to buy right away rather than deliberating about it.

Even though it is nice to have an 800 number available so that users do not have to pay in order to contact you, it is also a good idea to put the local number of your business online as well. This gives users an idea of what area you operate from and that is important to some people.

Remember that it’s always important that you never let the fear of failure get in your way. If you never take any chances in life, you’re never going to succeed in life. By following the advice laid out in within this article, you will greatly improve your chances of becoming a success story.

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Internet Marketing for Small Businesses – A Guide in Plain English

Internet Marketing for Small Businesses – A Guide in Plain English

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Source: Flickr

Have you ever been intimidated at the convoluted, jargon-ridden information about Internet marketing available on the Net? What exactly is search engine optimization anyway, and can I do it myself?
Often it results in many companies becoming confused and therefore reluctant to put into practice what would be a valuable and simple business resource when understood and applied correctly.
Market Researcher and Internet marketing consultant, Gordon Goodfellow, who is also an English literature graduate, decided it was time for a change. Part of this desire to make web marketing more accessible was due to his past experience as a teacher.
“I was sick of all the gobbledygook that surrounds web site promotion and web marketing, even today,” he explains. “Website marketing isn’t rocket science and should not be presented as such. Everyone should have access to affordable website promotion. “
Having spent four years researching and assessing the best way of getting an effective message across on the Internet, he began to design a basic introduction to Internet marketing. The result of this hard work is Applied Web Marketing. AWM is a comprehensive beginner’s guide to marketing on the Internet, covering everything from domain names, through search engine optimisation, search engine ranking and search engine promotion, to e-commerce and merchant accounts (and their alternatives), all refreshingly written in plain English.
The guide also has useful links to many resources, and to the submission pages of the major search engines and directories, making it an unmissable companion to those seeking affordable Internet promotion for their own web sites.
The reaction to this new venture has been swift and positive. In the few months Applied Web Marketing has been available online, many influential names have given their approval and thanks. Both the Department of Trade and Industry (DTI), and Goodfellow’s local MP have been in contact. Stephen Timms MP, Minister for E-Commerce, wrote that “it looks like a very useful resource…I wish you well with this very interesting and relevant offering.
Applied Web Marketing is free to access at www.Applied-Web-Marketing.com and is also downloadable as a free ebook from the site.

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Article Marketing Tips You Should Know About

Businesses can benefit from including calls to action in content and web pages. https://t.co/IK2OPenjWh
Source: Flickr


Article marketing is a type of advertising in which you write a short article pertaining to your business, which is then used to bring customers and clients to your business.
They can help to attract people to your website for the content. This article can help you to see the ways in which article marketing can help your business.

Start gathering your article ideas by seeing what others are doing. Do a search at eZine articles or other popular content websites. Check the number of views the articles are getting to figure out what types of information readers want. Look for the most popular, most viewed or most published information if it’s available.

After you have written your article, it is important to focus your attention on promoting your article or else you have done all of that hard work for nothing. You can promote your article on Twitter or share a link to it on Facebook. Also, have your friends tell your friends.

Avoid writing articles about subjects that bore you if at all possible. While you can cultivate and train your personal writing voice, you cannot control it completely. Boredom is one of the emotions that always seems to seep through, and readers are extremely sensitive to it. Articles about subjects you have no interest in will not be as valuable for marketing purposes as articles written about your passions.

It is important that you stick to the topic that was asked for. Many sites do not want to use an article that rants on and on about a totally different article. If you are unsure of what to write about a specific topic, you can always ask the requester for more information.

Are you tired of waiting for answers to your queries and discouraged by rejection letters? Consider bundling those articles into a book and self-publishing on the internet. Self-publishing has recently made great strides. It can be reasonably priced, you can get your book listed on internet marketplaces, and it no longer bears the onus which the old “vanity presses” once did.

Add personality to your articles to make them more entertaining to read. There are several ways to accomplish this. Write about your own personal journey, your goals, share your opinion, debate a point, give specific examples you know of through your won experiences. Your personal touch makes you more real to your readers.

The local Chamber of Commerce can be an excellent resource when looking for effective ways to distribute your article marketing material. Most Chambers of Commerce have a website where your article can be displayed and even provided with a link to your company’s website, and they also send regular emails with useful content to members which can incorporate your article.

Now you can see how article marketing is a way to attract clients and customers through through articles to your website. This can increase your search engine optimizations. Using the methods in this article can help you to build up your web site’s potential and increase profits.

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Should You Write a Book?

Should You Write a Book?

One morning, you open your inbox and find several e-mails that will boost your business. There is an invitation to speak at a local group comprised of your best prospects. Several emails have arrived from people who’ve “heard of you” and inquire about your services.
There is a message from a potential joint venture partner who has invited you to be a guest on a teleconference that will reach 500 people, all of them prospects. Later that day, a journalist calls. She wants to write a story about your business, which she heard about on a radio interview you gave weeks earlier.
Is this a fantasy? No. This could be a typical day in your life as a published author.
More and more business people are realizing the power of writing a book to catapult their businesses to a higher level. Speakers, consultants, coaches, therapists and other small business owners are learning that publishing a book is one of the most powerful marketing strategies available.
Published authors report that their lives change, often dramatically, when their books reach the marketplace. When you become an author, you become known as the expert. When you are known as an expert in your field, whatever your field, you will find that the world will beat a path to your door.
A Book Generates Visibility and Attracts Clients
Of all the information products you can create, a book has the greatest potential to open doors. A book can give you more recognition and professional credibility than audiotapes, CDs, videos, seminars, workshops and public speaking.
Since my book Get Slightly Famous was published last year, I have been amazed at how it has transformed my business.
Publishing my book was a newsworthy event that resulted in tens of thousands of dollars in new business, high-profile media coverage, speaking engagements, radio interviews, partnership opportunities, and too many other benefits to mention.
Prospective clients now hear about me from all over the world. The media regularly call me, and I appear in newspaper articles and radio interviews.
Get Slightly Famous is not just my most effective marketing tool. It has become the core of my brand identity. My book provides a marketing platform for my business that gives all my marketing efforts a natural, sharp focus.
Best of all, marketing is not such a struggle anymore.
As a successful author you will find the stress of constantly seeking new clients can largely become a thing of the past. Clients will seek you out, ready to pay good money for your services, because you are seen as a leader in your field. You become their first choice.
It’s Not Just a Book — It’s a Business!
Your book is the seed from which you can grow a multi-faceted “empire” of related products and services, including seminars, teleclasses, reports, consulting packages, audiotapes, and other profitable information products.
Imagine selling thousands of books to trade associations as premiums for their members. Or how about creating a $49-a-month newsletter, a $995 home-study course, a $499 a year membership web site? Could you use your book as the basis for a year-long mentorship program for which individuals or groups that pay thousands of dollars a piece to participate?
The idea is to see your book as a launching pad for new business opportunities.
Barbara Hemphill used her book Taming The Paper Tiger to develop a multi-pronged branding strategy. Hemphill offers organizing skills services designed to reduce stress and increase productivity. Her business is based almost entirely on her book.
Barbara has used her book to develop Taming the Paper Tiger software, gain an endorsement by Pendaflex, and found the Hemphill Productivity Institute. Her company now employs more than 70 Paper Tiger authorized consultants across the U.S. and Canada.
You can write a book!
Me, publish a book, you ask? Yes, you. It is easier than you might think, and you don’t need to be a seasoned writer to become a published author.
Writing a successful book is not the easiest thing in the world, but it is entirely possible. The talents and expertise you bring to your clients can form the basis of a successful book. If you know your subject area, and can communicate your ideas in a clear, compelling, organized manner, becoming a published author is within your reach.
A strategy that works for many is to break the process into smaller steps by writing a series of articles.
They then become the basis for a book. Or, you can work with a talented freelance writer to help you express your ideas clearly and with conviction.
The most traditional route is to find a publisher who will handle the production, marketing, promotion and distribution. This involves up front work (you write a detailed proposal, a table of contents, sample chapters and a market overview). Then you shop the proposal around to potential publishers, either on your own or with the help of a commissioned agent.
Self-publishing has many advantages over traditional publishing, the most compelling being greater financial returns for the author. “When you self-publish, you keep all the profits,” says Dan Poynter, author of The Self-Publishing Manual. “Additionally, you get into print quickly, own the copyright, and take all applicable tax breaks. “
On the downside, self-publishing can be expensive. You pay up front for all the production and distribution costs, and if your book does not sell, you will be stuck with the leftover inventory. However, if your book is successful, you will not only have the satisfaction and advantages of being a published author, you will make more money.
Whatever publishing route you choose, the Internet provides a global marketplace for your book. Never before has it been so easy to market a book if you are willing to invest the time and energy to write one.

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Internet Marketing Guide, Do You Have one?

Internet Marketing Guide, Do You Have one?

Wow! Internet Marketing Guide. What an interesting concept. Internet marketing is a pretty cool business. You can work from any where if you have a lap top and an Internet connection. I am typing this article from the bar in our local pool hall. I am playing in a 2 day pool tournament.

A few weeks back I attended a 3 day Internet Marketing work shop in Orlando Florida. This was cool because I live in Colorado and the weather in Florida was a nice change. I did not just hang out being lazy in Florida. I wrote several articles on my free time and I was in work shop meetings for over 30 hours.

You Must educate Yourself if you want success.

What is an Internet Marketing Guide? It could be a detailed plan on how to market something successfully online. It could be a person who guides you in your marketing efforts like a coach or a mentor. This could even be a detailed plan that you create for yourself.

I love the business because you can literally work from anywhere. Is it really work?

I grew up farming and ranching. Work to me is spending the day with a shovel in your hand. Loading and unloading trucks can be hard work. Working cattle can be quite a chore. Sitting in front of the computer typing is not hard work to me.

Don’t get me wrong. You can’t expect to just throw up a website, or place a link somewhere online and expect to make massive amounts of money over night. You will need to place quality content in blog articles, post to article directories, participate in online forums, put up web pages with good content and submit a press release now and then.

You will also need to find good products or services which provide true value to people. This can be something you come up with yourself, or it could be some high converting affiliate product.

Question: When does success come before work?

Answer: In the dictionary.

When you are thinking about your next online marketing project, make sure you sit down and plan out your steps to success. Design yourself a good Internet Marketing Guide. This will bring the money in much faster than the fly by the seat of your pants wing it method.

If you are not sure how to set your guide up, start with some Google searching and find a good guide already written. A blue print to home business success.

That’s it for now,

To Your Success.

Ted

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Introductory Article Marketing

Introductory Article Marketing

Article marketing seems to be the buzz word in web site marketing and SEO (search engine optimization) lately. I’ve had a lot of people ask me– what exactly is article marketing? Why is it so popular? And how is it done?

Well, the whole point of Internet marketing is to get people to notice your site out of the thousands and thousands of sites out there. There is little point in taking the time and going to the expense of having a business website if no one ever sees it.

So, how do you get people to visit your site? That is where web marketing comes in. Internet web site marketing is a specialization in the marketing industry, who’s whole point is to bring in those “hits” on a website, and with those hits comes profit for the business.

There are a lot of ways that web marketing is done. One of the biggest is search engine optimization or SEO. This is the art of getting the big search engines to notice you, and put your site higher on the list of sites that come up when a person searches for something you sell. SEO can include site design, careful writing and keyword research, and pay-per-click advertising.

There are other ways to market a website. You can put an ad in your local newspaper or put your web address on all your business cards and correspondence. This is more of a traditional type of marketing, and there is nothing wrong with that. It has been around a long time because it works.

But my personal favorite is article marketing. This is where you write an article about a subject that you are an expert on, and that relates to your website business or hobby. You put a short ad with a link at the bottom of the article that goes to your website. Then you publish your article for free, to anyone who wants to use it in their newsletter, website, or blog.

You find people who want to publish your article by placing it in article directories, where web publishers go to find good content. The web publishers are happy to get new content, and you get people who read your article and follow the link to your site. Your article can get picked up by hundreds (or thousands) of people looking for something to put on their website, blog or ezine.

Now you end up with links to your site all over the Internet, and this in turn helps with SEO. Now the search engines start noticing you. And you don’t have to worry about reciprocal links.

Article marketing is becoming more popular right now because websites are looking for lots of content on their website topic. That is another way to get search engines to find and pay attention to a website. So your article is helping them get noticed, and when they publish your article, they are helping you get noticed. It is a win-win situation.

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Naming Names… How to Name your Business, Product or Service

Naming Names… How to Name your Business, Product or Service

New tumblr post:
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Sometimes the best inspiration comes from hearing about the deconstruction of other company’s names. For you, I am happy to share how I came up with “Slice A Day :: your slice on marketing”…
First the purpose and vision of my site was to have people volunteer some marketing stories…true case studies of business owners and how they promote business.
Then gathered the supplies for brainstorming. I had a sheet of paper, pencil and a dictionary/thesaurus.
Let the brainstorming begin!
I love really clever, catchy and visual names. It comes from having a web design and creative background. The AIGA.org hosts a local networking event called “Brew” with the tagline “where ideas perculate”. I loved it! And to mimic it’s genius, here is where that spark of inspiration took me.
::: Start List :::
• “grill – where ideas sizzle”
• “water cooler”
…sidenote: i thought that’s where people really talk openly
• “feedbag – serving up ideas”
• “your market draw”
…sidenote: i don’t know how i got here
• “evoke”
…sidenote: now i’m just writing words, synonyms
• “persuade”
…sidenote: this is where the dictionary & thesaurus come in
• “convince”
• “share”
… a few minutes pass by
… a few more minutes pass by
• “Slice-A-Day.com”
…sidenote: visual images of pie and cake
…sidenote: slice is a portion of a bigger piece…hmm
• “Share Your Slice On Marketing”
…sidenote: tagline that explains and supports vision
::: End Brainstorming List :::
I like “slice” because you just get quick and small chunks to read… just enough to evoke a thought, to make you think, or to leave you wanting more.

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Researching Internet Markets For A Home Business

unrivaledreview.com
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Internet marketing is known by many names such as e-marketing, digital marketing and online marketing. It is simply a way of promoting products through the power of the world wide web. This article can help you to understand what it is and what kind of businesses use this type of marketing.

Getting listed in local business directories should be part of your Internet marketing strategy. Many of them are free of charge and are very popular with your potential customers. You are guaranteed to see an uptick in the number of visitors to your site, and that will lead to increased business.

There are a wide variety of sites out there that provide your site with traffic at a cost. While this may get your site traffic, none of your visitors will visit with the intention of visiting the site and reviewing the content. For this reason, it is important that you stay away from these sites.

A great tip for internet marketing is to offer discounted prices on your products. You should always display the full retail value of your products with the reduced price right below. This will make it seem like your customers are getting a deal, even if the reduced price was your original price.

For long-term Internet marketing improvement, be sure to analyze your site trends. This includes statistics about your site visitors such as how they reached your site, what they did on your site and how many are returning or frequent visitors. Use these statistics to drive site content and changes moving forward.

Try not to waste your time in growing your business on things that you cannot control. Internet marketing is an effective way to grow your business, but the truth is that many others might not be ethical about how they are marketing their business. Try to stay on your own ethical path and do not concern yourself with things that you cannot control.

If you have a large employee base, think about installing a chat option on your website, which can improve the ways that you provide services to your client. Always have someone who is very knowledgeable at your company, working to answer questions on chat,in order to improve the functionality, sensibility and service, of your organization.

Regardless of the size of your budget, make sure your website looks top-notch. There are a lot of free items available online that will help you build your website without spending any money. It may take more time to track these down, but the end result will be worth it; your company will not look legitimate if the website is unprofessional.

Carefully choose the type of ads you put on your site. Change the design, look, and text often on them. What is appealing to some people may not appeal to others. You may benefit by doing this and gain more customers along the way, which equals more profits for you.

As shown in the beginning of the article, the internet has many names, but it is all referring to same basic process, which is marketing products, services or brands over the internet. By studying the points in this article, you can see how internet marketing is a vital force in the business world today.

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Solid Advice To Build Profits Through Mobile Marketing

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Learning about mobile marketing can be very overwhelming, but just like anything else, it can also be very easily researched, learned, and applied.
Now that you have found this list of tips, hopefully, you can come out a little more informed when it comes to mobile marketing, so that you can refine your plan and become a great marketer.

Make your ads suitable to small screens and slower speeds or they may not be viewed at all! Most mobile devices have tiny screens and data speeds much slower than a regular PC so design your mobile content to be displayed accordingly or else it may never reach its intended target!

If you often have great sales or give-aways, consider using SMS to get the word out. Text messages shine in their ability to cut through the clutter of an otherwise busy, application-filled mobile device. The messages usually trigger a pop-up notification on the system, making SMS a terrific choice for getting the word out about a sale that can’t be missed. But be careful to only text message customers who have signed up to receive them, as many people feel SMS mobile marketing is invasive. It could have the opposite effect than your intent.

If you can, address the recipient of the message by their name. People will be more likely to pay attention to the message if it is addressed to them directly. Address them in an energetic manner so that you capture their attention and encourage them to find out more about your campaign.

Be sure to make your emails user friendly for mobile phones. With the explosion of smart phone usage, it is more important than ever to be sure that mobile viewers can easily view the information on your message. Make sure that the subject line is short and that the pertinent information is front and center.

When undertaking a mobile marketing campaign keep in mind that most people look for businesses in their area. Include keywords in your campaign that let’s a potential customer know your local business location and then target the largest audience possible.

Treat mobile and social media like a legitimate source of real business. Just because much of it happens on a tiny screen doesn’t mean the opportunity is small. In fact, it’s just the opposite. Mobile and social media are two of the fastest growing marketing outlets available today. Be sure to build a mobile strategy for your brand.

When using mobile marketing, try to use text as much as possible and avoid using large files such as pictures. You might have the best mobile device with super screaming fast 4G download speeds where you can access the net from anywhere, but your customer likely does not. So design your mobile marketing in ways the work for everyone.

Like any other subject, the world of mobile marketing is vast and has a wealth of information available on it. Sometimes, you just need a little hint as to where to begin, so that you can get started. Hopefully, you have received that from the above tips.

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Is Direct Mail Still Worth Investing On?

Is Direct Mail Still Worth Investing On?

Madness Marketing/Ryan Eagle Scammer
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Everybody these days has an email address. It’s no longer even a question of if somebody has one, but rather, how many they have. From this common truth, it can be said that most people from the young- to the mid-age bracket can be reached electronically. For people in the marketing industry, we then start thinking, with email technology so popular, one of the best ways to tap into new clients and get the word out is through email marketing, right?

Let’s step back a minute and see what come alongside email marketing: direct mail or postcard marketing campaigns. So what about direct mail and the usage of postcards for marketing? Is it simply an old-fashioned method that has, over time, acquired marketing impotence? On that note, I dare to disagree.

Email marketing may be a very budget-friendly means compared to direct mailing since you’re without the expense of the design and printing of postcards but before you jump into the hypnotic convenience and wonder of email marketing, look at the overall picture.

Email marketing campaign results in one company may be different from the campaign results in another based on a number of factors.

The results of a campaign, regardless of technology or method taken, depends on a lot of factors defined by the nature of the business and the people preparing the campaign material itself. Different target audiences will respond differently to the same campaign. Using a diverse example, if you take a bunch of freelance graphic designers and a bunch of middle-aged trading businessmen, the response of each to a printing coupons campaign has a strong likelihood of being totally different. The point I wish to illustrate is that if your campaign is directed towards the wrong audience, no matter what method you take, your campaign will most probably give you undesirable results.

The nature of your business also has an effect on the outcome of your campaign. If you own a grocery store and would like to get in touch with housewives or mothers for new arrivals, you might want to head to a local postcard printing company instead of setting up an email campaign. Housewives stay home and bask in daily chores that they might not have time to check their emails. In this case, it would be better to send postcards they can register with their own eyes and easily stick up on the fridge. Had it been done electronically, they might not have been able to get it until “they have the time” (a.k.a. “a few days after your new arrival has come and gone”). On the other end, if you’re a software development company, your target audience will most likely be online and certainly an email campaign will work better.

Another factor is how you present your campaign material. If your design and text is poorly thought of and not tailored to fit the preference of your target audience, you can be certain that you’ll get weak numbers by the end of the day.

Schedule and timing of a campaign also has an added benefit if done properly. Sending a campaign a day too late might mean a potential number of new clients gone to waste.

Now going back to my question posted as the title of this article, the answer would be all factors mentioned above. If after careful consideration of each factor, you decide that an email marketing campaign will do you more good, then fire in the hole! But don’t think that direct mail and postcard marketing is not worth investing on specially if its the one most suitable to promote your business. Don’t be carried away by the trends and the talk of the net. Go with what your business really needs then take it from there.

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Boost Your Internet Marketing Knowledge With These Tips 2

Boost Your Internet Marketing Knowledge With These Tips

Brandy 2017
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Internet marketing has so many different approaches to use.
There isn’t a business in existence that wouldn’t profit from using the internet to market their product and to reach potential customers and loyal fans. It can be surprisingly simple and quite inexpensive. This article can help you to find a method of internet marketing that will suit your business perfectly.

Carefully choose the type of ads you put on your site. Change the design, look, and text often on them. What is appealing to some people may not appeal to others. You may benefit by doing this and gain more customers along the way, which equals more profits for you.

Use your marketing ad to tell viewers a story. They will get drawn in and not even realize they’re reading an ad. When you pitch your offer they will already be hooked. Use wording that implies a story such as “Once upon a time…” to begin the text of your ad.

Promote fresh products on your site by calling them out with the word, “new.” This word instantly gets the attention of many customers, especially the ones that are already loyal to your services. This can also include offering things like new ways to do things, or new techniques and information that can benefit the customer.

If you buy a product from someone and you like it you should agree to let them put your testimonial of it on their site. You can ask them if they can include the URL to your web site underneath your testimonial so that it could bring you more traffic.

Let your customers know what kind of after-purchase support you will be providing. Whether it be tech support, free servicing, no-questions-asked returns, or other ideas, customers are more satisfied with products they know can be cared for after they purchase them. Giving them prior knowledge of these incentives will increase the chances they buy.

Use social networking to your advantage. Creating a page on your chosen social media site can generate many more readers than you might expect. Simply asking your friends or current readers to share your page, can cause a website to go from a small database to a huge audience, in simply days.

Successful internet marketing also relies on a local approach. Websites like Yahoo, Google, Superpages, and other online directories and search engines are offering tools for creating ways for local customers to find and connect with your business. Many of these sites offer these tools for free with additional options available for a fee.

Some social media sites will consider you a spammer if you’re promoting affiliate links with them, but others around the web are more receptive to it. As long as you’re writing quality content and are not spamming links out there, sites like Squidoo and EzineArticles will accept your links. Just remember to keep things at one link per article.

At the beginning of the article, the multitude of internet marketing options was revealed. Businesses are finding that internet marketing brings them the most response for their advertising money. Internet campaigns are incredibly successful in so many ways. By implementing the pointers in this article, you can use internet marketing to bring customers to your business in droves.

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Book Shepherds: Who are they? What do they do? Should you hire one?

Book Shepherds: Who are they? What do they do? Should you hire one?

Paper bag reveals forgotten history
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As anyone who’s courageously ventured into the arena of self-publishing knows—or soon will—there’s much more involved in the process than simply sending your manuscript off to a printer, dropping off review copies at a handful of bookstores, and kicking back and waiting for the revenues to roll in.

To the uninitiated author journeying alone, the critical decisions that need to be made along the way can be overwhelming, frustrating, and even downright daunting.

Fortunately, a new breed of publication consultants has grown up right alongside the flourishing self-publishing population to serve as guidance counselors through each phase of the complicated process. Though self-publishing is largely considered a DIY endeavor—hence the designation self-publishing—there may be many advantages to using a professional book shepherd (as book consultants have been dubbed by self-publishing guru Dan Poynter) that makes hiring one well worthy of consideration.

But, just what exactly is a book shepherd? In practice, many of the professional services book shepherds provide include either direct assistance with or advice on cover and interior book design, manuscript editing, printer brokering, forms filing, production, distribution, marketing, and publicity. Some shepherds work within fully staffed one-stop firms that will ferry your book through production and beyond; others work autonomously and will often refer you to experts in the areas they don’t handle.

The Benefits of Hiring a Book Shepherd

Collaborating with a good book shepherd can increase your chances for publishing success—in more ways than you might think. “There’s a bit of a misconception about what a book shepherd does,” says Ellen Reid of Smarketing-Infinite Possibilities, “that it’s all about book production. That’s a component of what we do, but it’s not the entire reason to hire a book shepherd.”

Reid likens her consulting approach to playing the role of a creative director at an ad agency or the producer of a film, and she revels in the creative aspect of her job. First, she assembles a creative team of resources for each of her clients—a copywriter, an editor, and a cover and interior designer—then she oversees every aspect of design, production, and distribution.

Book shepherds can save authors time and keep them from making the major mistakes that self-publishing rookies are apt to make. “Self-publishing is not a simple business,” says Simon Warwick-Smith, president of Warwick Associates and former senior VP of marketing for a large U.S. book distributor, “and people can either spend a few years learning about it, or they can go to someone who’s been there who can tell them what to do.”

Cynthia Frank, book consultant and president of Cypress House, who has 20 years’ experience in the business, shares Warwick-Smith’s philosophy and uses a similar approach. Frank asks her clients to describe their definition of publishing success so that she can help them reach that level—whether it’s achieving a good sales ranking on Amazon.com or using their first book as a stepping stone to a traditional publishing contract. Next she asks her authors to perform a self-assessment, honestly representing their weaknesses and strengths regarding aspects of the business, so she can formulate a comprehensive plan that will align their definition of success with the concrete steps to making it happen.

“If my client is not good at marketing, for example, and all of his capital is tied up in inventory,” says Frank, “then there’s no money left over for marketing, and he’s heading for trouble. I help my clients see where they’re coming up short in the planning stages.”

Book shepherds also help their clients get up to speed quickly on the ins and outs of self-publishing. “There’s so much jargon in our industry, and if somebody is just starting out, their eyes will be spinning in their head,” says Frank. “We explain the different registrations and distribution methods and help them decide whether their books should be sold in bookstores, specialty shops, or gift and stationery stores, for example.”

Planning ahead, experts agree, is of the utmost importance. Self-publishing is, in effect, a small business, and it deserves to be treated as such right from the start. Most shepherds strongly advise authors to prepare a formal business plan for a self-publishing venture before they even begin writing the manuscript. “Oftentimes we see people go into self-publishing with no more forethought than they would use to order a meal at a fancy restaurant,” says Frank.

Sometimes, too, a book shepherd has connections and proven strategies that can benefit the aspiring author. “I’ve developed relationships with national distributors,” says book shepherd Gail Kearns of To Press and Beyond, “and if the product is great and the price is right, I can usually get the books into the hands of distributors. We also have some creative ideas for marketing that don’t cost a lot of money.”

In essence, a good book shepherd can save an author time, money, headaches, and—one hopes—disappointment.

How to Get the Most from a Book Shepherding Session

But don’t plan on using a book shepherd to hold your hand every step of the way—unless of course, your pocketbook is bursting at the seams. With hourly rates ranging from approximately $50 to $150 and up, depending on the services you use, the fees can pile up quickly and eat up a good chunk of your budget.

It’s much more prudent to do a lot of homework up front, advises Barbara Denise Files, author of two self-published books including her latest, Ballet Secrets for Skaters: How to Hone Your Artistic Competitive Edge.

Files enjoyed a positive experience working with book shepherd Marilyn Ross, co-founder of Small Publishers Association of North America (SPAN), and she attributes much of the collaboration’s success to the fact that she did a lot of research before she even called Ross. “I didn’t just pick up the phone and say, ‘You know, I think I might want to write a book,’” Files says.

After formulating a business plan, Files did a background check on her prospective coach by monitoring her newsletters and submitting some questions to Ross via the internet. Satisfied that Ross really knew her stuff, Files gathered her materials—a mission statement, some demographic information she’d compiled on her target audience, and ideas for how to serve them—and developed some specific questions for Ross to answer during their consulting session: Should she write one book, or should she divide her information into a series? How could she best market her niche publication? How many copies should she have printed in the first run? And the all-important: What should the title be?

For Files, using a coach enabled her to make better-educated choices: “When you’re a self-publishing author, there are a lot of crucial decisions you have to make,” Files says. “A book shepherd acts like a sounding board and using one gives you access to professional feedback.”

In order to make your book shepherding experience cost-effective, Files recommends networking with other self-publishers on Internet forums, joining writers’ clubs, taking a class, and reading books on self-publishing so you can learn the rules of the road before hiring a consultant. “Make the call only after you have a specific plan and specific questions to ask,” says Files, “otherwise, you’re going to end up spending a lot of money and time asking basic questions without receiving much direction on your project.”

Working with a book shepherd is like most experiences in life, according to Files, who says, “The more you put into it ahead of time, the more you’ll get out of it.”

Shepherds’ Tips on Self-Publishing Success

1. “Self-publishing is an expensive business that has an all-or-nothing aspect to it. I don’t recommend trying to publish on a shoestring. If you can’t afford to do it right, just don’t do it.” (Simon Warwick-Smith)

2. “First I tell my authors that it’s critically important to plan ahead. There are 120,000 new books per year on the market, a market that is glutted with books, and one needs to know how to approach that. Don’t think about marketing, sales, and promotion after you’ve printed your book; get expert help on the cover, the content, and the page design.” (Simon Warwick-Smith)

3. “Hire a professional book cover designer. The cover is hugely important real estate—it has to scan well into black and white, it has to have integrity at 1½ inches tall, it has to be clear at 10 feet tall, and it has to fit into its genre and stand out in quality.” (Cynthia Frank)

4. “Approach your book-publishing venture like you would a business plan: Plan out what you are going to do yourself and what you are going to hire others to do. I don’t think it’s a good idea to do everything yourself…or to hire everything out.” (Cynthia Frank)

5. “The look and feel and the copywriting on the cover are the most critical components. They speak for the author and give the book its best chance for success.” (Ellen Reid)

6. “If you’re really going out there to play in this $2.2-billion industry, you’ve got to have the same level of product that the traditional publishing houses put out.” (Ellen Reid)

7. “If you do it all yourself, your book will look like you did it all yourself.” (Patty Weckbaugh of Casa Graphics)

This article orginally appeared in Between the Lines, a free writers’ e-zine brought to you by The Editorial Department, a 26-year-old freelance editorial firm. Please see www.editorialdepartment.com for the e-zine.

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Want To Make Money From Home Quickly? Offer A Service (part 1)

Want To Make Money From Home Quickly? Offer A Service (part 1)

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People constantly ask me how they can start earning a steady income from home relatively quickly.
The inevitable answer is to try providing a service that is in demand.

Recently, one of our members told us she has been working her candle business for over a year with little return and 2 days after starting her V.A. (virtual assistant) business, she was profitable.

Not surprising at all. She had some connections and was able to find business owners that needed her help. She fulfilled a need and was paid for her time.

If you are still struggling with the online business thing and need to put food on the table or have extra funds to invest in your business, you can offer a service too.

Here are some ideas to consider:

Advertising
Answering Service
Architect
Aromatherapist
Astrological Charts
Baby Sign Language
Bookkeeping
Business Financing
Business Opp Leads
Business Plan Consultant
Calligraphy
Career Counselor
Collection Agency
Craft Business
Computer Animation
Computer Consultant
Computer Training
Copywriter
Credit Consulting
Database Consultant
Dating Service
Dental Claims Processing
Desktop Publishing
Directory Publisher
Efficiency Expert
Employment Agency
Event Planner
Event Promotion
Ezine Publishing
Family Tree Researcher
Freelance Artist
Fundraiser
Graphic Design
Greeting Card Artist
Greeting Card Writing
Service
Herbalist
Home & Small Business Consultant
Image Consultant
Internet Marketing
Internet Researcher
Internet Training
Job Listings
Market Research
Marketing Consultant
Medical Claims Processing
Medical Coding
Medical Transcription
More on: Medical Transcribing
Menu Planner
Mystery Shopper
Mortgage Business
New Product Researcher
Newsletter Publishing
Notary
Nutritionist
Online Dating
Party Planning
Pattern Making
Personal Coaching
Personal Santa Letters
Personal Shopper
Poetry
Product Development Consultant
Proofreading
Reminder Service
Resume Writing
Roommate Finding
Scopist
Search Engine Optimization
Software Developer
Song Writer
Tax Preparation
Technical Writer
Telemarketing
Time Management Consultant
Transcription
Translator
Travel
Tutoring
Virtual Assistant (VA)
Web Design
Website Hosting
Website Promotion
Word Processing
Writing

If you are going to start a service-based business and want to get it going right away, I’d recommend the following:

1. Choose something where you likely have access to a client base.

For example, if you want to be a VA and already have a bunch of Internet business owners, you might have a pool of interested people. That doesn’t mean you can’t start from scratch in something that interests you, but realize it might take longer to get up and running.

2. Set up a website right away.

Even if it is a basic website that tells people why they need your service and a way to contact you, get that up right away. As a home business owner, you need to have an office where people can visit you. Your website is your office. You can tweak and improve it later.

3. Ask people for referrals.

If you know somebody might be in touch with your ideal client base, ask for referrals. Also, ask the clients you acquire for referrals. Satisfied clients are an amazing source of new clientele.

4. Do a great job, but don’t overload yourself.

Remember, you are getting paid for the time you work with your clients, but a business has other obligations as well. You need to schedule time (or hire someone) for administrative tasks, marketing, etc.

The only thing to consider now is that if you start a service-based business, you’ve set yourself up with a JOB that you do from home. In part 2 of this article, you’ll find tips to turn your home job into a full-fledged business.

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Effectively And Easily Market Your Business Online

Why the Travel Industry Fears Crypto-Currency
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These days, you need to be on top of your game when it comes to internet marketing. If you do not keep up with the current trends then your techniques may become outdated or even obsolete. Use the tips provided in this article to make sure you are staying current in the market.

Internet marketing requires you to work with the search engines, meaning you have to design your campaigns around what the engines like. One way to make sure your site is always ranked highly is to use proper Meta and title tags, and to ensure that they’re not complicated, broken, or off-topic.

One secret to getting more visitors to make purchases on your site is to use the word “fast” very often (if appropriate). The world these days is full of impatient people, and if they believe they can get products and results without having to wait a long time they will be more likely to buy what you are selling. Always offer a fast delivery service too.

The description tag not only supplies keywords for Google page ranking, but it also catches the interest of the person searching. Make sure every page on your site has a clear, concise, and interesting description that will entice people to click through. You work so hard on making the content worth reading, show it through your description!

It is important to make the internet marketing experience for your customer as pleasant as possible by providing a website that doesn’t look cheap. If you can’t afford a professional website design, consider taking a low cost course at a local county college and spruce up your site with the tips that you learn.

An important tip regarding internet marketing is to be sure you know exactly what your goal is with your website. You may eventually branch out and accomplish other sub-goals, but with your marketing plan you need to focus on the one most important item that will bring your more business.

As you build and market your brand online, find ways to create a unified image that extends to your logo, website, packaging and advertisements. A continuous color palette and consistent font usage, can make your brand and products appear more professional, reputable and legitimate. Do not include neon or clashing colors in your marketing materials, simply because they are attention-grabbing. Include them, only if they are part of your total “look”.

If you are just starting out, give yourself a lot of small goals, maybe to make a new web page, or to comment on an advertisement. This will help to get your name and your business’s name out there even more. And once you have a lot of people following you and buying your product, aim for those bigger goals that you have.

In conclusion, you know that in this day and age it is crucial to stay in the know with the latest information on internet marketing. Use the tips provided in this article to help you stay up-to-date. Don’t get left behind or become obsolete! Make your internet marketing a success!

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Choosing a Jacksonville Graphic Design Firm

Choosing a Jacksonville Graphic Design Firm

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So, you live in Jacksonville and you’re looking for a local Jacksonville Graphic Design firm. Right? Well, you’re lucky. There are lots to choose from. It’s a vibrant and dynamic scene. But that also poses a problem. How do you choose? Follow the steps below and you’ll have no trouble.

First, know what you are looking for. What is it that you want the designer to do for you? Do you need a logo? And where are you going to use the logo? Brochures? Business Cards? Stationery? Print Ads? Web Design? CD’s? DVD’s?

Who are your customers? Is your target market local to Jacksonville? Graphic design firms will need to know all about your target audience, so be ready to answer the “who”, “what”, “where”, “why”, and “how” questions about them.

Do you know who they are in terms of their demographics such as age range, income range, ethnicity, lifestyle, professional focus (if applicable), education, home ownership, and mobility,

What are the reasons they buy your product or services. What pains do they experience and what solutions does your product or service offer? What are the inherent benefits to the customer of buying your product or service?

How does your target audience use your product or service? How have you focused your marketing efforts on them in the past? How successful was that focus? What do you think worked and what didn’t work?

Why did your past marketing efforts work, and why not? If you don’t know, that’s okay. Bring along your past marketing materials and ask your Jacksonville graphic design firm candidates what they think. This is another way to gage whether or not you want to work with this firm.

Where do your customers find you? If you don’t know some of the answers to these questions, you may need market research. Ask each of your Jacksonville Graphic design firm candidates whether or not they can do market research or recommend a good market research firm. This can be an important element in making your final choice. While the firm may not actually do the market research, it is important that they have a relationship with an affordable solution for you.

Knowing your product or service, your market and what it is you want is just half the equation. The other half is what you are looking for. Here are some simple questions. You can rank the candidates on each of these on a 1 to 5 scale where 1 is “not at all” and 5 is “Yes, absolutely”.

Do they have access to all the services I need?
Does the style of their work meet my taste criteria?

Do I think I’ll enjoy working with them? (This may not seem as important until you’re in the middle of a project. Then it can be critical.)

Will they give me references?
Are the references happy with the work they received?

Okay, now you are armed and ready to choose your new Jacksonville Graphic Design team. Just head to your local internet and do a search for Jacksonville Graphic Design. Remember the ones that come up first, know how to optimize their web sites and if you are working on a web site, this may be important to you. Happy choosing!

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Affiliate Marketing Tips That You Should Try Out Today!

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Source: Flickr

Maybe you’ve been interested in affiliate marketing, but you aren’t sure where to start. It can seem confusing at first, but setting up an affiliate program for your web site is actually surprisingly easy. In a few simple steps, you can start a great affiliate program that will bring in a steady income.

To market products from a variety of different sources start guest blogging. Guest blogging will let you market products to a new built-in audience who will largely be unfamiliar with your marketing practices. Use high quality content to market your affiliate’s products, and contact other sites offering to share that content with them.

Use search engine optimization tips to drive people to your reviews and articles, boosting your affiliate marketing income when they click through. You want to use keywords that will attract people who WANT to buy, so quality is much more important than quantity. Keyword phrases will ensure you’re catching people who are searching for specifically what you’re selling.

If you are operating a web business that is providing local services, then you need to start out seeking local sponsorship and traffic rather than wider exposure. Check out the local Chamber of Commerce and local business directories in order to find great listing opportunities. Nothing is better for your search engine rankings than for people to search for your site by name.

If you are new to affiliate marketing start with a concept that you are very familiar with, rather than something you know very little about. This will help you build a site in which you are interested, and you will be able to give it a little personal pizzaz, as compared to a site you know nothing about and will get bored of quickly.

Design your website then pick your affiliate program for the best chances of success. Affiliate marketing is only successful if your traffic is interested in the product or service of your affiliate program. Selling quilts on a site that is about cars is a formula for disaster. Give your audience the products and service that capture their interest.

Make sure you are receiving full credit for every order. You should be aware of what type of tracking software the affiliate company you are working with uses and know whether it is reliable and legitimate. If sales from your affiliate links are not probably tracked, you could be losing thousands of dollars in commissions.

Be authentic in your efforts and you will be rewarded with a dramatic increase in your success. In every customer communication, every article and any other chance you have to communicate with your customers, be as real as you can. Share a few personal details, tell a story about your own difficulties that shows why you understand their problems and their needs.

Once you know what you’re doing, setting up an effective and profitable affiliate marketing program is a snap. Before you know it, you’ll be earning money and attracting more visitors to your site. Just remember what you’ve learned in this article, and you’ll have no trouble getting your affiliate program going.

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The Critical Importance of Good Web Graphics to Internet Marketing Profits

The Critical Importance of Good Web Graphics to Internet Marketing Profits

There’s an old saying: ‘Don’t judge a book by its cover’, but this hardly applies to the science of designing web graphics. Everybody judges web sites by their ‘cover’ or home page, have no doubt. Is your site giving out a professional, visual aura, or is it telling visitors that you built it yourself, because of bad design?
Ask yourself: Of the many thousands of web pages trying to sell you something, which are the ones that keep your interest?
Which ones have convinced you to depart with your hard-earned cash?
If you are honest, you will say the ones with the most attractive and professional graphics – the pretty pictures. Human nature determines that what catches your eye, and is pleasing to view, keeps your attention. Subconsciously or not, you make a judgment within seconds, on how professional is the website you are viewing. If the appearance of a site is amateurish, the owner can kiss goodbye to any potential buyers bothering to purchase.
Visual appeal is critical. Sure, current thinking is that you should focus more on the content, than on the pretty ‘bells and whistles’ for your website, but you must have professional-looking graphics. Like branding a business, your web site graphics, headers, footers, buttons etc. should all be in the same theme, the same colour scheme and consistent design.
If you want proof of the importance of this consistency, check out the ‘livery’ (a fancy word for the logos, design, colours and badgeing) of corporate giants like Microsoft and Nike. Most people in the western world know the Nike ‘tick’ logo instantly, almost as well as they know the slogan ‘Just Do it’. And the Microsoft logo and colour set must be the most familiar visual environment on the planet. Want to bet that Bill Gates’ people spent many millions on developing this set. In today’s digital publishing world, you can’t see the ‘bits’ and bytes’ so digital products must be represented by pretty ‘boxes’ and with carefully matched colour schemes for their sales sites. That’s why web designers produce those very familiar eBook covers and Program boxes, with the shadows and reflection effects.
Why do you think that hard copy book publishers make sure their covers are in well matched colours, and have good pictures and dramatic fonts?
Why do you think that so much work goes in to covers for videos and DVDs in your local video hire store? In the visual flak of such a store, there are hundreds of covers competing for attention, visually asking you to hire them. Check out your newsagent and see what effort magazine publishers put into the design of their front covers.
One the web, there are many millions of sites clamouring for attention.
And, despite the vast number of programs now available, like Adobe PhotoShop, and Jasc PaintShop Pro, good design is hardly a DIY skill. It requires creativity, expertise and, most importantly, time. This is why web designers, and their close cousins, banner, header and footer designers, can charge up to $50 for one good web page header, and more for a complete set. You’ll notice that there are many schools and colleges offering courses and degrees in design, so it’s not something that you will be able to pick up without study. So there’s the dilemma. You need good design, you’ll probably have to pay for it, but doing so will likely pay dividends.

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Foolproof Internet Marketing Ideas And Advice To Try


Now is the time to stop what you are doing and take a few minutes to learn about some of the most important things you can do to increase your Internet marketing potential.
This article provides some of the top picked tips and tricks that are available for you today.

Be sure not to use site-wide links when doing internet marketing. With the most recent algorithm changes, site-wide links have become deprecated. Also, using them could lead to your website’s SERP’s to become penalized. It is recommended by experts to use only one site-wide for about 40 unique links from 40 domains.

Consider how you can upsell your customers through your website. How can you get them to buy a more expensive product instead, or add on some accessories? If you sell a service, can you offer a subscription at a discount? This is an excellent internet marketing tip for increasing profitability.

Social networking sites are a very good way to start to become involved with internet marketing. This is a good way to help spread your business through the word of mouth and don’t seem as intrusive as many other forms of marketing that you can find on the internet on different websites.

Requiring visitors to your website to register themselves can be dangerous. From an internet marketing standpoint you are losing potential customers with each hoop you demand visitors to jump through. Personal registration is a particularly high hoop and a lot of web surfers will run away rather than leaping for it. You can increase your visitor traffic by putting as much of your site outside registration restrictions as you possibly can.

Try to avoid legal jargon at all costs on your website. This can serve to confuse the customers who visit your site and can turn their business away, reducing the profit that you make. Write clear and understandable text, if you are looking to attract visitors and upgrade your client base.

Successful internet marketing also relies on a local approach. Websites like Yahoo, Google, Superpages, and other online directories and search engines are offering tools for creating ways for local customers to find and connect with your business. Many of these sites offer these tools for free with additional options available for a fee.

Make sure your review speaks to everybody. Some readers want general information about the product, while some are looking for a very specific feature. Organize your review so that technical details are easy to find. Start off with a very general introduction that explains what the product does and then progress towards the details.

Before you begin any website design you should develop your keyword and content marketing strategy. This will allow the process to run much smoother. It will also help keep your goals within the budget and on the schedule that you have set. Always take time to revisit and revise your business objectives.

To summarize, the time that you took to read this article is much more valuable than you might have originally thought. Internet marketing is crucial in this day and age and in order to succeed, you need to research and you need to use this information wisely. Hopefully you will notice a great change in your company using what you learned here.

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Find The Internet Marketing Advice That You Are Looking For

Photo
Source: Flickr

It is an undeniable fact that the internet is here to stay, and its influence over the way people shop is ever-growing. A concerted internet marketing effort is vital for almost every sort of company. This article will present a few easy tips that can boost the impact that online marketing can have for your business.

Design your website to lead your visitors towards the MDA or most desired action. The design of your website has a huge impact on what the visitor does when he or she arrives at your website. Help them out by showing them the best things they can get involved in when visiting your site.

Create a Facebook fan page to help promote your business. Facebook has millions of users and there is no cost to create or maintain a fan page. Your customers will not only like your business, but they’ll also be able to share it with their friends, post photos of your products and easily comment on your wall.

Go to Google blog search and look for your company or brand name. Subscribe to that search result using Google Reader. This will let you see what people are saying about your company, and get a general feeling about their attitude towards your business. Use the negative comments to change some areas that customers are having issues with.

Make sure that you have a product people want. It may sound cliche or overly simplistic, but whether you are a local business or a national or international online presence only, having products, information or services that people need and want is the first key to your online success.

Stay positive. Things will go wrong. The search engines will change their algorithms, one of your joint venture partners will go bankrupt or any one of a long list of problems. But you’ve got to stay positive and have a good mental attitude that believes you can handle whatever is coming your way.

Consider having other people link your website on their own as a good internet marketing strategy. This is a great way to have a whole different set of people find their way to your web page. You can offer these people some sort of discount or payment if they link your page.

When marketing your product or service online, appeal to consumers’ emotional needs by including words like love, relief, happy, pleasure, and pride. These words create an almost instantaneous positive bond that can create a link with your brand, and cause the consumer to associate only the most favorable thoughts and feelings with your website or product.

A great way to make your site seem up to date and growing, you should time to time quote the big boys in your specific niche. If you do that, not only will the readers appreciate your references to the content, but also it will make it seem as though you are involved in the community.

These tips can help many businesses and website owners improve their internet marketing efforts. Marketing online is a powerful way to reach a vast pool of potential customers. Tapping into that pool can increase the exposure and the possible profits of your business, no matter what your field of work is.

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Top 10 Mobile “Go Anywhere” Businesses

Ever dreamt of escaping your desk job and having more freedom? Of course you have! Trouble is you eventually wake up and remember that you’ve got a job and bills to pay, right?

What you need is your own portable means of income that will give you the flexibility and freedom to work anytime, anywhere.

Imagine working in your garden, from a beach, or your holiday home in Brazil. Well, with the technology available today, the dream can actually be a reality.

So what businesses are most suitable for this type of mobile work and lifestyle? There are more than you think. Just take a look at the Top 10 list below and if any of them spark your imagination, use the links to investigate further and see what is possible.

1. Virtual Assistant

Take your administrative skills worldwide! Who says that you have to work for one boss in the same company? Anyone with office and computer skills could set up as a VA from their home. Using modern technology your clients can be based anywhere.

www.ivaa.org (International Virtual Assistants Association)
www.AssistU.com
www.allianceofvirtualassistants.org.uk

2. Ebay Trader

Ebay is an international online marketplace, making it a perfect business to operate from any country. With a little organization you could spend 6 months in the UK trading under Ebay UK and then 6 months in another country of your choice trading under the Ebay sister site of that country.

Sign up for a free Ebay account and take a little test drive!

www.ebay.com

3. Newsletter Publisher

Package your knowledge in a newsletter, distribute it electronically and charge a subscription fee to people interested in your subject. The thirst for knowledge knows no boundaries. This works perfectly well as an electronic newsletter as well as via postal mail.

www.emailuniverse.com

4. Online Tutor

Online tutors or e-tutors guide students through an internet learning experience. If you have a teaching background, why not create courses that can be delivered electronically via email, online tutorials or audio/video conferencing, as well as telephone conference calls.

www.elearningprofessional.com (Certified e-Learning Professional Programme)
www.sheffcolac.uk/lettol/ (LeTTOL – Learning to Teach Online)
www.teleclass.com

5. Personal or Business Coach

Coaching is a profession you can do part time, full time, in addition to another job. Most coaching is conducted via the phone and email, and with the many low cost phone packages available, it is becoming increasingly easier to run this type of business from any location.

www.coachfederation.com (International Coaching Federation)
www.coachville.com (Coachville – extensive coaching information portal)

6. Web Designer / Graphic Designer

If you can create graphics, logos, brochures, newsletters, posters, signs, advertisements, using desktop publishing software or web designer software, you could run your own design business from home, and that home could be anywhere.

Contact your local colleges for courses.

7. Writer / Travel Writer

Writing is perhaps the ultimate portable business. With your laptop and your imagination, you could write whenever, wherever. Why not become a Travel Writer and turn your travel adventures into a book, or write articles for magazines about your experiences.

www.writernet.org.uk
www.awaionline.com (American Writers & Artists Institute)

8. Stock Market Trading

This doesn’t have to be for the elite or financially well-versed anymore. Keep abreast of market trends and stock performance and this could be a viable business operational from home or any location.

www.tradingday.com

9. Copywriter

A copywriter is someone who uses words to sell products and services. One huge perk of being a freelance copywriter is the flexible lifestyle. You can earn your living from anywhere in the world –a holiday home, an island, or your own home.

www.awaionline.com (American Writers & Artists Institute)

10. Computer Software Engineer

Using your skills in design, development, testing and evaluation of computer software you can develop your own products or work on a freelance basis for companies worldwide.

See local colleges for courses.

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The process of magazine publishing

The process of magazine publishing

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The process of magazine publishing involves a diverse variety of the production and dissemination of literature and information.

Magazine publication in all of its many forms, is geared primarily on making information available to the public, regardless of how it is being presented, whether in print or electronic media.

Magazine publishing traces it roots back to the ancient days when paper was first invented and was discovered to be a good form of communication media.

From the simple ink and paper process to the trendiest and most colorful pages of today, magazine publishing has indeed taken a new turn for the better.

Commonly, the publishing process includes the stages of the development, acquisition, copyediting, graphic design, production – printing and its electronic equivalents, marketing and distribution.

However, magazine publishing is not just limited to concept and printing, but it also involves a tedious process before it even reaches the newsstands.

Editorial, commercial, informational and entertainment content are among the most commonly used content for many and most magazine publications, that involves a multi-faceted skill set that not lonely involves warm bodies, but costs money as well.

For the publication business, cost is relative- the better the talent, the pricier it gets. This is also reflective in the commercial aspect of distribution and marketing- the better the quality, the more it costs money to pay for the product.

Another factor for consideration is that book and magazine publishers spend a great deal of time and money buying and commissioning copy, which for many publishers would add more weight, quality and repute to their products.

For a small publishing company or press, it is possible to rely mainly on commissioned material, but as activity and business increases, the need for more works like subscribing to syndicated materials or outsourced printing manuscripts may overwhelm the publisher’s commissioned circle of writers.

First is the need for solicited material, which forms part of the actual concept and framework of a magazine publication.

Next and among the most common practice in acquiring material is that writers often submit a proposal, for which the majority of unsolicited submissions come from previously unpublished authors.

These unsolicited manuscripts through what is called a slush pile , where editors which sift through the material to identify manuscripts of sufficient quality or revenue potential. Established and reputable writers are oftentimes represented by a literary agent, who markets their work to publishers and negotiate contracts for their writing materials.

Upon acceptance and endorsement for publication, commissioning editors negotiate the purchase of intellectual property rights and agree on royalty rates for book publications, and copyright license or permission for magazine publications, depending on the material for publication.

This is followed by the editorial process, that takes place once the immediate commercial decisions are taken and the technical legal issues resolved, book authors may be asked to improve the quality of the work through rewriting or smaller changes, after which the editorial staff will edit the work, the process which could also apply to syndicated materials either with a single article or a series.

Magazine publishers usually adopt a house style, oftentimes a format which makes it unique for a specific publishing company, be it a writing style or a lay-out design and the editorial staff will copy edit to ensure that the work matches the style and grammatical requirements of each market.

Material editing may also involve structural changes and requests for more information.

The last in the process of magazine publishing is marketing and distribution, that releases the product to the main market, thus, giving us our adored and subscribed magazine publishing.

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So You Want To Start An Internet Business?

So You Want To Start An Internet Business?

The internet is a great place for those that want to start a business to do so with out the worries of having to rent a store front or warehouse.
For some reason many get the idea all they have to do is sign up for an associate program of some sort, submit that url to as many places as often as they can and the cash will start rolling into their pockets in no time.
Despite what many are lead to believe however, there will be investments that have to be made and their are certain steps that must be taken,for your and other’s protection.
Legal steps:
1. Check with your local agencies and find out if you need a business license. In many places,there is no charge for the inital license as your tax will be determined by your income reported.In my area, you must report every quarter stating you made X amount of dollars or even if you made none (after expenses). Many will require that you must advertise your intention to set up a business in a local newspaper under the ‘fictious business’ notification section of the ads. You do not have to incorperate in most cases.
2. Check with your tax person and find out what you may claim as deductions.
3. Check and see if you qualify for government loans for small businesses.
Internet Steps:
You will have to make up a budget at this time. Never spend more than you can afford to lose, but spend what you can afford. Any business whether on the internet or not, is a gamble. Some make it, many don’t.
Find and read as many articles as you can on every aspect of internet business, pay attention to promotional (advertising)methods. This will make or break your business very quickly. Keep your site ‘web based’, that is off your ISP (Internet Service Provider) and off your home PC.
Notify your ISP that you are starting a business and what they advise. ( Remember, if they get complaints about you,you may lose your ISP connection). Some well known ISP’s ( such as Net Zero, AOL) ,ay have special requirements and may also have the options to give you reduced advertising rates or more.
Give your new business TIME to get established. In my opinion, it will take at least two years for the average person to show enough income to show a profit after expenses, unless you have deep pockets. If you have qualified for a loan, you will be given guidelines to follow.
Find a product or service to sell. If you are not an expert in the field, take training or find a product or service you are very well versed in.
IF you do not have your own website with it’s own domain, you will not be considered as ‘serious’. The next two steps may be done in either order:
1.Secure your domain ( example: Joe’s autoparts.com).This will become your URL (Universe Resource Locator). Keep it short but to the point.
Have the domain directed to your hosting companies server set up for you. If they offer it, get one that will re-direct e-mails. Get your domain for at least two to three years ( the longer the less it will cost). You will be charged for each ‘extension’ also. (example: .com, .net ). Remember, .org is for non-profits and educational sites such as your local college or the Red Cross, etc. and .gov is, well you know, do not even try to get one of those or you will find yourself in a whole lot of trouble from the start ( unless your business is going to be one ).
2.Hosting: You have to have your domain ‘hosted’ or residing at a server somewhere. This is where all the files that make up a good website are stored. Many hosting companies will also secure a domain name of your choice,for a smaller fee. DO NOT get ‘Free’ or cheap hosting. As they say, you will get what you pay for. Get the best package that the hosting company has for commercial sites that you can afford. Many of these will come with ‘basic’ options to get you started and others that you may get as you need them. (as ‘secure server’ for credit card payments, etc). Do NOT use the ‘homepage’ your ISP may be providing you with. You will lose your ISP if they find your running a business from it.
3. Your domain will have to point to your ‘index or home’ page of your ‘web’. Your hosting company will have a ‘temp’ page for you to edit. Many also will have a simple editing program if you desire to do your own website work.
4. Site set up and page(s) design. If you don’t want to spend the time to learn to do so, then you will have to pay to have a site set up. Once again, many good hosting companies can do this for you also,at an additional charge, or you will have to contact a company that does such things and pay for it to be done.
Remember, the internet is all about information. Keep your main site page ( the one people will see when the type in your domain’s name) fairly clean of pictures, sounds and the like, unless the site is professionaly done for you. The programers know ways to make the pictures etc load on your visitor’s browser with out slowing down the ‘load time’. Many visitors will not ‘wait’ for a site to load for more than five to ten seconds.
5. Promotions
When you have your site set up, a good product or service to sell (or re-sale), you will now want to advertise it on the interenet AND in your local papers and yellow pages, etc. (You can do both from the internet itself).
You can pay for a company to do your promotions or you can do it yourself on the internet.
Find out exactly what the SEO companies (Search Engine Optimization) will do for you. It may be more cost effective to go this route the first year or so.
In spite of what you may have heard, you do not have to be ranked in the top ten,one hundred,or even the top 100,000 to get your site noticed. There are many companies making millions of dollars a year that have sites ranked past the ‘million’ mark in the rankings.
Many search engines will not list your associate ( or re-sale site page given to you) if your going that route. Instead,you will want to have a description of them and a ‘link’ to it (or them) on your site page. If you later on change associations, it will be easier to change the content of your main site page, and any related pages,than to start over. Remember the business is yours, the products may change or you may add more as you grow.
There are many ‘factors’ that effect how your site will be ranked and if you are not well versed in Search Engines, then let the pro’s do it for you or start getting yourself knowledgable. There are thing such as traffic volume, keywords,meta tags,how the title is worded etc to be taken into consideration. Some engines will visit your site before listing, some you will have to pay to get listed with, and some will require periodic checking to see if your listed or to stay listed. Some will list you right away,some may take months and some may not list you at all. Many will not tell you either way. If you ‘spam’ a search engine you may be put on their ‘do not list’ list, and as many engines share information between one another, well guess what happens?
Do not start any e-mail campaigns untill your understand how e-mail works and how to do it without getting into trouble. Here you will want to apply ‘reverse marketing’ only at the start.
The most important factor in the whole equation will be YOU. Do not let your desires outweight your common sense.
Good Luck.
Robert Nixon
To get more insight and information, check out my website and consider getting my weekly free newsletter.

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Debt Consolidation Online – 3 Things To Watch Out For

Debt Consolidation Online – 3 Things To Watch Out For

Looking for a debt consolidation service? There are hundreds of companies out there who can help you consolidate your debt into one low-interest monthly payment. However, you need to beware of scammers! Some unsavory folks will simply try to take your money by making promises of debt consolidation–and then they don’t deliver on those promises. So as you’re browsing for Debt Consolidation online, remember to watch out for these three things:

Outrageous promises

“We’ll wipe your credit clean in less than 3 days!” “We’ll get your interest rate dropped to zero percent!” These types of outrageous promises are a sure sign of a scam operation. Any legitimate debt consolidation company will make reasonable promises and claims about the services they offer. Look for companies that offer help, assistance, and guidance–NOT miracles.

Spam, telemarketing and junk mail

Be wary of any service that solicits your business, especially with cheap marketing tools like email spam, telemarketing and junk mail. (Fliers on a community bulletin board are even worse.) In general, it should be you who seeks out their business, rather than they who contact you. Television commercials are an exception, however. They are generally acceptable advertising since the company is not contacting individuals directly, but is rather targeting a broad audience.

Exorbitant fees

Don’t pay any company an up-front fee before they’ve even looked at your case! Sometimes called “client assessment fees,” some companies will charge you $50 or $100 just to review your paperwork for a few minutes–then they shuffle you out the door! Although it’s not unusual to pay a debt consolidation service an initial fee plus a monthly fee, you shouldn’t be paying exorbitant amounts. Shop around so you know the current rates for this type of service, and walk away from any company that seems to be gouging you.

Although a debt consolidation service can get your interest rates lowered and help you get a handle on your finances, it’s always smart to be wary and on the lookout for unscrupulous scammers. Before you sign on with any company, make sure you check them out with your local Better Business Bureau.

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The Biggest Employment Change of All – Becoming an Entrepreneur

The Biggest Employment Change of All – Becoming an Entrepreneur

For many of us, change can be a scary thing. When we are children, there is nothing better than meeting new friends and going to new places. But, when we become adults, change can be something that is less than appealing.
From finishing school and going on to college or university to getting married and having children, our lives are nothing but life changing moments.
Sometimes the one change that is the hardest to deal with is the change in our employment status, and one of the biggest career changes is the decision to go from being an “employee” to being your own “boss”, becoming a self-employed entrepreneur.
For those that have that overwhelming desire to be a small business owner, the entire journey to success is something that creates a sense of energy and fulfilment. The roads that are followed bring an abundance of information, continually adding to the entrepreneurial process and spirit.
Visits to local small business centers can provide a wealth of support and encouragement. There is always flyers, newsletters and experienced staff to assist you with any questions or concerns.
Another avenue that can be taken to contribute to your business’ success is becoming involved in networking groups. Most groups conduct weekly or monthly meetings, some more formal than others, which allow small business owners to share with each other their stories and experiences. It can create alliances that will benefit each business owner.
For myself, a small business owner in Southern Ontario, Canada, the road to being an entrepreneur included the participation in the SEA (Self Employment Assistance) Program sponsored by Human Resources Development Canada.
The SEA program offered, and is still offering, myself and my company a wealth of information and support. This program is available all across Canada. In Southern Ontario it is available in Brampton, Orangeville, and Toronto, as well as numerous other communities. The program consists of 10 weeks of in-class instruction which is performed by successful small business owners. The support then continues for one year with monthly networking meetings with the rest of the participants and one-on-one appointments with an instructor.
Although this program is only offered in Canada, there are similar programs offered in most other areas, whether you are in the United States or anywhere else in the world. Check your local phone book or small business magazines for more information. For myself, the decision to become self-employed was something that just felt right at the time. I had spent a number of years running my father’s lawn care company from my home. During that time, I had helped friends, family and acquaintances with everything from typing projects for them to designing their marketing material. So when the time came for my dad to retire, it just seemed natural to do what I had been doing for many years….providing word processing and desktop publishing services Then, with the increase in the use of the Internet, I learned to design websites.
So, if you are thinking of starting your own business, it is recommended that you do plenty of research. You have to see if the type of business you want to start is viable in your area. Is there a need for your product or service by the people or businesses in your community? Whether you will be looking for funding or not, you need to do a business plan. In the process of putting it together, you will have a better understanding of what you are doing and where you are going.
If you need help with certain aspects when building your business, such as promotion or putting together influential marketing material, there are many companies that specialize in taking some of the pressure off of your shoulders. Not all will be listed in the phone books yet, so you need to keep your eyes and ears open for mention of these companies.
Remember that not all small businesses are overnight successes. It takes plenty of work. Long hours with very little reward in the beginning. But, each time a new client or customer comes on board, you will feel butterflies in your stomach and a smile on your face. Use that feeling of exhilaration as your energy source and combine it with other relevant information that you acquire. Knowledge isn’t power…Action is!

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Finding Your Niche in Magazine Publishing

Finding Your Niche in Magazine Publishing


Magazine publishing is a multi-billion dollar industry.
What other industry could you find that caters to every niche of market there is? It is no wonder that careers in magazine publishing would be as prolific as the type of magazine there is. Here’s an overview of the different type of professions for anyone who considers making a career in this industry.

Editorial/Writing

For anyone who has flair for writing, a career in magazine publishing is an easy one. A good start is to work as an intern in a magazine publishing company. Though this is the least fabulous of all the positions, it will provide you training and connections in the industry. It would also be helpful if you would have a folio that it always on hand. One may also start in an entry-level position as an editorial assistant. Aside from writing, rewriting and copyediting, certain office duties may also be asked. You could then work your way up to being an associate editor, managing editor, executive editor and finally, an editor-in-chief!

Marketing

If you are meticulous, could communicate well and could convince people into an idea or a brand in ways other than writing, then you could have a spot in marketing. Through marketing, you make sure that you make your market hear what the magazine wants them to hear. You must then know how to harmonize the behavior and trends of your market with your publications. This may involve overseeing the sales, the distribution of the publication as well as what kind of articles goes into the magazine.

Production

This is the actual production of the magazine. You must be very keen with the details, the deadline and the technology that goes with it. Production is used to be associated with machineries and heavy equipment. However now, production goes beyond the tangible paper and ink. Online publishing have changed the way magazines are produced. Production now also involves a great deal of information technology skills.

Design

Other than writing, you could also channel your creativity by being involved with the design of the magazine. Magazines rely heavily on the aesthetics, not only for sales, but also as an alternative way for expression. The design of the magazine also helps it to turn into a brand. Magazines like Time have a signature red border on its cover while the National Geographic has a yellow border.

Sales

Just like any business, magazine publishing also has a concern with sales. However, there is more to it than simply being able to sell. You need to be charismatic, diplomatic and to have integrity. Building good relationships with your clients is important. Aside from people skills, you also need to develop your analytical skills in studying market reports and sales. You have to know how will your ads will be effective to your magazine and its market.

There are many career paths to choose from in the magazine publishing industry. You may have a proven ability for writing or graphic design but a university degree would be, if not mandatory, extremely helpful. Keep in mind that magazine publishing also involves corporate work and that companies do want to present a professional image to the market.

Just make sure that the degree that you’ll be having or is already pursuing is relevant to the industry. If you are still undecided of which field to choose, it is highly recommended that you take an internship in a magazine publishing company. You may not start out glamorous (think Andy Sachs in The Devil Wears Prada) but you’ll definitely learn a lot. In time, you’ll learn the tricks of the trade and you’ll be on your way to the top.

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Seven Home Based Business Ideas

Seven Home Based Business Ideas

Health Club Marketing Signs
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What kind of home based business should you try to start? After all, in these days when companies all over the world are down sizing or outsourcing, even the most highly educated and well trained workers may find themselves out of a job!

Used to be that if you got a job with a major company, or a state or local government job, that you were set for life. Handsome pensions, medical care benefits for yourself and family, union protection from unethical mean or desperate management, all of this and more helped to create a sense of security for American workers.

Now the worm has turned, and many well educated and well trained people find themselves at the mercy of bean counters and buyout artists, shady politicians trying to make their bones at the expense of the workforce, why a friend of mine who worked for a catholic church (and did a good job in my opinion) was sacked just the day before the Christmas holiday! The recent contract negotiations between the New York Mayor Bloomberg and the Transit Workers Union is another perfect example of why you should consider starting a home based business to protect your income, and your family’s security.

You might say, ” What have I got to offer?”. Well everybody brings something to the table. Do you enjoy photography? Why for goodness sake, you can make some money on the side doing weddings, school events, even free lance photography for your local newspapers!

And by the way, do you know anything about Direct Tv and satellite dishes? Just that the digital signal is great and that you can get a free dvr for as litlle as $19.95 per month? Well then you can get a free affiliate account and make up to $105 for every deal you sign up. And there is no customer service or follow up required.

Ladies who like makeup? Well just sign up with Mary Kay, invite a few friends and colleagues over for a make up party, and before you know it, you can be raking in the dough! One of the wealthiest women in my home town is a Mary Kay rep. It’s the magic of residual income, and the beauty of sharing in the revenue of everyone who you recruit to join the Mary Kay network.

But what about web based businesses? Is there a way that you can have products to sell, promotional materials, and an automated customer service solution where you can watch the money roll in and not have to know a thing about web hosting, shopping carts or web design? There sure is, and they provide a free ten part course, where I learned about just such an automated affiliate income system!

It’s called firstpromotion, and it utilizes the ClickBank Marketplace to help you create a cash churning 24 hour a day residual income machine. You can customize the portal to fit your desired look, even to the point of deciding which categories or particular products you want to feature. They offer the option of having your portal served by them, or having a domain name hosted with them, or on your own web site.

Let’s go back to the example of wedding photography. Utilizing the above referenced system, you can have a web portal based on your affiliate id that will pay you you! say you are assisting a wedding photographer, taking second shot, to gain experience and get your name out. Just have a business card with a link to your customized wedding portal, a phone # and your email, which you hand out at interviews, wedding reheasals, meetings, evan at lunch with colleagues and friends.

That’s method # 1 to take your own skills and interests and turn them into income opportunities. It’s a prime example of affiliate marketing, which is probably the main method work at home business entreupners use.

The products which are offered through the above income system, are generally downloadable digital products. But you can make some decent money selling real products as an affiliate. All you have to do is join Commission Junction, BeFree (they have merged now), ShareASale or Linkshare. They are affiliate marketin networks which offer you access to hundreds even thousands of legitimate real world merchants, all of whom offer ready made promotional materials with your id embedded.

However, you do need at least one website to qualify for the above affiliate programs. You can get a free site, or you can find cheap easy web hosting just to get you off the ground! Once you have your site you can use pay perclick advertising to promote the real life products available from CJ and Linkshare, as well as serving Adsense ads on your pages, to offset, and sometimes even profit from your google Adwords campaigns!

Just what is google Adwords? Well if you haven’t heard, it is a fantastic easy and cost effective (if you are careful) method to get the word out about your product, affiliate product or any website you choose!

You write teny tiny clasifiied ads, and link to either your site, or an affiliate site that you have a relationship with, and you can watch the cash roll in on a massive passive income stream. It’s not as easy as 1-2-3, but if you have a knack for writing copy that grips, and you have identified a good converting site, why by golly, you can literally be making, 10s, hundreds, even thousands of dollars a day using google adwords.

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The Publishing Business

The Publishing Business

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Publishing is a fascinating business and the process that goes into the making of books and newspapers is an interesting one.
These days, with the world of digital information and the internet upon us, the scope of publishing now also includes websites, blogs and the like.

From the business perspective, publishing isn’t just printing literature or information but also the development, marketing, distribution and even promotion of the printed works. It is not as simple as it may seem.

The publishing process begins with the written work or the copy. Many aspiring and unpublished writers often submit manuscripts to publishing houses in the hopes of seeing the light of print. These end up in a slush pile which editors sift through, and the great majority of these contributions are often rejected. Usually, book and magazine publishers commission copy from known and established writers, and unsolicited works have a slim chance of getting published. The prudent thing for a writer to do to get published is to first submit a query or a proposal. It also helps if you have a literary agent who has access to major publishers.

Once a publisher accepts a work, then negotiations with the writer or his agent begin on how much to pay the writer for “intellectual property” rights and “royalty rate.”

Once commercial and legal issues are settled, the next step is the editorial stage where writers are asked to rewrite or improve their manuscripts before they get to publishing editors who do further editing on the work.

The next stage is called prepress and that’s where design and artwork (including photos) are decided. Other processes are typesetting, dust jacket composition, deciding on paper quality, binding method, casing as well as proofreading. Once done, the work can now proceed to printing. It is interesting to note that most major magazine and newspaper publishers have their own printing presses, but book publishers seldom do.

The publisher’s work doesn’t end with the publication of the book. This is followed by advertising and other marketing tasks, including distribution. There are times when the publishing process up to the printing stage is handled by a separate company or individual before selling the same to the publishing house. This is known as book packaging.

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Marketing Ideas For Small Businesses

Marketing Ideas For Small Businesses

DUSSEHRA 2017 – Paramahamsa Vishwananda
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I have been running a small business for nearly ten years and have used various forms of marketing ideas to help promote my services and to attract new customers.
In this article, I write about these marketing strategies which I hope will benefit the people who read it.

When I was twenty-three, I had what I believed was a good business idea. I was going to offer a speech coaching service as I had managed to overcome a speech impediment and believed that the techniques which had helped me could help other people as well.

It is all well and good having an idea but if no one knows about the service you are offering, it is basically worthless. I had no real business experience and was unsure on how to proceed. By reading a number of books on marketing for small businesses, I managed to find some potential routes which could help me to get started.

Direct marketing

This was one of the first areas I tried. I had a small leaflet produced which explained the speech coaching service that I was offering and then with the help of some friends and family, went around my local area delivering them. This was not as successful as I hoped it would be, however I am sure that this area of marketing could work well for other types of business.

Newspapers

I then decided to speculate to accumulate. I contacted a number of the local newspapers in my area and paid for an advertisment which would appear on a weekly basis. This advert would reach quite a large number of people and even though this was quite an expensive form of marketing, it did work for me in the early days.

Open days

I wanted to expand the area that I was going to offer my services. I decided to hold an open day or presentation in various parts of the country which would help to promote my business.

This was successful as newspapers were happy to report this open day free of charge, as it was a local event which would be of interest to their readers.

Yellow pages

I advertised in the yellow pages for a number of years but their prices just seemed to increase to an unrealistic level. More and more people now have access to the internet and I believe this is where they are more likely to search for the services they require. Yellow pages or as it is now called Yell, has become more expensive when in reality probably less people are using it.

Advertising in the yellow pages did prove successful for me for a number of years however, and is certainly an area of marketing which could work for other small businesses.

Websites

I paid a company to design and build me a website around seven years ago and this has by far been the best marketing investment I have made thus far. I have worked hard to promote this site and it is now doing well in the major search engines.

Radio and television marketing

This is an area of marketing which I have not tried as yet as it is very expensive. I have heard from other sources that advertising on the radio or television can be very beneficial for certain businesses, if they can afford the initial outlay.

I am sure there are many other ways of marketing a small business and I will seek them out in the future for my own business.

The above ideas are what I have learnt about and as you may have read, I have tried some of them myself with mixed success. Every business is obviously different and it is basically a form of trial and error to find which ones will work.

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The Two Facades of Internet Marketing—Profit or Bankruptcy for your Home-Based Business

The Two Facades of Internet Marketing—Profit or Bankruptcy for your Home-Based Business

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The information superhighway—or what we commonly know as the Internet—is built as a network of reliable information resources. With the Internet used in conjunction with computer system applications, the transmission of useful information is faster, more accurate, and such information can be accessed by almost anybody who needs such information for their personal use and other purposes it may serve them.

That is the Internet before on its early years of existence. Its rapid development, along with the clever minds of webmasters and Internet geniuses, paved the way for the innovations that changed the way we live in this world. Internet is not just for pure information dissemination or transmission of useful data—it now changed the way we do business in the 21st century.

The business community nowadays is now bombarded with many opportunities of earning through the Internet. The traditional conduct of business such as getting necessary permits from the city or state government, building physical structures as the ground of business, and advertising through local newspapers and large billboards on interstate highways is now held at the helm of the Internet. You need not visit the licensing division of the city or state government, find stalls where you can offer your products or services for sale, or advertise your business through local newspapers or large billboards.

All you need is your personal computer connected to the Internet, some effective market strategies, some funds, and some self-confidence that you will succeed on conducting business over the Internet.

Internet marketing offers sudden boost on your home-based business for several reasons.

1. As previously mentioned, you do not need to secure necessary permits from city or state governments or find structures for your business. You just need to create a website for several dollars (site design template and domain name registration), and you now have an online shop where you will be able to display your products or services for sale. In fact, you have the chance of getting clients outside the area of your business operation.

2. Advertising your products or services for sale through the Internet is relatively cheaper than advertising through local newspapers and large billboards. Advertising your home-based business online can attract more potential clients compared to local advertising. Moreover, you can also earn additional revenues for your home-based Internet marketing business from advertising the products or services of other Internet-based marketers through advertising affiliate programs.

3. The Internet is not just for Internet-based marketers who have products or services to sell online. In fact, there are various home-based business opportunities over the Internet that do not require products or services to sell, such as joining an affiliate marketing program, writing articles for online marketing websites, reading and responding to paid emails, answering paid surveys, and others. There is just a wide array of earning options for you over the Internet.

Because of the huge opportunity provided by the information superhighway, millions and millions of people are now getting online to promote and conduct their home-based Internet marketing business. Moreover, there are now hundreds to thousands of stories about individuals who have already made millions of dollars online and still making hundreds to thousands of dollars within weeks.

However, just like the traditional business, there are also hundreds to thousands of stories about individuals who have lost almost everything through Internet marketing because of several reasons. First, they failed to plan their home-based business carefully. Without proper marketing strategies on what type of home-based business they want as well as how they will promote it resulted in losing the shirts of their back instead of getting a new one every now and then.

Second, they failed to understand the basics of Internet marketing. All they know is that Internet is a “pool of thousand to millions of dollars”. Despite of the opportunities given by the Internet to aspiring online marketers, their success will still depends on how they will handle their business over the Internet. You will just be as good as a “fool” if you do not understand the fundamentals of Internet marketing—it has still two faces: profit or bankruptcy.

The Internet provides a huge opportunity on earning substantial amounts of revenues for your home-based business. However, the success or failure of your Internet marketing business will still depend on how you want it to happen. The choice is yours to make.

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How to Become a Successful Independent Artist or Songwriter

How to Become a Successful Independent Artist or Songwriter

IT
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By far the most important skill to have if you wish to become successful with anything, is ATTITUDE.
An old Chinese proverb once said, “90% of the journey towards success is over once you have stepped outside your front door. ” The reason many people fail, is because they’d rather stay in and watch the TV.

Of course, that first step outside is a philosophical one. As a musician or songwriter, you spend the vast majority of your time being creative. If you think that writing a great song, or playing an instrument well, is the hardest part of being a successful artist, you are wrong.

Despite all the skills you need to know and perfect in order to make your music shine, these pale into insignificance compared with the hard work and other skills you will need to learn in order to record, market and sell your art successfully.

Fortunately, most creative people also seem to excel at other things. The term “Jack of all trades” could quite easily apply to most musicians or artists. After all, the first thing most artists have to learn, is how to find time for their art whilst running a home AND holding down a Day Job in order to pay the bills! It is therefore not unusual to find musicians who are also Physicists, Engineers, IT Professionals or Teachers, to name but a few.

Most of these people are quite content to keep music as a hobby, at least whilst bringing up a family. However, we all get to a stage in our lives (usually once the kids have grown up and left home), where we want to cease working for a “Living”, and instead, work for our own “Satisfaction”.

There are few things in life more satisfying than being admired for something we created. If our creations also manage to influence others, then it is even more rewarding.

This “first step outside your front door” is taken when you decide to pause from the creative aspect (the ideas), and take a positive step towards learning new skills, or employing others who can do those things for you.

There has never been a better time in the history of mankind, to take those steps, either by yourself, or with others who would help you.

–Where you used to have to pay for tutoring, or buy books, in order to learn the techniques of songwriting, or playing an instrument, you can now find scores of articles on the Internet (like this one!) that will help you for free.

–Where you used to have to save up a considerable amount of money to pay studio costs and hire session musicians to make a decent demo recording, you can now find all the necessary tools, and even the musicians, on the Internet who would help you for little or no cost at all.

–Where you needed to sign a record deal in order to be able to afford a producer and a master quality studio, you can now buy your own PC and some music software, and collaborate with a producer online, who will give you the capability to make radio-ready recordings.

–Where you needed a record company with a huge advertising budget to market and sell your recordings, you can now (with some hard work), market and sell your CDs to the Whole World for next to nothing.

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The Music Industry doesn’t like the changes that the Internet has brought to the business. Digital media can be freely copied by anyone with a PC, anywhere in the World. No longer do the record companies just have to worry about the CD pirates who manufacture illegal copies to sell on the black market; they also have to now worry about every PC-literate man, woman and child, making their own copies too! This has led the music industry into a perpetual fight against filesharers (making enemies of many consumers in the process), instead of embracing the business advantages that the Internet brings to us.

The Music Industry still believes that 8-16 year-olds buy most of the records, so they are still catering primarily for that market. Recent industry figures are telling a different story, and the secret is the “Baby Boomers”.

Yes … The same people who created the above market perception in the 70’s by buying the largest proportion of records ever, whilst they were teenagers, have now grown up! The largest age group to buy CDs TODAY, at 26% of the population, are over 45. Not only that, but they still like the same kinds of music as they did then. So there is no need to change your art to fit today’s teenybopper market if you aren’t that way inclined.

Now that we know the secret, we also know that the next big thing in music, isn’t going to be another form of Hip-hop, Techno, or R’n’B; but a return to real music, such as was made during the 60’s and 70’s. However, we’ll be creating it with modern tools on a Home computer DAW (Digital Audio Workstation) system, instead of in a multimillion pound studio complex!

So, whilst the Music Industry is still hesitating by trying to shun the new digital era in favour of antiquated business models, hardware in the form of CDs, and markets that still only cover limited territories; we can now jump ahead of them onto a more level playing field, find our own markets, and sell to the Whole World with only a simple website!

Sounds easy, doesn’t it? … Well, that is the first hurdle you will face. So many musicians think it is easy, that there are millions already doing it! So to be successful you will need, like any other business, a proper business plan.

CONCLUSION

The road to being a successful independent musician, begins with ATTITUDE.

You need to find enough time in your schedule to drop the guitar & scoresheet and use your creative energies towards developing a proper BUSINESS PLAN. This means taking a step back and listening to your music through Joe Public’s ears. You need to think up a business name, logo, and short slogan that encompasses what you are, and what your music is trying to say to people.

Register your business “name” by buying a domain name that suits you as soon as possible.

Pages on free MP3 sites and Free domains do not give you a professional image. You MUST have your own site, or at least something that offers you a unique look and features of your own. If you want people to find your music unique & special, then you also need an image that is unique and special. That goes for your email address too. Genuine business people don’t use their Hotmail, AOL, or Yahoo addresses for formal communications.

Make sure all your paperwork is in order.

If you are planning on making an eventual living from your art, you will need to be registered as a business or as a self-employed sole trader. You need to make sure your tax and income are all accounted for, so you may have to buy yourself an accounting package, or learn to use Excel Spreadsheets, or employ an accountant. There is also a lot to learn about how copyright systems work and whether you feel you need to form your own publishing company, record company, or register your copyrights with an agency. Much of this will depend on the laws of your home country. Alternatively, you can sign a non-exclusive deal with a small independent label or publisher to handle all the music-related paperwork for you.

You need to either take the time to develop some basic web design skills, buy ready-made templates, or employ someone to design a site for you.

Make sure your logo and colour scheme is fluent throughout your site, your stationery, your CD artwork, and any other communications device, such as email. Make sure your site includes some way of gathering a mailing list, such as a response form or a “double opt-in” form of registration.

Plan a marketing strategy.

Marketing is all about finding the right market for your product. This may involve a certain amount of consumer research. This can be expensive, so use the Internet as much as possible to find groups of people who like similar music to yours. Try to find out other things about these people so that you can get a clearer picture of who would be interested in your music.

Plan a promotional strategy.

Gather contact lists of magazines, local newspapers, TV and radio stations. Plan an 8-week promotional strategy leading up to the release of your CD. Use any press, or airplay you get as a news item on your website. If you have some money to invest, plan a set of concert dates in local venues for dates close to any publication dates. Plan a poster or postcard campaign. Contact local charities, hospitals, schools and shops, in fact anyone who might be prepared to play your CD in a public place. If you want local record stores to stock your CD, you will also need barcodes and counter display boxes. Use the mailing list you have been gathering from your site to promote any news to your fans with a regular newsletter. Offer free tickets to gigs, or run competitions for free CDs. Use your fans as extra leverage to increase the momentum of your promotional campaigns.

Don’t under-sell yourself.

Make sure that any music you decide to give away as a promotional MP3 is different in some way to the music you are selling. E.G. It will either be an early un-mastered mix (demo), or a different mix, or a song you are never going to release for sale. Otherwise, make sure all samples you make of your records, are either short clips, or low-fi mono samples. The price you set for your releases should never be too far below that of major record company releases. Your price tells your customer what “stage” you are at in the business. Price yourself too cheap and you are more likely to lose customers because they will automatically assume you are an “amateur”.

Make yourself and your CD easily accessible to your fans.

Always answer any emails promptly. Check your emails at least once a day and reply to any new enquiries immediately. The average time expected by most people for a response by email is 12-24 hours. Do not SPAM. Make sure you only send bulk emails to people who have opted into your mailing list, and if anyone wants to opt out, make sure you delete them straight away (not several weeks and 10 disgruntled emails later!). To contact businesses, you will need to write individually and personally to each of them. Always use a business “signature” with your artistic or business name, slogan, web site address, and possibly your telephone number, on every email you send. If you have released a CD, make sure you add the link to that too! If you have had your CDs duplicated professionally and are barcoded, you can also expand from selling them in internet stores such as iTunes, Amazon, and CDbaby, to high street stores. You must also sell them from your own site or at least provide links to the stores where they are available.

Never stop “Networking”

Carry your business cards with you at all times. At every conversational opportunity, if someone happens to mention music, or gigs, make sure you advertise yourself as an independent artist. If you have a modern mobile phone or MP3 player, make sure your latest CD is on it! You never know who you’ll bump into in the supermarket. The first thing someone will ask when you mention you are a recording artist is “What kind of music do you play?” If you have your MP3 player with you, you won’t even have to answer! (This is always a difficult question for an artist). You can just play it to them! Also make sure you frequent all the music-related newsgroups, forums, bulletin boards, MP3 sites, chat rooms etc. at every opportunity.

Finally, my “Promotional Tip of the Week”

Familiarise yourself with all the P2P filesharing systems that the music business hates so much. You can use them to your advantage. Make ads or lo-fi samples of your music or CD and label them like this…

John_Mckeon_Friends_SoundsLike_Simon_&_Garfunkel.mp3

Make copies labelled with every well-known artist you think you sound like, and keep all the files in your shared folder. Then, whenever you are logged onto the service and someone searches for music by these well-known artists, your music will be on their list of results!

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A Quick Guide To Get You Started With Mobile Marketing

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Are you looking for a new way to reach potential customers from their cell phones? Are you wondering how the popularity of mobile devices changes marketing? Keep on reading! This article will provide you some essential tips on marketing to people on mobile devices. It’s information that any modern marketer should know.

Design your site and messages with mobile marketing in mind. Loading speeds will likely be much slower than on a computer, and the screen is much, much smaller. Design your website with these considerations in mind, and also consider a dedicated site for mobile use. This consideration will make people more likely to buy from you, since they can view and use your site comfortably.

Mobile marketing is a different kind of marketing because it is not a strategy, it is an objective. You cannot force people into this kind of marketing so your goal should be on the end result, the objective to get more customers involved and support your business as opposed to trying to force it on them

When undertaking a mobile marketing campaign keep in mind that most people look for businesses in their area. Include keywords in your campaign that let’s a potential customer know your local business location and then target the largest audience possible.

For all of your product sales and information, you want to set up a link for a mobile-specific landing page. All phones need to be able to use a mobile friendly page, and you want that link to be very easy to find so that your customers can bookmark them directly on their phones and visit often.

Do your research. Understanding how mobile marketing works is the most important step to take before you get into it. Search for other marketing campaigns, and see which ones worked out well, and which did not. Having this information to back you up can put you on the successful track to marketing well.

Getting a webcam and setting up a Skype account to have a face-to-face with your customers is a great way to handle mobile marketing if this fits your business. Not every person out there wants to be that personable in business, but if you have affiliates working for you or some seriously loyal customers, this is a good move to stay in contact with them, in a personal way.

Convince people to opt-in to your mobile marketing efforts by offering coupons, discounts, and promotions. People won’t want to miss out on discounted prices, so they will be willing to give you their cell phone numbers. Remember not to abuse this act of goodwill; overdeliver on your promises to provide value.

It’s important to take advantage of the opportunities that mobile marketing provides. Most people have their cell phones on them at all times, which means the window of time in which you can reach your audience is greatly increased. Look to the tips in this article as you work to develop new strategies for marketing. They’ll help you think with mobile devices in mind.

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Is Your Storefront Business Missing Out On Your Easiest Customers? Fix The Problem Quickly And Easily:

Is Your Storefront Business Missing Out On Your Easiest Customers? Fix The Problem Quickly And Easily:

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You run a store front business. You’re always on the lookout for simple and immediate ways to get more potential customers though your door – because more walk-ins gives you the best chance of more sales.

If you’re advertising in the local paper, you’re doing business the hard way – and you’re probably spending $20-50 for each new customer. And most other forms of advertising are a serious and slow investment.

Store front businesses should first be targetting those walking or driving by their store – and in many cases this is literally thousands of people every day.

These people are a store front business’ best chance for a quick rise in sales, because they’ve already made it to within a few paces of the door – and all you have to do is reach out and bring them just a few more steps.

Yet most shops do little more than put their business name above their door in the futile hope that this will attract customers. And, sadly, even displaying your goods in the front window does little to really motivate potential customers.

But a bright, attention grabbing banner across the front of your store can create huge interest – and draw in your best sales prospects.

For far less than 100 dollars.

And so a new website aims to make it quicker, cheaper and easier than ever before to woo these ‘easiest all all’ customers through the door of the astute managers’ store front business.

www.custom-outdoor-banners.com has a simple 5-page guide to how you should design your outdoor banner to attract new customers – with links to websites on which to design your banner online, then order by credit card and have it shipped to your door.

The free, 5 page guide covers the basics of choosing your colours, writing your message, and putting it all together in an outdoor banner that really brings people in.

It’s the guide to boosting business that every store front owner should read, and it may be the cheapest and most effective advertising that you’ll do this year.

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How To Use Internet Marketing Principles To Launch Your Business

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Internet marketing your business online can seem like a difficult task, but there are a few key ways to do it without too much effort while getting excellent results. In today’s markets, having an online presence is critical to the success of your business, and a key to that success is using these tips to market successfully.

Use emotive language and devices in your marketing material. By using emotive words in your online adverts, such as security, freedom, happiness, relief, satisfaction, despair, etc., you can psychologically manipulate people into buying your product or service and greatly increase your conversion rates. Similes, metaphors and personification can also be included for the same effect.

Partner up to gain readership. Having other well established blogs link to yours is a simple way to get more consumers to see you. These readers are already part of the blogging world, and if you have content they are interested in, expect them to stick around. Partnering with other blogs offers other advantages as well, such as sharing in mutual profits.

If there are companies you admire or would even like to emulate the practices of, offer them free advertising space on your company website. Customers who are traveling between links may link their trust in another company with yours, breaking the ice quickly and easily. Selling advertising space may also yield the same results by painting your advertising space as desirable.

Spend some time becoming an authority on your industry. Write a blog, visit other related blogs and leave comments, answer questions on helps websites and find forums that you can join and participate in. Any time you can put your name, your company’s name and your expertise out there, it will enhance your reputation on the web as an expert in your field.

Marketing your site isn’t just about drawing business to the site. You should make it easy for customers to contact you through the site. Look at your site and see how easy it is to find your email, phone number or contact forms. If your customer has to look too long for these they may move on.

Although you’ve probably read countless tips about title tags and how they relate to Internet marketing, you should also know that these tags will need to be refreshed from time to time. The words and phrases people search change like the weather, so always remember to refresh your title tags every so often.

Build your marketing and email list by asking customers for their email address when they visit your website. You can do this by offering free products when they sign up to receive promotional emails from your business. You can offer something as simple as a pen, coffee mug or t-shirt.

Using these tips in your internet marketing will help your business grow and create a positive online presence. Internet marketing expands your business out of the local realm and into a world wide customer base that needs to be tapped properly for increased profits and future success.

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Growing Your Online Business By Marketing Offline

Growing Your Online Business By Marketing Offline

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Your local neighborhood is filled with people ready to hire you, or refer you to someone who is. It is a mistake to ignore the possible customers that are right in your own backyard.

The Internet has opened the doors for entrepreneurs to start their own business. No longer does someone need to have a big investment in order to “set up shop,” Anyone can put a website up and open their business for a nominal fee. Sometimes, even for FREE.

The benefits that come with a web-based business are incredible. The doors are now open for many people who have disabilities and are unable to work, mothers who stay home with children, and even children themselves to start their own business. With the Internet, they reach a global market in ways that in the past; only top companies could reach.

People who do business on Internet feel most comfortable marketing their business online. Don’t make this mistake. You may be missing lots of local clients. Someone in your neighborhood is looking for the type of product or service you offer. If they don’t know you exist, they can’t hire you. Here are some tips for marketing locally:

Networking can be a very scary prospect, but it can be very profitable. You can start by joining local groups and getting to know the members. This doesn’t have to be a formal networking group. You can join a church group, a booster group for your child’s school, or even a group centered on your favorite hobby. The more people you meet, the more likely it is that you will find someone who needs your product or service.

Another “brave” way to market locally is through speaking engagements. Many groups that have meetings are always looking for someone to come in as a speaker. If you design websites, you can give a speech on designing an uncomplicated, but eye-catching website. Contact local networking groups, your Chamber of Commerce, local churches, and local schools in order to find out about speaking in front of the various groups.

You can also market by sending press releases to local media, hanging up flyers around town, distributing promotional materials to local businesses such as coffee cups, magnets or calendars as well as paying for ad space in your local paper.

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How Do I Make Money Working From Home? Let Me Count the Ways . . . . .

How Do I Make Money Working From Home? Let Me Count the Ways . . . . .

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Here in the USA, at least, it seems to be increasingly popular to find some way to earn a living from the comfort of your own home. People – especially moms – are looking for ways to stay home with their kids and yet contribute to the family income. They prowl the internet at night or on their lunch breaks, looking for just the right opportunity that fits their interests and family. Let me suggest their search may be too narrow.
More often than not, they are looking at and for some variation of internet marketing. But they don’t have a clue how to market, the search engines offer literally millions of choices, and scams and rip-off artists are more common than sand fleas on the beach. There are a lot of other ways to earn an income from home. Lets explore a few, and combine them with some internet activity. The synergy just might surprise you!
The first and most obvious choice would be to open your home to day-care. After all, you are there with your own kids, so you might as well add a few, right? (Stop that laughing! ) Depending on your constitution, family size and make-up, home and yard size, etc., this could be just the thing for you. To run it like a business involves a whole lot more than feeding the kids and keeping them from playing in the street, but it works for many and it may work for you. If you have older kids, involve them in the care of the younger ones as well as some of the business aspects. Think of it as on-the-job training in home and business management. It is invaluable training they cannot get elsewhere.
If you like to cook, you might look into something involving cooking or baking. There are candy-making businesses, catering businesses, cake decorating businesses, etc. Some people supply home-baked goodies to local convenience stores, truck stops, sandwich shops and places like that. Of course they have to go through the permit process, but that is normal for starting up a business. Some people create and bake treats for dogs and cats and sell them to pet stores. These are also businesses that can involve your older children. They can help with preparation and clean-up. Teenagers can also learn bookkeeping and once they get their drivers license can make deliveries if necessary.
There are countless products that can be marketed through home parties. It’s not just for Avon and Tupperware anymore. Home furnishings and decorations, candles, rubber stamps, jewelry, children’s toys and clothing, and who knows what I haven’t of are all options. This is popular with moms who are home all day with kids and feel the need to get out and have a conversation with another adult. They schedule evening parties in other people’s homes. Their husbands are home with the kids, and they are able to socialize and make money at the same time. For many moms this is just ideal.
Some people are natural-born “cleanies.” They have figured out that other people do not like to clean houses and offices and are not much good at it either. So they come to the rescue – for a price. Cleaning services do involve leaving your home, which is what some people don’t want to do, but if you have your own business, you are the boss and to some extent can set your own hours. One parent can work day hours and one parent can work night hours. If you have teenagers, again you can involve them in the business, both in labor and paperwork.
Some people are naturally organized and can sell their skill to those who are “challenged.” You would again have to leave your home, but you can set appointments for while your kids are in school and not make appointments on days when they have after-school activities that you quit work so you could attend. This too can be a great business for the right person to run from their home.
You could also turn your home into your business by converting part of it to a bed-and-breakfast. This would require permits and a check with zoning laws and all that. To succeed, you would also have to have the gift of hospitality as well as many of the skills necessary for the other businesses mentioned above. But if you like meeting new people and would enjoy opening up your home – for a price – then maybe you should look into it.
There are many, many other options including telecommuting, letter writing, teaching sign language to moms and babies, proof-reading, website and graphics design, greeting card design and verse writing, and on and on and on!
Now what about that internet part? Many businesses – even small local ones – find they do better if they have a website. Websites can be put up and hosted for surprisingly little money. Some internet companies offer products that can be sold to customers you acquired through some of the above-mentioned businesses. For instance, if you use a particular “green” cleaning product, maybe your daycare parents or the people who work in the offices you clean would be interested. Market your business on your website and market your website to your customers. Print and offer coupons. Put your website on the traffic exchanges. There are even ones where you can earn while you surf! Talk about easy money – and you are earning exposure for your site, too!

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Unlock Your Business’s Potential With These Tips For Internet Marketing (2)

Unlock Your Business’s Potential With These Tips For Internet Marketing


Internet marketing can employ a lot of different techniques depending upon whom you ask or talk to about it.
We all know that it is used to better promote your business, but that doesn’t mean that you can totally rely on it. Take some time to work on your site and then refine your marketing plan using the tips below.

Don’t forget the upsell on your ordering pages. By the time a customer has clicked to order, you have already done most of the work to convince them that they should purchase your product. They are much more likely to add on a great deal than they would be if it was offered separately. Make sure the items that you offer on the upsell are related to your main product or it will be easily dismissed by your customer.

As a start-up Internet marketer, you aren’t a large company yet, but your business doesn’t know that. Now, you should never lie about your experience or overall profile, but you also need to present yourself as if you’re the foremost authority in the particular market. Customers don’t want to buy from know-nothings.

Try to avoid legal jargon at all costs on your website. This can serve to confuse the customers who visit your site and can turn their business away, reducing the profit that you make. Write clear and understandable text, if you are looking to attract visitors and upgrade your client base.

Local business directories can be an excellent addition to your internet marketing strategy. Many of them are free, and they allow you to list your website for others to see. Not only can this increase traffic on your page, but it can also increase the number of customers that you have.

Consider the use of articles for your internet marketing efforts. If you do not write yourself you can easily outsource the job. Adding articles to your website is one of the best ways to get customers to your website through the search engines. Search engine traffic will pay off big for your business.

If you want to get more advertising for your site you can offer visitors a discount for items you are selling in exchange for them placing links to your site on their page. That way they will be motivated enough by the discounts and get you free advertising and you will get more traffic.

Design your website for real people. Make it interesting to look at, educational to read, and easy to navigate. Doing so will bring more visitors to your site, and keep them there longer. Always remember that usability and design go hand-in-hand. To best market your product, consider and incorporate both when designing your page.

It’s true that your website should promote yourself by design. That said, you can still take it further by using internet marketing. You can always refine your marketing plan to get more traffic and sales. Hopefully, these tips gave you advice on how to create a better internet marketing plan.

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Email Marketing Lists- What You Should Know

Email Marketing Lists- What You Should Know

Many companies the world over are in search of ways to build their email marketing lists. Established companies make attempts to obtain the email addresses of existing customers and new companies are struggling to compile an original email list. Let’s explore the things you should know when it comes to building your email marketing list.

Try networking with local businesses. Attend meetings in your local area (i.e. seminars, and city commerce luncheons) to exchange cards and information with other professionals. Exchange business cards and be sure to follow up – via email of course. However, you should make sure that the people in this network are interested in what you have to offer and the possibility of sharing contacts with you. It’s poor form to contact businesses that wanted nothing to do with you.

Try attending trade shows. Set up a booth or organize a presentation, or simply ‘attend’ a show and use it as a networking opportunity. Obtain general contact information and offer promotions and ‘free’ gifts. The people who fill out your information form have automatically ‘opted in’ to your marketing strategy.

Organize and attend informational seminars geared to both consumers and business contacts alike. Use registration information and other networking techniques to obtain contacts for your email marketing lists.

Retail storefronts are a great place to expand your email marketing lists. You can design a drawing or a contest that requires registration. You’ve probably engaged in this marketing technique before without even knowing it (i.e. registering to win a new car while shopping at the mall). Any storefront opportunities are well-received and are a great way to add to your email marketing lists of contacts.

Get involved in local events. Many people are addicted to openings, parties, musical concerts, and any other event that draws people together. You might even consider sponsoring one of these events yourself or joining with other likeminded business people; to sponsor the event. Doing so can afford you the opportunity to increase your Internet mail address listings and help you get your name out there.

Direct mail marketing techniques, such as sending out postcards, is a great way to grow your email contact lists. You can mass issue postcards with your company name and website and collect contacts as they visit the site or make inquiries. Offering some type of incentive will earn you the best response.

Consider telemarketing. This process can be time consuming but well the efforts if done properly. You can use phone calls to touch base with prior customers and it is a great way to rekindle old business and perhaps make new contacts. Just don’t allow your telemarketing staff to call during lunch and dinntertime hours.

Email marketing is just like any other form of marketing and is designed primarily to open the lines of communication and to make contact with people. You should do your best to translate your everyday interactions with people into business growing leads and contacts. To deploy a successful email marketing lists campaig, you must cultivate your people skills and always adhere to the Golder Rule; treat your customers as you would expect to be treated in a given situation and your business will go far.

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Driving Business Through The Power Of Mobile Marketing


One of the worst and most common mistakes that can be made when it comes to mobile marketing is the lack of respect for individuals privacy.
This can be extremely intrusive when dealing with personal mobile devices. For more great tips on what to do and not to do with this type of marketing, read on.

To make sure your needs as an advertiser are met, take the time to find a mobile marketing company that’s a good fit for you. Many companies specialize in marketing certain types of products or in certain aspects of mobile marketing, and may not excel at what you need them for.

Focus on relevance and timeliness when planning your mobile marketing campaign. Messages received in this format should be brief bursts of information that can be immediately applied. For example, rather than messaging about a sale scheduled weeks in advance, send a reminder shortly before opening hours or provide information not previously available like a change in speaker.

If you really want to convert sales with mobile marketing, work hard to make visiting your site a pleasurable experience for people. Because most mobile users are on-the-go users, they’re more inclined to quickly browse through multiple sites than PC users are. Give them a reason to stick around.

Do not send unreasonable amounts of text messages to personal phones. Mobiles are very personal and many people do not appreciate being overwhelmed with marketing messages. Try to limit the number of messages to as few as possible so as to maintain a high level of satisfaction with your customer.

Understand the regulations for mobile marketing. Mobile marketing campaigns are heavily regulated, just like anything that has to do with mobile phones. Look up your local and federal guidelines, and make sure you stay well within them. If you do not, you can face penalties that range anywhere from fines to jail time.

Make sure that your emails are mobile device friendly. An increasing number of customers are reading emails only on their mobile devices. If your emails are not mobile friendly, they might never be seen by a significant portion of your clients. This means that valuable advertising dollars are wasted, and your campaign will not be successful.

You should keep in mind that mobile marketing is usually more efficient with existing customers. It is hard to get someone who has never bought your products to open a message from you on their mobile phones. Concentrate your efforts on your existing customers and find another way to get new customers.

You cannot have a network marketing business without a cell phone. Your downline and potential sign-ups need to feel you are available during regular business hours, and a cell phone will give you the flexibility of being able to go out and meet people without missing a single call. A smartphone will also allow you to pick up email on the go.

To wrap it up, you want to make sure that not only you are getting your message out to the right audience but also doing it in a way that shows respect to your customers. Hopefully this article provided plenty of information to help you with your mobile marketing plan.

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All About Graphic Design Companies

All About Graphic Design Companies


Just as there are different areas of the graphic design industry, different graphic design companies deal with different types of graphic design.
The type of graphic design that graphic design companies do depends on the type of clients that the graphic design companies take and the audience for the graphic design projects that the graphic design companies take.

Digital design graphic design companies use computers to design images, or graphics, and manipulate them to create graphic design print images that are then used in advertising, marketing, magazines, newspapers, and other media. Typically, it is digital design graphic design companies that students have in mind when pursuing an education in graphic design.

Multi media design graphic design companies create graphic design in various forms of media for the internet and computer software. Multi media graphic design companies often design websites and other computer related informational media using graphics, digital film, digital photography, and type, manipulated into eye catching and visually explanatory information sources. These graphic design companies and the jobs they offer are also some of the most sought after opportunities by graduating graphic design students.

Type design graphic design companies manipulate type setting into new, creative, and innovative designs that catch the eye and grab the attention of readers. These companies typically produce type design for magazines, websites, newspapers, and other print media and advertising.

Film title design graphic design companies design film titles and the ways that they appear on the screen in movies. The appearance and transitions of film titles and opening credits often set the mood and emotional setting for the film. Little thought is given to this area of graphic design companies, but it is a very popular and necessary industry.

Many people do not realize that television uses graphic design companies to create openings to television shows, certain television advertisements, and other television media. Somewhat like film title design, television graphic design companies create type and graphics whose design sets the mood for television shows or catches the eye for television promotions.

Exhibit graphic design companies design graphics and manipulate images for posters, movie posters, sales posters, art openings, and other large print media. Signage graphic design companies create similar graphic designs for stores, company vehicles, and other business related signs. Package graphic design companies create the graphic and type designs for products, and are important to the marketing mix that is involved in selling products and services.

As you can see, there are many types of graphic design companies, and many areas of graphic design to choose from. Before beginning education or a career in graphic design, you should research the areas of graphic design and local graphic design companies to determine what classes you should take and what skills you need to develop. Often, the best way to determine these aspects of graphic design is to visit local graphic design companies or their websites. You can also get information from your local college or university, your local department of labor, your local chamber of commerce, your local better business bureau, or your high school guidance counselor.

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Website Not Producing Paying Customers? Common Mistakes Found in Business Websites.

Website Not Producing Paying Customers? Common Mistakes Found in Business Websites.

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Today, a business website is not only a tool, it is a marketing essential. With many more customers starting their search for good local businesses online, you may be cheating yourself if you do no have a website, or if you have common detourants within your current website. In fact, some reports show that up to 75% of first time customers looking for a new business will indeed begin their search online first.

“But I have a website.”

You may have a website, but is it drawing in the amount of business that you want? If you are getting visitors to your website, but they are just simply not converting to paying customers, then your website may actually be detouring customers away, rather then grabbing them in. Websites made on “do-it yourself” editors, Websites that were made during the “website boom,” among others may have some common errors that drive your customers away.

Here are a few common mistakes found in none-productive websites:

1) Slow loading- One of the common mistakes website owners make us actually adding too much to their website. The more heavy graphic images and content that the customer has to download, the longer it will take for your website to load. If it takes too long, chances are the visitor will hit back without even seeing your website. We understand that you may have a lot to say or show about your business, but the proper way to do this is to split it all up into a few pages instead of one.

2) Outdated information- If your website was made several years ago, and you have not updated the content since, then chances are you will not get the most out of your websites. Your business changes over the years, so your website should change with it. Because, after all, would you hire a business if the only information you can find was post dated 2 or 3 years?

3) Unprofessional websites- This mistake is largely found in websites created during the “website boom” which took place around the start of the 21st century. Then, it was not uncommon to see websites with simple layouts, pictures that simply did not match the business, animated characters, etc. Plus, most of the technology we have today just simply was not available then. This is just not accepted anymore. If you open your website, and there are blinking or moving graphics that do not relate to our website (ex: an animated running dog breaks up your paragraphs, or a “new” sign blinks a few different colors) then chances are your customers are turning away.

4) No content- A website needs to tell as much as possible about your business. If your website only contains a few sentences, and then a “contact me for more information” link, then you will lose customers. The reason customers start their search online is so that they can find out as much information as possible, without having to go through the trouble of contacting businesses and asking.

5) No contact information- You would think providing your contact information would be a no-brainer. You would be surprised at how many companies accidentally leave this out. On the other hand, some only leave their address, which requires the customer to find the business in person in order to inquiry about their services or products. Make sure to leave either an email address or a phone number along with your address.

6) Javascripts- Javascript was a popular language during the website boom. Javascript is the language that controls things such as pop-ups ads, pop-ups messages, scrolling toolbars, etc. When used correctly, javascript can add beneficial dynamic content to your site. However, when used wrong, it may make your site look unprofessional, load slow, or may cause errors that do not allow your website to load at all.

If your website has any of the common mistakes found above, then I assure you that you will benefit from a website redesign. The good news is: redesigns are usually a lot less painful, and less costly then the initial design was. A good design company can take your current website, and make it stunning in a very short period of time.

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Home Based Business Faq: Answers To Basic Questions About Home Based Business

Home Based Business Faq: Answers To Basic Questions About Home Based Business


* What are some legitimate types of home-based businesses?

Due to the number of scams that circulate on the internet, it is not wise to trust others easily, especially if they are offering an income that seems too good to be true when you are just starting a home-based business.

The following are some of the legitimate home-based businesses you can consider starting:

1. Buying and selling antiques. This has proven to be a good home-based business. All you need to do is choose a particular space in your house where you will store your antiques. You can use your stock room or your garage—and you have now your own office! If your house is large and you already have some antique furniture, you might consider converting it into a showroom for your acquisitions. Just be sure that you satisfy local zoning regulations.

2. Baking. This is another good home-based business idea. You can start by cooking at home and selling it to local people. If your neighbors like your products, your reputation will spread by word of mouth and your culinary masterpieces may start finding their way into restaurants and bakeries.

3. Child care. Babysitting your neighbors’ children in the comfort of your own home may be another possibility. You can do this for only a small investment in basic equipment and toys for the kids and in advertising your business. Often flyers posted in high traffic areas around the neighborhood are enough to get your started.

4. Computer Services. You can also have a business performing some basic computer services, even if you are just a novice computer user. If you are already a computer wizard, you can perform different advanced computer jobs such as accounting and encoding payroll records for companies. You can also perform some desktop publishing for newsletters of other businesses and organizations.

5. Nursery and Gardening. This is another good home-based business that you can work at in a legitimate way. All you have to do is clear some ground and plant a garden. You can start growing flowering plants and vegetables that you can either sell around your neighborhood or to different flower shops in your locality. There is also a market for dried flowers on the internet. In some cases, you can grow particular herbs or medicinal plants that are in demand.

6. Interior Design. If you have a passion for home decorating, then interior design could be right for you. Just have the knowledge about different designs and motifs and you can start asking your neighbors or friends if they want to re-design the interior of their homes.

* How can I tell if a business opportunity is a scam?

If you want to know if a “business opportunity” is just a scam, there are two things you need to keep in mind:

1. If a business opportunity promises you a lot of money in exchange for very little work, you should beware of it. Get-rich-quick schemes are often a sign of a scam, especially when they offer large sums of money in a short period of time.

2. If a business opportunity requires some “registration fees” or some sort of down payment for materials, it may be a scam.

* How can I discover which business opportunity is best for me?

First, consider your interests. For instance, if you are fond of children, a child care center may be a good business for you. If you often tell your friends about products you love, then maybe you should establish a specialty shop.

Second, consider your skills. If you are a computer genius, for instance, computer-related services fit you. Sometimes just a bit more training will help qualify you for a type of business where you already have some skills.

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Local Internet Marketing – Targeted Traffic The Right Way

Local Internet Marketing – Targeted Traffic The Right Way

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Most businesses have jumped on the train of internet marketing as they have discovered the value of cheap, targeted advertising compared to more traditional mediums. Not only that, but it offers many companies a much wider customer base than they could previously access.

Just think about it, as little as a decade ago if you wanted to sell something in another city or country you would have to open a point of sale locally, which was certainly not cheap. Most businesses couldn’t dream of expanding abroad due to costs, however the internet opened the doors to small businesses as well, allowing them to compete with the big fish.

However, web wide advertising is not always suited to every type of business, especially some types of offline service providers. For example, a restaurant will never be able to service more than the local area and therefore it doesn’t make sense for its website to target the whole web. This is where local internet marketing comes in.

In this case, the SEO plan is designed to target only people interested in the local area. This can be done with the use of geographically targeted keywords, maps and many more.

The advantage of focusing on local internet marketing is that costs are usually much lower than if you were to target the general public. For example, “French restaurant Houston” will not cost as much per click as “French restaurant” and will only target people interested in a French restaurant which is in Houston. On the other hand, a search for “French restaurant” will bring up a very long list of French restaurants all over the world.

Local internet marketing is an excellent option for offline, small businesses that provide local services and their type of business does not allow them to expand globally. Plumbing, landscaping and even cleaning services are all such businesses. On the other hand, web development companies or ebook publishers do not have the same limitations and in their case they should focus on global internet marketing.

One extremely useful way to take advantage of local internet marketing is with maps. The large search engines offer a map service where companies can register their offline address. This has multiple advantages but the main one is that it establishes credibility because people can see the physical location of your business. This also has a positive impact on the ranking of your website but, unfortunately, it is a technique that is often overlooked.

Local internet marketing is an excellent way to reach extremely targeted customers for a much lower cost than if you were to market to the entire world wide web. However, you need to do a little more investigation regarding which keywords your PPC campaign should target and maybe even get some professional internet marketing consulting to show you how you can design and track your campaigns.

The beauty of internet marketing is that you can see virtually in real time how effective your campaigns are and tweak them accordingly. However, you do need some professional advice until you learn the ropes and can handle it yourself.

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Cable Tv Advertising – With A Difference

Cable Tv Advertising – With A Difference


Using cable TV to advertise your business is a wise decision both economically and in regards to advertising potency, however, if any marketing strategy is to be successful it must be couple not only with a chosen medium, but with also well thought out content.
There are two points to this. First, branding isn’t just for the multinationals. Second, the approach one takes to their advertising must be done correctly; this is a mistake that many small business owners make, as intimate details of advertising usually isn’t part of their repertoire.

In regard to the branding of your company, this can be done using both your cable advertising, but also in the signage you have at your store. The idea of advertising is that when it’s all said and done you want potential customers to think of you first when your product of service is needed. Be seen! Maximize the outdoor signage your local regulations will allow and be bold. Signs are expensive and you need to not cut corners. The people in that go by your store need to imprint your company in their minds. It’s incredibly cost effective in the long run.

The other aspect of branding your company is the way that you’ll use cable advertsing. Do not…I repeat, do not let the cabble company talk you into a “broad rotator” advertising schedule. You want to get the same slot, the same day at the same hour. Again, you are trying to imprint your company in the minds of peope and you do that by repetition..

The second prong of your strategy is simple. Do not have your content sell the accolades of your company or even your product or service. What moves people is when you tell them how they will be positively affected by the experience they have with your company. So, its about them, not you.

This will take you a long way from many of the other local businesses using cable advertising. So, follow your instincts, but do so while on the path that others have forged before you.

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Search Engine Optimisation (3)

Search Engine Optimisation

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Starting a search engine optimisation business from scratch can be an extremely overwhelming and daunting task, especially if it is your first time. Establishing contacts and connections can also be extremely time consuming if you have no prior marketing and sales knowledge.
Below is a useful guide to help you get your first clients and to get your SEO / SEM business off the ground. Before I begin, please keep in mind that “word-of-mouth” is king, get the word out, talk and mention your business to whomever, whenever and wherever. Remember, the more exposure you offer your business, the more chances you will have landing that first deal.
Search engine optimisation marketing and offline selling tips:
1. Target your market and know your customers, i.e. do some background research. It helps to initially concentrate on one industry, e.g. travel websites, and know the terms, your clients, their line of work and their competition.
2. Localise yourself, concentrate on a local area. Try not to tackle too much at first, focus and concentrate on local businesses and gain their trust. Remember “you are a local” and share similarities.
3. Meet with them, form a partnership and more personal relationships.
4.
Assess your advertising options (depending on your budget), consider using the following advertising tools:
a. Local newspapers – place a catchy add.
b. T-shirts – they create great advertising on the street or wherever you go. Also, choose an eye catching slogan.
c. Business cards – choose an appealing and aesthetically pleasing design, trust me professionalism and great design go a long way.
d. Billboard and brochure advertising for those that have the financial means.
e. Taxi advertising: Taxis can be seen all over town by motorists, many of who may happen to be company executives looking to increase their online sales.
f. Radio is also not a bad way of reaching out to people, however this can be costly.
5. Join your local chamber of commerce, meet business people and discuss your SEO business. Offer them a FREE brief website analysis / proposal on their website and show them how you can increase their online traffic and sales.
6. Referrals, referrals, referrals and partnerships. Speak to web design / web development and ISP companies, form partnerships, offer them commission if they refer companies to you.
7. Last but not least: There is nothing like cold calling. Go straight to your source, bypass the marketing manager, do not collect $200, and head straight for the decision maker. Again, as in tip #5, offer a FREE SEO website analysis.
Follow these steps and you can be sure that you’ll be on your way, just stick to your guns and persevere. Deals and contracts may not rush in overnight, however you can be sure sales and new clients will come about in a short period of time. Best of luck!

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Understanding Marketing Tax Deductions

Understanding Marketing Tax Deductions

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Marketing is a necessary expense in running practically any business and the IRS acknowledges as much.
You may run advertisements on or in the Internet, radio, television, magazines, newspapers and other media to sell your products or services. You should be deducting all of the associated costs on your tax returns.

Ordinary Marketing Expenses

Marketing costs must be “ordinary and necessary” business expenses in order to be deductible. Put in layman’s terms, you marketing must be reasonably related to the promotion of your business and the expense amount must be a reasonable amount.

Deductible Marketing Expenses

Common deductible marketing expenses include the costs associated with the following items:

A. Yellow Page Advertisements,

B. Business Cards,

C. Advertisements in print media such as newspapers,

D. Telemarketing,

E. Business Cards,

F. Web site costs including creation and maintenance,

G. Costs for Advertisements on the Internet,

H. Billboards, and

I. Graphic design costs.

Goodwill Marketing For Your Business

Marketing that is intended to portray your business positively can be deducted. Such marketing creates a long-term potential for business and, thus, falls within the ordinary and normal requirements of the tax code. Examples of such marketing include:

A. Sponsoring local youth sports teams,

B. Distributing samples of your business product, and

C. Costs associated with prizes offered by your business in a contest.

As long as your marketing expenses can be reasonably related to the promotion of your business, you should be deducting said expenses from your gross revenues. If you failed to claim any such expenses on your tax returns, your probably overpaid your taxes.

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