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The process of magazine publishing

The process of magazine publishing

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The process of magazine publishing involves a diverse variety of the production and dissemination of literature and information.

Magazine publication in all of its many forms, is geared primarily on making information available to the public, regardless of how it is being presented, whether in print or electronic media.

Magazine publishing traces it roots back to the ancient days when paper was first invented and was discovered to be a good form of communication media.

From the simple ink and paper process to the trendiest and most colorful pages of today, magazine publishing has indeed taken a new turn for the better.

Commonly, the publishing process includes the stages of the development, acquisition, copyediting, graphic design, production – printing and its electronic equivalents, marketing and distribution.

However, magazine publishing is not just limited to concept and printing, but it also involves a tedious process before it even reaches the newsstands.

Editorial, commercial, informational and entertainment content are among the most commonly used content for many and most magazine publications, that involves a multi-faceted skill set that not lonely involves warm bodies, but costs money as well.

For the publication business, cost is relative- the better the talent, the pricier it gets. This is also reflective in the commercial aspect of distribution and marketing- the better the quality, the more it costs money to pay for the product.

Another factor for consideration is that book and magazine publishers spend a great deal of time and money buying and commissioning copy, which for many publishers would add more weight, quality and repute to their products.

For a small publishing company or press, it is possible to rely mainly on commissioned material, but as activity and business increases, the need for more works like subscribing to syndicated materials or outsourced printing manuscripts may overwhelm the publisher’s commissioned circle of writers.

First is the need for solicited material, which forms part of the actual concept and framework of a magazine publication.

Next and among the most common practice in acquiring material is that writers often submit a proposal, for which the majority of unsolicited submissions come from previously unpublished authors.

These unsolicited manuscripts through what is called a slush pile , where editors which sift through the material to identify manuscripts of sufficient quality or revenue potential. Established and reputable writers are oftentimes represented by a literary agent, who markets their work to publishers and negotiate contracts for their writing materials.

Upon acceptance and endorsement for publication, commissioning editors negotiate the purchase of intellectual property rights and agree on royalty rates for book publications, and copyright license or permission for magazine publications, depending on the material for publication.

This is followed by the editorial process, that takes place once the immediate commercial decisions are taken and the technical legal issues resolved, book authors may be asked to improve the quality of the work through rewriting or smaller changes, after which the editorial staff will edit the work, the process which could also apply to syndicated materials either with a single article or a series.

Magazine publishers usually adopt a house style, oftentimes a format which makes it unique for a specific publishing company, be it a writing style or a lay-out design and the editorial staff will copy edit to ensure that the work matches the style and grammatical requirements of each market.

Material editing may also involve structural changes and requests for more information.

The last in the process of magazine publishing is marketing and distribution, that releases the product to the main market, thus, giving us our adored and subscribed magazine publishing.

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So You Want To Start An Internet Business?

So You Want To Start An Internet Business?

The internet is a great place for those that want to start a business to do so with out the worries of having to rent a store front or warehouse.
For some reason many get the idea all they have to do is sign up for an associate program of some sort, submit that url to as many places as often as they can and the cash will start rolling into their pockets in no time.
Despite what many are lead to believe however, there will be investments that have to be made and their are certain steps that must be taken,for your and other’s protection.
Legal steps:
1. Check with your local agencies and find out if you need a business license. In many places,there is no charge for the inital license as your tax will be determined by your income reported.In my area, you must report every quarter stating you made X amount of dollars or even if you made none (after expenses). Many will require that you must advertise your intention to set up a business in a local newspaper under the ‘fictious business’ notification section of the ads. You do not have to incorperate in most cases.
2. Check with your tax person and find out what you may claim as deductions.
3. Check and see if you qualify for government loans for small businesses.
Internet Steps:
You will have to make up a budget at this time. Never spend more than you can afford to lose, but spend what you can afford. Any business whether on the internet or not, is a gamble. Some make it, many don’t.
Find and read as many articles as you can on every aspect of internet business, pay attention to promotional (advertising)methods. This will make or break your business very quickly. Keep your site ‘web based’, that is off your ISP (Internet Service Provider) and off your home PC.
Notify your ISP that you are starting a business and what they advise. ( Remember, if they get complaints about you,you may lose your ISP connection). Some well known ISP’s ( such as Net Zero, AOL) ,ay have special requirements and may also have the options to give you reduced advertising rates or more.
Give your new business TIME to get established. In my opinion, it will take at least two years for the average person to show enough income to show a profit after expenses, unless you have deep pockets. If you have qualified for a loan, you will be given guidelines to follow.
Find a product or service to sell. If you are not an expert in the field, take training or find a product or service you are very well versed in.
IF you do not have your own website with it’s own domain, you will not be considered as ‘serious’. The next two steps may be done in either order:
1.Secure your domain ( example: Joe’s autoparts.com).This will become your URL (Universe Resource Locator). Keep it short but to the point.
Have the domain directed to your hosting companies server set up for you. If they offer it, get one that will re-direct e-mails. Get your domain for at least two to three years ( the longer the less it will cost). You will be charged for each ‘extension’ also. (example: .com, .net ). Remember, .org is for non-profits and educational sites such as your local college or the Red Cross, etc. and .gov is, well you know, do not even try to get one of those or you will find yourself in a whole lot of trouble from the start ( unless your business is going to be one ).
2.Hosting: You have to have your domain ‘hosted’ or residing at a server somewhere. This is where all the files that make up a good website are stored. Many hosting companies will also secure a domain name of your choice,for a smaller fee. DO NOT get ‘Free’ or cheap hosting. As they say, you will get what you pay for. Get the best package that the hosting company has for commercial sites that you can afford. Many of these will come with ‘basic’ options to get you started and others that you may get as you need them. (as ‘secure server’ for credit card payments, etc). Do NOT use the ‘homepage’ your ISP may be providing you with. You will lose your ISP if they find your running a business from it.
3. Your domain will have to point to your ‘index or home’ page of your ‘web’. Your hosting company will have a ‘temp’ page for you to edit. Many also will have a simple editing program if you desire to do your own website work.
4. Site set up and page(s) design. If you don’t want to spend the time to learn to do so, then you will have to pay to have a site set up. Once again, many good hosting companies can do this for you also,at an additional charge, or you will have to contact a company that does such things and pay for it to be done.
Remember, the internet is all about information. Keep your main site page ( the one people will see when the type in your domain’s name) fairly clean of pictures, sounds and the like, unless the site is professionaly done for you. The programers know ways to make the pictures etc load on your visitor’s browser with out slowing down the ‘load time’. Many visitors will not ‘wait’ for a site to load for more than five to ten seconds.
5. Promotions
When you have your site set up, a good product or service to sell (or re-sale), you will now want to advertise it on the interenet AND in your local papers and yellow pages, etc. (You can do both from the internet itself).
You can pay for a company to do your promotions or you can do it yourself on the internet.
Find out exactly what the SEO companies (Search Engine Optimization) will do for you. It may be more cost effective to go this route the first year or so.
In spite of what you may have heard, you do not have to be ranked in the top ten,one hundred,or even the top 100,000 to get your site noticed. There are many companies making millions of dollars a year that have sites ranked past the ‘million’ mark in the rankings.
Many search engines will not list your associate ( or re-sale site page given to you) if your going that route. Instead,you will want to have a description of them and a ‘link’ to it (or them) on your site page. If you later on change associations, it will be easier to change the content of your main site page, and any related pages,than to start over. Remember the business is yours, the products may change or you may add more as you grow.
There are many ‘factors’ that effect how your site will be ranked and if you are not well versed in Search Engines, then let the pro’s do it for you or start getting yourself knowledgable. There are thing such as traffic volume, keywords,meta tags,how the title is worded etc to be taken into consideration. Some engines will visit your site before listing, some you will have to pay to get listed with, and some will require periodic checking to see if your listed or to stay listed. Some will list you right away,some may take months and some may not list you at all. Many will not tell you either way. If you ‘spam’ a search engine you may be put on their ‘do not list’ list, and as many engines share information between one another, well guess what happens?
Do not start any e-mail campaigns untill your understand how e-mail works and how to do it without getting into trouble. Here you will want to apply ‘reverse marketing’ only at the start.
The most important factor in the whole equation will be YOU. Do not let your desires outweight your common sense.
Good Luck.
Robert Nixon
To get more insight and information, check out my website and consider getting my weekly free newsletter.

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Debt Consolidation Online – 3 Things To Watch Out For

Debt Consolidation Online – 3 Things To Watch Out For

Looking for a debt consolidation service? There are hundreds of companies out there who can help you consolidate your debt into one low-interest monthly payment. However, you need to beware of scammers! Some unsavory folks will simply try to take your money by making promises of debt consolidation–and then they don’t deliver on those promises. So as you’re browsing for Debt Consolidation online, remember to watch out for these three things:

Outrageous promises

“We’ll wipe your credit clean in less than 3 days!” “We’ll get your interest rate dropped to zero percent!” These types of outrageous promises are a sure sign of a scam operation. Any legitimate debt consolidation company will make reasonable promises and claims about the services they offer. Look for companies that offer help, assistance, and guidance–NOT miracles.

Spam, telemarketing and junk mail

Be wary of any service that solicits your business, especially with cheap marketing tools like email spam, telemarketing and junk mail. (Fliers on a community bulletin board are even worse.) In general, it should be you who seeks out their business, rather than they who contact you. Television commercials are an exception, however. They are generally acceptable advertising since the company is not contacting individuals directly, but is rather targeting a broad audience.

Exorbitant fees

Don’t pay any company an up-front fee before they’ve even looked at your case! Sometimes called “client assessment fees,” some companies will charge you $50 or $100 just to review your paperwork for a few minutes–then they shuffle you out the door! Although it’s not unusual to pay a debt consolidation service an initial fee plus a monthly fee, you shouldn’t be paying exorbitant amounts. Shop around so you know the current rates for this type of service, and walk away from any company that seems to be gouging you.

Although a debt consolidation service can get your interest rates lowered and help you get a handle on your finances, it’s always smart to be wary and on the lookout for unscrupulous scammers. Before you sign on with any company, make sure you check them out with your local Better Business Bureau.

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The Biggest Employment Change of All – Becoming an Entrepreneur

The Biggest Employment Change of All – Becoming an Entrepreneur

For many of us, change can be a scary thing. When we are children, there is nothing better than meeting new friends and going to new places. But, when we become adults, change can be something that is less than appealing.
From finishing school and going on to college or university to getting married and having children, our lives are nothing but life changing moments.
Sometimes the one change that is the hardest to deal with is the change in our employment status, and one of the biggest career changes is the decision to go from being an “employee” to being your own “boss”, becoming a self-employed entrepreneur.
For those that have that overwhelming desire to be a small business owner, the entire journey to success is something that creates a sense of energy and fulfilment. The roads that are followed bring an abundance of information, continually adding to the entrepreneurial process and spirit.
Visits to local small business centers can provide a wealth of support and encouragement. There is always flyers, newsletters and experienced staff to assist you with any questions or concerns.
Another avenue that can be taken to contribute to your business’ success is becoming involved in networking groups. Most groups conduct weekly or monthly meetings, some more formal than others, which allow small business owners to share with each other their stories and experiences. It can create alliances that will benefit each business owner.
For myself, a small business owner in Southern Ontario, Canada, the road to being an entrepreneur included the participation in the SEA (Self Employment Assistance) Program sponsored by Human Resources Development Canada.
The SEA program offered, and is still offering, myself and my company a wealth of information and support. This program is available all across Canada. In Southern Ontario it is available in Brampton, Orangeville, and Toronto, as well as numerous other communities. The program consists of 10 weeks of in-class instruction which is performed by successful small business owners. The support then continues for one year with monthly networking meetings with the rest of the participants and one-on-one appointments with an instructor.
Although this program is only offered in Canada, there are similar programs offered in most other areas, whether you are in the United States or anywhere else in the world. Check your local phone book or small business magazines for more information. For myself, the decision to become self-employed was something that just felt right at the time. I had spent a number of years running my father’s lawn care company from my home. During that time, I had helped friends, family and acquaintances with everything from typing projects for them to designing their marketing material. So when the time came for my dad to retire, it just seemed natural to do what I had been doing for many years….providing word processing and desktop publishing services Then, with the increase in the use of the Internet, I learned to design websites.
So, if you are thinking of starting your own business, it is recommended that you do plenty of research. You have to see if the type of business you want to start is viable in your area. Is there a need for your product or service by the people or businesses in your community? Whether you will be looking for funding or not, you need to do a business plan. In the process of putting it together, you will have a better understanding of what you are doing and where you are going.
If you need help with certain aspects when building your business, such as promotion or putting together influential marketing material, there are many companies that specialize in taking some of the pressure off of your shoulders. Not all will be listed in the phone books yet, so you need to keep your eyes and ears open for mention of these companies.
Remember that not all small businesses are overnight successes. It takes plenty of work. Long hours with very little reward in the beginning. But, each time a new client or customer comes on board, you will feel butterflies in your stomach and a smile on your face. Use that feeling of exhilaration as your energy source and combine it with other relevant information that you acquire. Knowledge isn’t power…Action is!

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Finding Your Niche in Magazine Publishing

Finding Your Niche in Magazine Publishing


Magazine publishing is a multi-billion dollar industry.
What other industry could you find that caters to every niche of market there is? It is no wonder that careers in magazine publishing would be as prolific as the type of magazine there is. Here’s an overview of the different type of professions for anyone who considers making a career in this industry.

Editorial/Writing

For anyone who has flair for writing, a career in magazine publishing is an easy one. A good start is to work as an intern in a magazine publishing company. Though this is the least fabulous of all the positions, it will provide you training and connections in the industry. It would also be helpful if you would have a folio that it always on hand. One may also start in an entry-level position as an editorial assistant. Aside from writing, rewriting and copyediting, certain office duties may also be asked. You could then work your way up to being an associate editor, managing editor, executive editor and finally, an editor-in-chief!

Marketing

If you are meticulous, could communicate well and could convince people into an idea or a brand in ways other than writing, then you could have a spot in marketing. Through marketing, you make sure that you make your market hear what the magazine wants them to hear. You must then know how to harmonize the behavior and trends of your market with your publications. This may involve overseeing the sales, the distribution of the publication as well as what kind of articles goes into the magazine.

Production

This is the actual production of the magazine. You must be very keen with the details, the deadline and the technology that goes with it. Production is used to be associated with machineries and heavy equipment. However now, production goes beyond the tangible paper and ink. Online publishing have changed the way magazines are produced. Production now also involves a great deal of information technology skills.

Design

Other than writing, you could also channel your creativity by being involved with the design of the magazine. Magazines rely heavily on the aesthetics, not only for sales, but also as an alternative way for expression. The design of the magazine also helps it to turn into a brand. Magazines like Time have a signature red border on its cover while the National Geographic has a yellow border.

Sales

Just like any business, magazine publishing also has a concern with sales. However, there is more to it than simply being able to sell. You need to be charismatic, diplomatic and to have integrity. Building good relationships with your clients is important. Aside from people skills, you also need to develop your analytical skills in studying market reports and sales. You have to know how will your ads will be effective to your magazine and its market.

There are many career paths to choose from in the magazine publishing industry. You may have a proven ability for writing or graphic design but a university degree would be, if not mandatory, extremely helpful. Keep in mind that magazine publishing also involves corporate work and that companies do want to present a professional image to the market.

Just make sure that the degree that you’ll be having or is already pursuing is relevant to the industry. If you are still undecided of which field to choose, it is highly recommended that you take an internship in a magazine publishing company. You may not start out glamorous (think Andy Sachs in The Devil Wears Prada) but you’ll definitely learn a lot. In time, you’ll learn the tricks of the trade and you’ll be on your way to the top.

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Seven Home Based Business Ideas

Seven Home Based Business Ideas

Health Club Marketing Signs
Source: Flickr

What kind of home based business should you try to start? After all, in these days when companies all over the world are down sizing or outsourcing, even the most highly educated and well trained workers may find themselves out of a job!

Used to be that if you got a job with a major company, or a state or local government job, that you were set for life. Handsome pensions, medical care benefits for yourself and family, union protection from unethical mean or desperate management, all of this and more helped to create a sense of security for American workers.

Now the worm has turned, and many well educated and well trained people find themselves at the mercy of bean counters and buyout artists, shady politicians trying to make their bones at the expense of the workforce, why a friend of mine who worked for a catholic church (and did a good job in my opinion) was sacked just the day before the Christmas holiday! The recent contract negotiations between the New York Mayor Bloomberg and the Transit Workers Union is another perfect example of why you should consider starting a home based business to protect your income, and your family’s security.

You might say, ” What have I got to offer?”. Well everybody brings something to the table. Do you enjoy photography? Why for goodness sake, you can make some money on the side doing weddings, school events, even free lance photography for your local newspapers!

And by the way, do you know anything about Direct Tv and satellite dishes? Just that the digital signal is great and that you can get a free dvr for as litlle as $19.95 per month? Well then you can get a free affiliate account and make up to $105 for every deal you sign up. And there is no customer service or follow up required.

Ladies who like makeup? Well just sign up with Mary Kay, invite a few friends and colleagues over for a make up party, and before you know it, you can be raking in the dough! One of the wealthiest women in my home town is a Mary Kay rep. It’s the magic of residual income, and the beauty of sharing in the revenue of everyone who you recruit to join the Mary Kay network.

But what about web based businesses? Is there a way that you can have products to sell, promotional materials, and an automated customer service solution where you can watch the money roll in and not have to know a thing about web hosting, shopping carts or web design? There sure is, and they provide a free ten part course, where I learned about just such an automated affiliate income system!

It’s called firstpromotion, and it utilizes the ClickBank Marketplace to help you create a cash churning 24 hour a day residual income machine. You can customize the portal to fit your desired look, even to the point of deciding which categories or particular products you want to feature. They offer the option of having your portal served by them, or having a domain name hosted with them, or on your own web site.

Let’s go back to the example of wedding photography. Utilizing the above referenced system, you can have a web portal based on your affiliate id that will pay you you! say you are assisting a wedding photographer, taking second shot, to gain experience and get your name out. Just have a business card with a link to your customized wedding portal, a phone # and your email, which you hand out at interviews, wedding reheasals, meetings, evan at lunch with colleagues and friends.

That’s method # 1 to take your own skills and interests and turn them into income opportunities. It’s a prime example of affiliate marketing, which is probably the main method work at home business entreupners use.

The products which are offered through the above income system, are generally downloadable digital products. But you can make some decent money selling real products as an affiliate. All you have to do is join Commission Junction, BeFree (they have merged now), ShareASale or Linkshare. They are affiliate marketin networks which offer you access to hundreds even thousands of legitimate real world merchants, all of whom offer ready made promotional materials with your id embedded.

However, you do need at least one website to qualify for the above affiliate programs. You can get a free site, or you can find cheap easy web hosting just to get you off the ground! Once you have your site you can use pay perclick advertising to promote the real life products available from CJ and Linkshare, as well as serving Adsense ads on your pages, to offset, and sometimes even profit from your google Adwords campaigns!

Just what is google Adwords? Well if you haven’t heard, it is a fantastic easy and cost effective (if you are careful) method to get the word out about your product, affiliate product or any website you choose!

You write teny tiny clasifiied ads, and link to either your site, or an affiliate site that you have a relationship with, and you can watch the cash roll in on a massive passive income stream. It’s not as easy as 1-2-3, but if you have a knack for writing copy that grips, and you have identified a good converting site, why by golly, you can literally be making, 10s, hundreds, even thousands of dollars a day using google adwords.

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The Publishing Business

The Publishing Business

Top 15 SEO Blogs To Follow If You Want To Brush Up Your #SEO Knowledge - Web Design Booth https://t.co/3DSDmkvxRy https://t.co/MxFZKgmmNi
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Publishing is a fascinating business and the process that goes into the making of books and newspapers is an interesting one.
These days, with the world of digital information and the internet upon us, the scope of publishing now also includes websites, blogs and the like.

From the business perspective, publishing isn’t just printing literature or information but also the development, marketing, distribution and even promotion of the printed works. It is not as simple as it may seem.

The publishing process begins with the written work or the copy. Many aspiring and unpublished writers often submit manuscripts to publishing houses in the hopes of seeing the light of print. These end up in a slush pile which editors sift through, and the great majority of these contributions are often rejected. Usually, book and magazine publishers commission copy from known and established writers, and unsolicited works have a slim chance of getting published. The prudent thing for a writer to do to get published is to first submit a query or a proposal. It also helps if you have a literary agent who has access to major publishers.

Once a publisher accepts a work, then negotiations with the writer or his agent begin on how much to pay the writer for “intellectual property” rights and “royalty rate.”

Once commercial and legal issues are settled, the next step is the editorial stage where writers are asked to rewrite or improve their manuscripts before they get to publishing editors who do further editing on the work.

The next stage is called prepress and that’s where design and artwork (including photos) are decided. Other processes are typesetting, dust jacket composition, deciding on paper quality, binding method, casing as well as proofreading. Once done, the work can now proceed to printing. It is interesting to note that most major magazine and newspaper publishers have their own printing presses, but book publishers seldom do.

The publisher’s work doesn’t end with the publication of the book. This is followed by advertising and other marketing tasks, including distribution. There are times when the publishing process up to the printing stage is handled by a separate company or individual before selling the same to the publishing house. This is known as book packaging.

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Marketing Ideas For Small Businesses

Marketing Ideas For Small Businesses

DUSSEHRA 2017 – Paramahamsa Vishwananda
Source: Flickr


I have been running a small business for nearly ten years and have used various forms of marketing ideas to help promote my services and to attract new customers.
In this article, I write about these marketing strategies which I hope will benefit the people who read it.

When I was twenty-three, I had what I believed was a good business idea. I was going to offer a speech coaching service as I had managed to overcome a speech impediment and believed that the techniques which had helped me could help other people as well.

It is all well and good having an idea but if no one knows about the service you are offering, it is basically worthless. I had no real business experience and was unsure on how to proceed. By reading a number of books on marketing for small businesses, I managed to find some potential routes which could help me to get started.

Direct marketing

This was one of the first areas I tried. I had a small leaflet produced which explained the speech coaching service that I was offering and then with the help of some friends and family, went around my local area delivering them. This was not as successful as I hoped it would be, however I am sure that this area of marketing could work well for other types of business.

Newspapers

I then decided to speculate to accumulate. I contacted a number of the local newspapers in my area and paid for an advertisment which would appear on a weekly basis. This advert would reach quite a large number of people and even though this was quite an expensive form of marketing, it did work for me in the early days.

Open days

I wanted to expand the area that I was going to offer my services. I decided to hold an open day or presentation in various parts of the country which would help to promote my business.

This was successful as newspapers were happy to report this open day free of charge, as it was a local event which would be of interest to their readers.

Yellow pages

I advertised in the yellow pages for a number of years but their prices just seemed to increase to an unrealistic level. More and more people now have access to the internet and I believe this is where they are more likely to search for the services they require. Yellow pages or as it is now called Yell, has become more expensive when in reality probably less people are using it.

Advertising in the yellow pages did prove successful for me for a number of years however, and is certainly an area of marketing which could work for other small businesses.

Websites

I paid a company to design and build me a website around seven years ago and this has by far been the best marketing investment I have made thus far. I have worked hard to promote this site and it is now doing well in the major search engines.

Radio and television marketing

This is an area of marketing which I have not tried as yet as it is very expensive. I have heard from other sources that advertising on the radio or television can be very beneficial for certain businesses, if they can afford the initial outlay.

I am sure there are many other ways of marketing a small business and I will seek them out in the future for my own business.

The above ideas are what I have learnt about and as you may have read, I have tried some of them myself with mixed success. Every business is obviously different and it is basically a form of trial and error to find which ones will work.

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The Two Facades of Internet Marketing—Profit or Bankruptcy for your Home-Based Business

The Two Facades of Internet Marketing—Profit or Bankruptcy for your Home-Based Business

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The information superhighway—or what we commonly know as the Internet—is built as a network of reliable information resources. With the Internet used in conjunction with computer system applications, the transmission of useful information is faster, more accurate, and such information can be accessed by almost anybody who needs such information for their personal use and other purposes it may serve them.

That is the Internet before on its early years of existence. Its rapid development, along with the clever minds of webmasters and Internet geniuses, paved the way for the innovations that changed the way we live in this world. Internet is not just for pure information dissemination or transmission of useful data—it now changed the way we do business in the 21st century.

The business community nowadays is now bombarded with many opportunities of earning through the Internet. The traditional conduct of business such as getting necessary permits from the city or state government, building physical structures as the ground of business, and advertising through local newspapers and large billboards on interstate highways is now held at the helm of the Internet. You need not visit the licensing division of the city or state government, find stalls where you can offer your products or services for sale, or advertise your business through local newspapers or large billboards.

All you need is your personal computer connected to the Internet, some effective market strategies, some funds, and some self-confidence that you will succeed on conducting business over the Internet.

Internet marketing offers sudden boost on your home-based business for several reasons.

1. As previously mentioned, you do not need to secure necessary permits from city or state governments or find structures for your business. You just need to create a website for several dollars (site design template and domain name registration), and you now have an online shop where you will be able to display your products or services for sale. In fact, you have the chance of getting clients outside the area of your business operation.

2. Advertising your products or services for sale through the Internet is relatively cheaper than advertising through local newspapers and large billboards. Advertising your home-based business online can attract more potential clients compared to local advertising. Moreover, you can also earn additional revenues for your home-based Internet marketing business from advertising the products or services of other Internet-based marketers through advertising affiliate programs.

3. The Internet is not just for Internet-based marketers who have products or services to sell online. In fact, there are various home-based business opportunities over the Internet that do not require products or services to sell, such as joining an affiliate marketing program, writing articles for online marketing websites, reading and responding to paid emails, answering paid surveys, and others. There is just a wide array of earning options for you over the Internet.

Because of the huge opportunity provided by the information superhighway, millions and millions of people are now getting online to promote and conduct their home-based Internet marketing business. Moreover, there are now hundreds to thousands of stories about individuals who have already made millions of dollars online and still making hundreds to thousands of dollars within weeks.

However, just like the traditional business, there are also hundreds to thousands of stories about individuals who have lost almost everything through Internet marketing because of several reasons. First, they failed to plan their home-based business carefully. Without proper marketing strategies on what type of home-based business they want as well as how they will promote it resulted in losing the shirts of their back instead of getting a new one every now and then.

Second, they failed to understand the basics of Internet marketing. All they know is that Internet is a “pool of thousand to millions of dollars”. Despite of the opportunities given by the Internet to aspiring online marketers, their success will still depends on how they will handle their business over the Internet. You will just be as good as a “fool” if you do not understand the fundamentals of Internet marketing—it has still two faces: profit or bankruptcy.

The Internet provides a huge opportunity on earning substantial amounts of revenues for your home-based business. However, the success or failure of your Internet marketing business will still depend on how you want it to happen. The choice is yours to make.

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How to Become a Successful Independent Artist or Songwriter

How to Become a Successful Independent Artist or Songwriter

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Source: Flickr


By far the most important skill to have if you wish to become successful with anything, is ATTITUDE.
An old Chinese proverb once said, “90% of the journey towards success is over once you have stepped outside your front door. ” The reason many people fail, is because they’d rather stay in and watch the TV.

Of course, that first step outside is a philosophical one. As a musician or songwriter, you spend the vast majority of your time being creative. If you think that writing a great song, or playing an instrument well, is the hardest part of being a successful artist, you are wrong.

Despite all the skills you need to know and perfect in order to make your music shine, these pale into insignificance compared with the hard work and other skills you will need to learn in order to record, market and sell your art successfully.

Fortunately, most creative people also seem to excel at other things. The term “Jack of all trades” could quite easily apply to most musicians or artists. After all, the first thing most artists have to learn, is how to find time for their art whilst running a home AND holding down a Day Job in order to pay the bills! It is therefore not unusual to find musicians who are also Physicists, Engineers, IT Professionals or Teachers, to name but a few.

Most of these people are quite content to keep music as a hobby, at least whilst bringing up a family. However, we all get to a stage in our lives (usually once the kids have grown up and left home), where we want to cease working for a “Living”, and instead, work for our own “Satisfaction”.

There are few things in life more satisfying than being admired for something we created. If our creations also manage to influence others, then it is even more rewarding.

This “first step outside your front door” is taken when you decide to pause from the creative aspect (the ideas), and take a positive step towards learning new skills, or employing others who can do those things for you.

There has never been a better time in the history of mankind, to take those steps, either by yourself, or with others who would help you.

–Where you used to have to pay for tutoring, or buy books, in order to learn the techniques of songwriting, or playing an instrument, you can now find scores of articles on the Internet (like this one!) that will help you for free.

–Where you used to have to save up a considerable amount of money to pay studio costs and hire session musicians to make a decent demo recording, you can now find all the necessary tools, and even the musicians, on the Internet who would help you for little or no cost at all.

–Where you needed to sign a record deal in order to be able to afford a producer and a master quality studio, you can now buy your own PC and some music software, and collaborate with a producer online, who will give you the capability to make radio-ready recordings.

–Where you needed a record company with a huge advertising budget to market and sell your recordings, you can now (with some hard work), market and sell your CDs to the Whole World for next to nothing.

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The Music Industry doesn’t like the changes that the Internet has brought to the business. Digital media can be freely copied by anyone with a PC, anywhere in the World. No longer do the record companies just have to worry about the CD pirates who manufacture illegal copies to sell on the black market; they also have to now worry about every PC-literate man, woman and child, making their own copies too! This has led the music industry into a perpetual fight against filesharers (making enemies of many consumers in the process), instead of embracing the business advantages that the Internet brings to us.

The Music Industry still believes that 8-16 year-olds buy most of the records, so they are still catering primarily for that market. Recent industry figures are telling a different story, and the secret is the “Baby Boomers”.

Yes … The same people who created the above market perception in the 70’s by buying the largest proportion of records ever, whilst they were teenagers, have now grown up! The largest age group to buy CDs TODAY, at 26% of the population, are over 45. Not only that, but they still like the same kinds of music as they did then. So there is no need to change your art to fit today’s teenybopper market if you aren’t that way inclined.

Now that we know the secret, we also know that the next big thing in music, isn’t going to be another form of Hip-hop, Techno, or R’n’B; but a return to real music, such as was made during the 60’s and 70’s. However, we’ll be creating it with modern tools on a Home computer DAW (Digital Audio Workstation) system, instead of in a multimillion pound studio complex!

So, whilst the Music Industry is still hesitating by trying to shun the new digital era in favour of antiquated business models, hardware in the form of CDs, and markets that still only cover limited territories; we can now jump ahead of them onto a more level playing field, find our own markets, and sell to the Whole World with only a simple website!

Sounds easy, doesn’t it? … Well, that is the first hurdle you will face. So many musicians think it is easy, that there are millions already doing it! So to be successful you will need, like any other business, a proper business plan.

CONCLUSION

The road to being a successful independent musician, begins with ATTITUDE.

You need to find enough time in your schedule to drop the guitar & scoresheet and use your creative energies towards developing a proper BUSINESS PLAN. This means taking a step back and listening to your music through Joe Public’s ears. You need to think up a business name, logo, and short slogan that encompasses what you are, and what your music is trying to say to people.

Register your business “name” by buying a domain name that suits you as soon as possible.

Pages on free MP3 sites and Free domains do not give you a professional image. You MUST have your own site, or at least something that offers you a unique look and features of your own. If you want people to find your music unique & special, then you also need an image that is unique and special. That goes for your email address too. Genuine business people don’t use their Hotmail, AOL, or Yahoo addresses for formal communications.

Make sure all your paperwork is in order.

If you are planning on making an eventual living from your art, you will need to be registered as a business or as a self-employed sole trader. You need to make sure your tax and income are all accounted for, so you may have to buy yourself an accounting package, or learn to use Excel Spreadsheets, or employ an accountant. There is also a lot to learn about how copyright systems work and whether you feel you need to form your own publishing company, record company, or register your copyrights with an agency. Much of this will depend on the laws of your home country. Alternatively, you can sign a non-exclusive deal with a small independent label or publisher to handle all the music-related paperwork for you.

You need to either take the time to develop some basic web design skills, buy ready-made templates, or employ someone to design a site for you.

Make sure your logo and colour scheme is fluent throughout your site, your stationery, your CD artwork, and any other communications device, such as email. Make sure your site includes some way of gathering a mailing list, such as a response form or a “double opt-in” form of registration.

Plan a marketing strategy.

Marketing is all about finding the right market for your product. This may involve a certain amount of consumer research. This can be expensive, so use the Internet as much as possible to find groups of people who like similar music to yours. Try to find out other things about these people so that you can get a clearer picture of who would be interested in your music.

Plan a promotional strategy.

Gather contact lists of magazines, local newspapers, TV and radio stations. Plan an 8-week promotional strategy leading up to the release of your CD. Use any press, or airplay you get as a news item on your website. If you have some money to invest, plan a set of concert dates in local venues for dates close to any publication dates. Plan a poster or postcard campaign. Contact local charities, hospitals, schools and shops, in fact anyone who might be prepared to play your CD in a public place. If you want local record stores to stock your CD, you will also need barcodes and counter display boxes. Use the mailing list you have been gathering from your site to promote any news to your fans with a regular newsletter. Offer free tickets to gigs, or run competitions for free CDs. Use your fans as extra leverage to increase the momentum of your promotional campaigns.

Don’t under-sell yourself.

Make sure that any music you decide to give away as a promotional MP3 is different in some way to the music you are selling. E.G. It will either be an early un-mastered mix (demo), or a different mix, or a song you are never going to release for sale. Otherwise, make sure all samples you make of your records, are either short clips, or low-fi mono samples. The price you set for your releases should never be too far below that of major record company releases. Your price tells your customer what “stage” you are at in the business. Price yourself too cheap and you are more likely to lose customers because they will automatically assume you are an “amateur”.

Make yourself and your CD easily accessible to your fans.

Always answer any emails promptly. Check your emails at least once a day and reply to any new enquiries immediately. The average time expected by most people for a response by email is 12-24 hours. Do not SPAM. Make sure you only send bulk emails to people who have opted into your mailing list, and if anyone wants to opt out, make sure you delete them straight away (not several weeks and 10 disgruntled emails later!). To contact businesses, you will need to write individually and personally to each of them. Always use a business “signature” with your artistic or business name, slogan, web site address, and possibly your telephone number, on every email you send. If you have released a CD, make sure you add the link to that too! If you have had your CDs duplicated professionally and are barcoded, you can also expand from selling them in internet stores such as iTunes, Amazon, and CDbaby, to high street stores. You must also sell them from your own site or at least provide links to the stores where they are available.

Never stop “Networking”

Carry your business cards with you at all times. At every conversational opportunity, if someone happens to mention music, or gigs, make sure you advertise yourself as an independent artist. If you have a modern mobile phone or MP3 player, make sure your latest CD is on it! You never know who you’ll bump into in the supermarket. The first thing someone will ask when you mention you are a recording artist is “What kind of music do you play?” If you have your MP3 player with you, you won’t even have to answer! (This is always a difficult question for an artist). You can just play it to them! Also make sure you frequent all the music-related newsgroups, forums, bulletin boards, MP3 sites, chat rooms etc. at every opportunity.

Finally, my “Promotional Tip of the Week”

Familiarise yourself with all the P2P filesharing systems that the music business hates so much. You can use them to your advantage. Make ads or lo-fi samples of your music or CD and label them like this…

John_Mckeon_Friends_SoundsLike_Simon_&_Garfunkel.mp3

Make copies labelled with every well-known artist you think you sound like, and keep all the files in your shared folder. Then, whenever you are logged onto the service and someone searches for music by these well-known artists, your music will be on their list of results!

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A Quick Guide To Get You Started With Mobile Marketing

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Are you looking for a new way to reach potential customers from their cell phones? Are you wondering how the popularity of mobile devices changes marketing? Keep on reading! This article will provide you some essential tips on marketing to people on mobile devices. It’s information that any modern marketer should know.

Design your site and messages with mobile marketing in mind. Loading speeds will likely be much slower than on a computer, and the screen is much, much smaller. Design your website with these considerations in mind, and also consider a dedicated site for mobile use. This consideration will make people more likely to buy from you, since they can view and use your site comfortably.

Mobile marketing is a different kind of marketing because it is not a strategy, it is an objective. You cannot force people into this kind of marketing so your goal should be on the end result, the objective to get more customers involved and support your business as opposed to trying to force it on them

When undertaking a mobile marketing campaign keep in mind that most people look for businesses in their area. Include keywords in your campaign that let’s a potential customer know your local business location and then target the largest audience possible.

For all of your product sales and information, you want to set up a link for a mobile-specific landing page. All phones need to be able to use a mobile friendly page, and you want that link to be very easy to find so that your customers can bookmark them directly on their phones and visit often.

Do your research. Understanding how mobile marketing works is the most important step to take before you get into it. Search for other marketing campaigns, and see which ones worked out well, and which did not. Having this information to back you up can put you on the successful track to marketing well.

Getting a webcam and setting up a Skype account to have a face-to-face with your customers is a great way to handle mobile marketing if this fits your business. Not every person out there wants to be that personable in business, but if you have affiliates working for you or some seriously loyal customers, this is a good move to stay in contact with them, in a personal way.

Convince people to opt-in to your mobile marketing efforts by offering coupons, discounts, and promotions. People won’t want to miss out on discounted prices, so they will be willing to give you their cell phone numbers. Remember not to abuse this act of goodwill; overdeliver on your promises to provide value.

It’s important to take advantage of the opportunities that mobile marketing provides. Most people have their cell phones on them at all times, which means the window of time in which you can reach your audience is greatly increased. Look to the tips in this article as you work to develop new strategies for marketing. They’ll help you think with mobile devices in mind.

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Is Your Storefront Business Missing Out On Your Easiest Customers? Fix The Problem Quickly And Easily:

Is Your Storefront Business Missing Out On Your Easiest Customers? Fix The Problem Quickly And Easily:

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You run a store front business. You’re always on the lookout for simple and immediate ways to get more potential customers though your door – because more walk-ins gives you the best chance of more sales.

If you’re advertising in the local paper, you’re doing business the hard way – and you’re probably spending $20-50 for each new customer. And most other forms of advertising are a serious and slow investment.

Store front businesses should first be targetting those walking or driving by their store – and in many cases this is literally thousands of people every day.

These people are a store front business’ best chance for a quick rise in sales, because they’ve already made it to within a few paces of the door – and all you have to do is reach out and bring them just a few more steps.

Yet most shops do little more than put their business name above their door in the futile hope that this will attract customers. And, sadly, even displaying your goods in the front window does little to really motivate potential customers.

But a bright, attention grabbing banner across the front of your store can create huge interest – and draw in your best sales prospects.

For far less than 100 dollars.

And so a new website aims to make it quicker, cheaper and easier than ever before to woo these ‘easiest all all’ customers through the door of the astute managers’ store front business.

www.custom-outdoor-banners.com has a simple 5-page guide to how you should design your outdoor banner to attract new customers – with links to websites on which to design your banner online, then order by credit card and have it shipped to your door.

The free, 5 page guide covers the basics of choosing your colours, writing your message, and putting it all together in an outdoor banner that really brings people in.

It’s the guide to boosting business that every store front owner should read, and it may be the cheapest and most effective advertising that you’ll do this year.

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How To Use Internet Marketing Principles To Launch Your Business

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Internet marketing your business online can seem like a difficult task, but there are a few key ways to do it without too much effort while getting excellent results. In today’s markets, having an online presence is critical to the success of your business, and a key to that success is using these tips to market successfully.

Use emotive language and devices in your marketing material. By using emotive words in your online adverts, such as security, freedom, happiness, relief, satisfaction, despair, etc., you can psychologically manipulate people into buying your product or service and greatly increase your conversion rates. Similes, metaphors and personification can also be included for the same effect.

Partner up to gain readership. Having other well established blogs link to yours is a simple way to get more consumers to see you. These readers are already part of the blogging world, and if you have content they are interested in, expect them to stick around. Partnering with other blogs offers other advantages as well, such as sharing in mutual profits.

If there are companies you admire or would even like to emulate the practices of, offer them free advertising space on your company website. Customers who are traveling between links may link their trust in another company with yours, breaking the ice quickly and easily. Selling advertising space may also yield the same results by painting your advertising space as desirable.

Spend some time becoming an authority on your industry. Write a blog, visit other related blogs and leave comments, answer questions on helps websites and find forums that you can join and participate in. Any time you can put your name, your company’s name and your expertise out there, it will enhance your reputation on the web as an expert in your field.

Marketing your site isn’t just about drawing business to the site. You should make it easy for customers to contact you through the site. Look at your site and see how easy it is to find your email, phone number or contact forms. If your customer has to look too long for these they may move on.

Although you’ve probably read countless tips about title tags and how they relate to Internet marketing, you should also know that these tags will need to be refreshed from time to time. The words and phrases people search change like the weather, so always remember to refresh your title tags every so often.

Build your marketing and email list by asking customers for their email address when they visit your website. You can do this by offering free products when they sign up to receive promotional emails from your business. You can offer something as simple as a pen, coffee mug or t-shirt.

Using these tips in your internet marketing will help your business grow and create a positive online presence. Internet marketing expands your business out of the local realm and into a world wide customer base that needs to be tapped properly for increased profits and future success.

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Growing Your Online Business By Marketing Offline

Growing Your Online Business By Marketing Offline

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Your local neighborhood is filled with people ready to hire you, or refer you to someone who is. It is a mistake to ignore the possible customers that are right in your own backyard.

The Internet has opened the doors for entrepreneurs to start their own business. No longer does someone need to have a big investment in order to “set up shop,” Anyone can put a website up and open their business for a nominal fee. Sometimes, even for FREE.

The benefits that come with a web-based business are incredible. The doors are now open for many people who have disabilities and are unable to work, mothers who stay home with children, and even children themselves to start their own business. With the Internet, they reach a global market in ways that in the past; only top companies could reach.

People who do business on Internet feel most comfortable marketing their business online. Don’t make this mistake. You may be missing lots of local clients. Someone in your neighborhood is looking for the type of product or service you offer. If they don’t know you exist, they can’t hire you. Here are some tips for marketing locally:

Networking can be a very scary prospect, but it can be very profitable. You can start by joining local groups and getting to know the members. This doesn’t have to be a formal networking group. You can join a church group, a booster group for your child’s school, or even a group centered on your favorite hobby. The more people you meet, the more likely it is that you will find someone who needs your product or service.

Another “brave” way to market locally is through speaking engagements. Many groups that have meetings are always looking for someone to come in as a speaker. If you design websites, you can give a speech on designing an uncomplicated, but eye-catching website. Contact local networking groups, your Chamber of Commerce, local churches, and local schools in order to find out about speaking in front of the various groups.

You can also market by sending press releases to local media, hanging up flyers around town, distributing promotional materials to local businesses such as coffee cups, magnets or calendars as well as paying for ad space in your local paper.

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How Do I Make Money Working From Home? Let Me Count the Ways . . . . .

How Do I Make Money Working From Home? Let Me Count the Ways . . . . .

RT @local_citation: Local SERP checker  https://t.co/FkpUdQHsFs #rankchecker #searchrankchecker #localrankchecker https://t.co/QvpNlxbWkj
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Here in the USA, at least, it seems to be increasingly popular to find some way to earn a living from the comfort of your own home. People – especially moms – are looking for ways to stay home with their kids and yet contribute to the family income. They prowl the internet at night or on their lunch breaks, looking for just the right opportunity that fits their interests and family. Let me suggest their search may be too narrow.
More often than not, they are looking at and for some variation of internet marketing. But they don’t have a clue how to market, the search engines offer literally millions of choices, and scams and rip-off artists are more common than sand fleas on the beach. There are a lot of other ways to earn an income from home. Lets explore a few, and combine them with some internet activity. The synergy just might surprise you!
The first and most obvious choice would be to open your home to day-care. After all, you are there with your own kids, so you might as well add a few, right? (Stop that laughing! ) Depending on your constitution, family size and make-up, home and yard size, etc., this could be just the thing for you. To run it like a business involves a whole lot more than feeding the kids and keeping them from playing in the street, but it works for many and it may work for you. If you have older kids, involve them in the care of the younger ones as well as some of the business aspects. Think of it as on-the-job training in home and business management. It is invaluable training they cannot get elsewhere.
If you like to cook, you might look into something involving cooking or baking. There are candy-making businesses, catering businesses, cake decorating businesses, etc. Some people supply home-baked goodies to local convenience stores, truck stops, sandwich shops and places like that. Of course they have to go through the permit process, but that is normal for starting up a business. Some people create and bake treats for dogs and cats and sell them to pet stores. These are also businesses that can involve your older children. They can help with preparation and clean-up. Teenagers can also learn bookkeeping and once they get their drivers license can make deliveries if necessary.
There are countless products that can be marketed through home parties. It’s not just for Avon and Tupperware anymore. Home furnishings and decorations, candles, rubber stamps, jewelry, children’s toys and clothing, and who knows what I haven’t of are all options. This is popular with moms who are home all day with kids and feel the need to get out and have a conversation with another adult. They schedule evening parties in other people’s homes. Their husbands are home with the kids, and they are able to socialize and make money at the same time. For many moms this is just ideal.
Some people are natural-born “cleanies.” They have figured out that other people do not like to clean houses and offices and are not much good at it either. So they come to the rescue – for a price. Cleaning services do involve leaving your home, which is what some people don’t want to do, but if you have your own business, you are the boss and to some extent can set your own hours. One parent can work day hours and one parent can work night hours. If you have teenagers, again you can involve them in the business, both in labor and paperwork.
Some people are naturally organized and can sell their skill to those who are “challenged.” You would again have to leave your home, but you can set appointments for while your kids are in school and not make appointments on days when they have after-school activities that you quit work so you could attend. This too can be a great business for the right person to run from their home.
You could also turn your home into your business by converting part of it to a bed-and-breakfast. This would require permits and a check with zoning laws and all that. To succeed, you would also have to have the gift of hospitality as well as many of the skills necessary for the other businesses mentioned above. But if you like meeting new people and would enjoy opening up your home – for a price – then maybe you should look into it.
There are many, many other options including telecommuting, letter writing, teaching sign language to moms and babies, proof-reading, website and graphics design, greeting card design and verse writing, and on and on and on!
Now what about that internet part? Many businesses – even small local ones – find they do better if they have a website. Websites can be put up and hosted for surprisingly little money. Some internet companies offer products that can be sold to customers you acquired through some of the above-mentioned businesses. For instance, if you use a particular “green” cleaning product, maybe your daycare parents or the people who work in the offices you clean would be interested. Market your business on your website and market your website to your customers. Print and offer coupons. Put your website on the traffic exchanges. There are even ones where you can earn while you surf! Talk about easy money – and you are earning exposure for your site, too!

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Unlock Your Business’s Potential With These Tips For Internet Marketing (2)

Unlock Your Business’s Potential With These Tips For Internet Marketing


Internet marketing can employ a lot of different techniques depending upon whom you ask or talk to about it.
We all know that it is used to better promote your business, but that doesn’t mean that you can totally rely on it. Take some time to work on your site and then refine your marketing plan using the tips below.

Don’t forget the upsell on your ordering pages. By the time a customer has clicked to order, you have already done most of the work to convince them that they should purchase your product. They are much more likely to add on a great deal than they would be if it was offered separately. Make sure the items that you offer on the upsell are related to your main product or it will be easily dismissed by your customer.

As a start-up Internet marketer, you aren’t a large company yet, but your business doesn’t know that. Now, you should never lie about your experience or overall profile, but you also need to present yourself as if you’re the foremost authority in the particular market. Customers don’t want to buy from know-nothings.

Try to avoid legal jargon at all costs on your website. This can serve to confuse the customers who visit your site and can turn their business away, reducing the profit that you make. Write clear and understandable text, if you are looking to attract visitors and upgrade your client base.

Local business directories can be an excellent addition to your internet marketing strategy. Many of them are free, and they allow you to list your website for others to see. Not only can this increase traffic on your page, but it can also increase the number of customers that you have.

Consider the use of articles for your internet marketing efforts. If you do not write yourself you can easily outsource the job. Adding articles to your website is one of the best ways to get customers to your website through the search engines. Search engine traffic will pay off big for your business.

If you want to get more advertising for your site you can offer visitors a discount for items you are selling in exchange for them placing links to your site on their page. That way they will be motivated enough by the discounts and get you free advertising and you will get more traffic.

Design your website for real people. Make it interesting to look at, educational to read, and easy to navigate. Doing so will bring more visitors to your site, and keep them there longer. Always remember that usability and design go hand-in-hand. To best market your product, consider and incorporate both when designing your page.

It’s true that your website should promote yourself by design. That said, you can still take it further by using internet marketing. You can always refine your marketing plan to get more traffic and sales. Hopefully, these tips gave you advice on how to create a better internet marketing plan.

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Email Marketing Lists- What You Should Know

Email Marketing Lists- What You Should Know

Many companies the world over are in search of ways to build their email marketing lists. Established companies make attempts to obtain the email addresses of existing customers and new companies are struggling to compile an original email list. Let’s explore the things you should know when it comes to building your email marketing list.

Try networking with local businesses. Attend meetings in your local area (i.e. seminars, and city commerce luncheons) to exchange cards and information with other professionals. Exchange business cards and be sure to follow up – via email of course. However, you should make sure that the people in this network are interested in what you have to offer and the possibility of sharing contacts with you. It’s poor form to contact businesses that wanted nothing to do with you.

Try attending trade shows. Set up a booth or organize a presentation, or simply ‘attend’ a show and use it as a networking opportunity. Obtain general contact information and offer promotions and ‘free’ gifts. The people who fill out your information form have automatically ‘opted in’ to your marketing strategy.

Organize and attend informational seminars geared to both consumers and business contacts alike. Use registration information and other networking techniques to obtain contacts for your email marketing lists.

Retail storefronts are a great place to expand your email marketing lists. You can design a drawing or a contest that requires registration. You’ve probably engaged in this marketing technique before without even knowing it (i.e. registering to win a new car while shopping at the mall). Any storefront opportunities are well-received and are a great way to add to your email marketing lists of contacts.

Get involved in local events. Many people are addicted to openings, parties, musical concerts, and any other event that draws people together. You might even consider sponsoring one of these events yourself or joining with other likeminded business people; to sponsor the event. Doing so can afford you the opportunity to increase your Internet mail address listings and help you get your name out there.

Direct mail marketing techniques, such as sending out postcards, is a great way to grow your email contact lists. You can mass issue postcards with your company name and website and collect contacts as they visit the site or make inquiries. Offering some type of incentive will earn you the best response.

Consider telemarketing. This process can be time consuming but well the efforts if done properly. You can use phone calls to touch base with prior customers and it is a great way to rekindle old business and perhaps make new contacts. Just don’t allow your telemarketing staff to call during lunch and dinntertime hours.

Email marketing is just like any other form of marketing and is designed primarily to open the lines of communication and to make contact with people. You should do your best to translate your everyday interactions with people into business growing leads and contacts. To deploy a successful email marketing lists campaig, you must cultivate your people skills and always adhere to the Golder Rule; treat your customers as you would expect to be treated in a given situation and your business will go far.

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Driving Business Through The Power Of Mobile Marketing


One of the worst and most common mistakes that can be made when it comes to mobile marketing is the lack of respect for individuals privacy.
This can be extremely intrusive when dealing with personal mobile devices. For more great tips on what to do and not to do with this type of marketing, read on.

To make sure your needs as an advertiser are met, take the time to find a mobile marketing company that’s a good fit for you. Many companies specialize in marketing certain types of products or in certain aspects of mobile marketing, and may not excel at what you need them for.

Focus on relevance and timeliness when planning your mobile marketing campaign. Messages received in this format should be brief bursts of information that can be immediately applied. For example, rather than messaging about a sale scheduled weeks in advance, send a reminder shortly before opening hours or provide information not previously available like a change in speaker.

If you really want to convert sales with mobile marketing, work hard to make visiting your site a pleasurable experience for people. Because most mobile users are on-the-go users, they’re more inclined to quickly browse through multiple sites than PC users are. Give them a reason to stick around.

Do not send unreasonable amounts of text messages to personal phones. Mobiles are very personal and many people do not appreciate being overwhelmed with marketing messages. Try to limit the number of messages to as few as possible so as to maintain a high level of satisfaction with your customer.

Understand the regulations for mobile marketing. Mobile marketing campaigns are heavily regulated, just like anything that has to do with mobile phones. Look up your local and federal guidelines, and make sure you stay well within them. If you do not, you can face penalties that range anywhere from fines to jail time.

Make sure that your emails are mobile device friendly. An increasing number of customers are reading emails only on their mobile devices. If your emails are not mobile friendly, they might never be seen by a significant portion of your clients. This means that valuable advertising dollars are wasted, and your campaign will not be successful.

You should keep in mind that mobile marketing is usually more efficient with existing customers. It is hard to get someone who has never bought your products to open a message from you on their mobile phones. Concentrate your efforts on your existing customers and find another way to get new customers.

You cannot have a network marketing business without a cell phone. Your downline and potential sign-ups need to feel you are available during regular business hours, and a cell phone will give you the flexibility of being able to go out and meet people without missing a single call. A smartphone will also allow you to pick up email on the go.

To wrap it up, you want to make sure that not only you are getting your message out to the right audience but also doing it in a way that shows respect to your customers. Hopefully this article provided plenty of information to help you with your mobile marketing plan.

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All About Graphic Design Companies

All About Graphic Design Companies


Just as there are different areas of the graphic design industry, different graphic design companies deal with different types of graphic design.
The type of graphic design that graphic design companies do depends on the type of clients that the graphic design companies take and the audience for the graphic design projects that the graphic design companies take.

Digital design graphic design companies use computers to design images, or graphics, and manipulate them to create graphic design print images that are then used in advertising, marketing, magazines, newspapers, and other media. Typically, it is digital design graphic design companies that students have in mind when pursuing an education in graphic design.

Multi media design graphic design companies create graphic design in various forms of media for the internet and computer software. Multi media graphic design companies often design websites and other computer related informational media using graphics, digital film, digital photography, and type, manipulated into eye catching and visually explanatory information sources. These graphic design companies and the jobs they offer are also some of the most sought after opportunities by graduating graphic design students.

Type design graphic design companies manipulate type setting into new, creative, and innovative designs that catch the eye and grab the attention of readers. These companies typically produce type design for magazines, websites, newspapers, and other print media and advertising.

Film title design graphic design companies design film titles and the ways that they appear on the screen in movies. The appearance and transitions of film titles and opening credits often set the mood and emotional setting for the film. Little thought is given to this area of graphic design companies, but it is a very popular and necessary industry.

Many people do not realize that television uses graphic design companies to create openings to television shows, certain television advertisements, and other television media. Somewhat like film title design, television graphic design companies create type and graphics whose design sets the mood for television shows or catches the eye for television promotions.

Exhibit graphic design companies design graphics and manipulate images for posters, movie posters, sales posters, art openings, and other large print media. Signage graphic design companies create similar graphic designs for stores, company vehicles, and other business related signs. Package graphic design companies create the graphic and type designs for products, and are important to the marketing mix that is involved in selling products and services.

As you can see, there are many types of graphic design companies, and many areas of graphic design to choose from. Before beginning education or a career in graphic design, you should research the areas of graphic design and local graphic design companies to determine what classes you should take and what skills you need to develop. Often, the best way to determine these aspects of graphic design is to visit local graphic design companies or their websites. You can also get information from your local college or university, your local department of labor, your local chamber of commerce, your local better business bureau, or your high school guidance counselor.

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Website Not Producing Paying Customers? Common Mistakes Found in Business Websites.

Website Not Producing Paying Customers? Common Mistakes Found in Business Websites.

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Today, a business website is not only a tool, it is a marketing essential. With many more customers starting their search for good local businesses online, you may be cheating yourself if you do no have a website, or if you have common detourants within your current website. In fact, some reports show that up to 75% of first time customers looking for a new business will indeed begin their search online first.

“But I have a website.”

You may have a website, but is it drawing in the amount of business that you want? If you are getting visitors to your website, but they are just simply not converting to paying customers, then your website may actually be detouring customers away, rather then grabbing them in. Websites made on “do-it yourself” editors, Websites that were made during the “website boom,” among others may have some common errors that drive your customers away.

Here are a few common mistakes found in none-productive websites:

1) Slow loading- One of the common mistakes website owners make us actually adding too much to their website. The more heavy graphic images and content that the customer has to download, the longer it will take for your website to load. If it takes too long, chances are the visitor will hit back without even seeing your website. We understand that you may have a lot to say or show about your business, but the proper way to do this is to split it all up into a few pages instead of one.

2) Outdated information- If your website was made several years ago, and you have not updated the content since, then chances are you will not get the most out of your websites. Your business changes over the years, so your website should change with it. Because, after all, would you hire a business if the only information you can find was post dated 2 or 3 years?

3) Unprofessional websites- This mistake is largely found in websites created during the “website boom” which took place around the start of the 21st century. Then, it was not uncommon to see websites with simple layouts, pictures that simply did not match the business, animated characters, etc. Plus, most of the technology we have today just simply was not available then. This is just not accepted anymore. If you open your website, and there are blinking or moving graphics that do not relate to our website (ex: an animated running dog breaks up your paragraphs, or a “new” sign blinks a few different colors) then chances are your customers are turning away.

4) No content- A website needs to tell as much as possible about your business. If your website only contains a few sentences, and then a “contact me for more information” link, then you will lose customers. The reason customers start their search online is so that they can find out as much information as possible, without having to go through the trouble of contacting businesses and asking.

5) No contact information- You would think providing your contact information would be a no-brainer. You would be surprised at how many companies accidentally leave this out. On the other hand, some only leave their address, which requires the customer to find the business in person in order to inquiry about their services or products. Make sure to leave either an email address or a phone number along with your address.

6) Javascripts- Javascript was a popular language during the website boom. Javascript is the language that controls things such as pop-ups ads, pop-ups messages, scrolling toolbars, etc. When used correctly, javascript can add beneficial dynamic content to your site. However, when used wrong, it may make your site look unprofessional, load slow, or may cause errors that do not allow your website to load at all.

If your website has any of the common mistakes found above, then I assure you that you will benefit from a website redesign. The good news is: redesigns are usually a lot less painful, and less costly then the initial design was. A good design company can take your current website, and make it stunning in a very short period of time.

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Home Based Business Faq: Answers To Basic Questions About Home Based Business

Home Based Business Faq: Answers To Basic Questions About Home Based Business


* What are some legitimate types of home-based businesses?

Due to the number of scams that circulate on the internet, it is not wise to trust others easily, especially if they are offering an income that seems too good to be true when you are just starting a home-based business.

The following are some of the legitimate home-based businesses you can consider starting:

1. Buying and selling antiques. This has proven to be a good home-based business. All you need to do is choose a particular space in your house where you will store your antiques. You can use your stock room or your garage—and you have now your own office! If your house is large and you already have some antique furniture, you might consider converting it into a showroom for your acquisitions. Just be sure that you satisfy local zoning regulations.

2. Baking. This is another good home-based business idea. You can start by cooking at home and selling it to local people. If your neighbors like your products, your reputation will spread by word of mouth and your culinary masterpieces may start finding their way into restaurants and bakeries.

3. Child care. Babysitting your neighbors’ children in the comfort of your own home may be another possibility. You can do this for only a small investment in basic equipment and toys for the kids and in advertising your business. Often flyers posted in high traffic areas around the neighborhood are enough to get your started.

4. Computer Services. You can also have a business performing some basic computer services, even if you are just a novice computer user. If you are already a computer wizard, you can perform different advanced computer jobs such as accounting and encoding payroll records for companies. You can also perform some desktop publishing for newsletters of other businesses and organizations.

5. Nursery and Gardening. This is another good home-based business that you can work at in a legitimate way. All you have to do is clear some ground and plant a garden. You can start growing flowering plants and vegetables that you can either sell around your neighborhood or to different flower shops in your locality. There is also a market for dried flowers on the internet. In some cases, you can grow particular herbs or medicinal plants that are in demand.

6. Interior Design. If you have a passion for home decorating, then interior design could be right for you. Just have the knowledge about different designs and motifs and you can start asking your neighbors or friends if they want to re-design the interior of their homes.

* How can I tell if a business opportunity is a scam?

If you want to know if a “business opportunity” is just a scam, there are two things you need to keep in mind:

1. If a business opportunity promises you a lot of money in exchange for very little work, you should beware of it. Get-rich-quick schemes are often a sign of a scam, especially when they offer large sums of money in a short period of time.

2. If a business opportunity requires some “registration fees” or some sort of down payment for materials, it may be a scam.

* How can I discover which business opportunity is best for me?

First, consider your interests. For instance, if you are fond of children, a child care center may be a good business for you. If you often tell your friends about products you love, then maybe you should establish a specialty shop.

Second, consider your skills. If you are a computer genius, for instance, computer-related services fit you. Sometimes just a bit more training will help qualify you for a type of business where you already have some skills.

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Local Internet Marketing – Targeted Traffic The Right Way

Local Internet Marketing – Targeted Traffic The Right Way

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Most businesses have jumped on the train of internet marketing as they have discovered the value of cheap, targeted advertising compared to more traditional mediums. Not only that, but it offers many companies a much wider customer base than they could previously access.

Just think about it, as little as a decade ago if you wanted to sell something in another city or country you would have to open a point of sale locally, which was certainly not cheap. Most businesses couldn’t dream of expanding abroad due to costs, however the internet opened the doors to small businesses as well, allowing them to compete with the big fish.

However, web wide advertising is not always suited to every type of business, especially some types of offline service providers. For example, a restaurant will never be able to service more than the local area and therefore it doesn’t make sense for its website to target the whole web. This is where local internet marketing comes in.

In this case, the SEO plan is designed to target only people interested in the local area. This can be done with the use of geographically targeted keywords, maps and many more.

The advantage of focusing on local internet marketing is that costs are usually much lower than if you were to target the general public. For example, “French restaurant Houston” will not cost as much per click as “French restaurant” and will only target people interested in a French restaurant which is in Houston. On the other hand, a search for “French restaurant” will bring up a very long list of French restaurants all over the world.

Local internet marketing is an excellent option for offline, small businesses that provide local services and their type of business does not allow them to expand globally. Plumbing, landscaping and even cleaning services are all such businesses. On the other hand, web development companies or ebook publishers do not have the same limitations and in their case they should focus on global internet marketing.

One extremely useful way to take advantage of local internet marketing is with maps. The large search engines offer a map service where companies can register their offline address. This has multiple advantages but the main one is that it establishes credibility because people can see the physical location of your business. This also has a positive impact on the ranking of your website but, unfortunately, it is a technique that is often overlooked.

Local internet marketing is an excellent way to reach extremely targeted customers for a much lower cost than if you were to market to the entire world wide web. However, you need to do a little more investigation regarding which keywords your PPC campaign should target and maybe even get some professional internet marketing consulting to show you how you can design and track your campaigns.

The beauty of internet marketing is that you can see virtually in real time how effective your campaigns are and tweak them accordingly. However, you do need some professional advice until you learn the ropes and can handle it yourself.

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Cable Tv Advertising – With A Difference

Cable Tv Advertising – With A Difference


Using cable TV to advertise your business is a wise decision both economically and in regards to advertising potency, however, if any marketing strategy is to be successful it must be couple not only with a chosen medium, but with also well thought out content.
There are two points to this. First, branding isn’t just for the multinationals. Second, the approach one takes to their advertising must be done correctly; this is a mistake that many small business owners make, as intimate details of advertising usually isn’t part of their repertoire.

In regard to the branding of your company, this can be done using both your cable advertising, but also in the signage you have at your store. The idea of advertising is that when it’s all said and done you want potential customers to think of you first when your product of service is needed. Be seen! Maximize the outdoor signage your local regulations will allow and be bold. Signs are expensive and you need to not cut corners. The people in that go by your store need to imprint your company in their minds. It’s incredibly cost effective in the long run.

The other aspect of branding your company is the way that you’ll use cable advertsing. Do not…I repeat, do not let the cabble company talk you into a “broad rotator” advertising schedule. You want to get the same slot, the same day at the same hour. Again, you are trying to imprint your company in the minds of peope and you do that by repetition..

The second prong of your strategy is simple. Do not have your content sell the accolades of your company or even your product or service. What moves people is when you tell them how they will be positively affected by the experience they have with your company. So, its about them, not you.

This will take you a long way from many of the other local businesses using cable advertising. So, follow your instincts, but do so while on the path that others have forged before you.

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Search Engine Optimisation (3)

Search Engine Optimisation

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Starting a search engine optimisation business from scratch can be an extremely overwhelming and daunting task, especially if it is your first time. Establishing contacts and connections can also be extremely time consuming if you have no prior marketing and sales knowledge.
Below is a useful guide to help you get your first clients and to get your SEO / SEM business off the ground. Before I begin, please keep in mind that “word-of-mouth” is king, get the word out, talk and mention your business to whomever, whenever and wherever. Remember, the more exposure you offer your business, the more chances you will have landing that first deal.
Search engine optimisation marketing and offline selling tips:
1. Target your market and know your customers, i.e. do some background research. It helps to initially concentrate on one industry, e.g. travel websites, and know the terms, your clients, their line of work and their competition.
2. Localise yourself, concentrate on a local area. Try not to tackle too much at first, focus and concentrate on local businesses and gain their trust. Remember “you are a local” and share similarities.
3. Meet with them, form a partnership and more personal relationships.
4.
Assess your advertising options (depending on your budget), consider using the following advertising tools:
a. Local newspapers – place a catchy add.
b. T-shirts – they create great advertising on the street or wherever you go. Also, choose an eye catching slogan.
c. Business cards – choose an appealing and aesthetically pleasing design, trust me professionalism and great design go a long way.
d. Billboard and brochure advertising for those that have the financial means.
e. Taxi advertising: Taxis can be seen all over town by motorists, many of who may happen to be company executives looking to increase their online sales.
f. Radio is also not a bad way of reaching out to people, however this can be costly.
5. Join your local chamber of commerce, meet business people and discuss your SEO business. Offer them a FREE brief website analysis / proposal on their website and show them how you can increase their online traffic and sales.
6. Referrals, referrals, referrals and partnerships. Speak to web design / web development and ISP companies, form partnerships, offer them commission if they refer companies to you.
7. Last but not least: There is nothing like cold calling. Go straight to your source, bypass the marketing manager, do not collect $200, and head straight for the decision maker. Again, as in tip #5, offer a FREE SEO website analysis.
Follow these steps and you can be sure that you’ll be on your way, just stick to your guns and persevere. Deals and contracts may not rush in overnight, however you can be sure sales and new clients will come about in a short period of time. Best of luck!

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Understanding Marketing Tax Deductions

Understanding Marketing Tax Deductions

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Marketing is a necessary expense in running practically any business and the IRS acknowledges as much.
You may run advertisements on or in the Internet, radio, television, magazines, newspapers and other media to sell your products or services. You should be deducting all of the associated costs on your tax returns.

Ordinary Marketing Expenses

Marketing costs must be “ordinary and necessary” business expenses in order to be deductible. Put in layman’s terms, you marketing must be reasonably related to the promotion of your business and the expense amount must be a reasonable amount.

Deductible Marketing Expenses

Common deductible marketing expenses include the costs associated with the following items:

A. Yellow Page Advertisements,

B. Business Cards,

C. Advertisements in print media such as newspapers,

D. Telemarketing,

E. Business Cards,

F. Web site costs including creation and maintenance,

G. Costs for Advertisements on the Internet,

H. Billboards, and

I. Graphic design costs.

Goodwill Marketing For Your Business

Marketing that is intended to portray your business positively can be deducted. Such marketing creates a long-term potential for business and, thus, falls within the ordinary and normal requirements of the tax code. Examples of such marketing include:

A. Sponsoring local youth sports teams,

B. Distributing samples of your business product, and

C. Costs associated with prizes offered by your business in a contest.

As long as your marketing expenses can be reasonably related to the promotion of your business, you should be deducting said expenses from your gross revenues. If you failed to claim any such expenses on your tax returns, your probably overpaid your taxes.

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Market Your Business On The Internet With These Tips

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There are many niches in marketing, and internet marketing is one of the most fun to get into. You don’t really need any education, and you’re free to start and run your own company from home. Here are some ideas from entrepreneurs like yourself, which can help you run a better business.

Research your internet marketing to see what your competitors are doing. The key to any successful online marketing campaign is planning ahead of the competition. If you can stay one-step ahead of them then you will have a better chance at getting their customers. If you can understand why your competitor’s clients are upset with them, it will be a breeze to bring them over to your site.

Get yourself listed in every free directory to boost traffic and awareness of your business. With so many directories offering to feature your Internet business for free, there really is no reason to pay for one. From major forces like Google and Yahoo to your local neighborhood listings, this is one very cost effective business tool to put to good use.

Make your website clear and easy to navigate through. Certain companies have attracted many visitors by creating a mysterious website and promising to tell customers more if they visit again. This might be a good strategy if you’re trying to launch a new product, but not for first time buyers.

To know what marketing strategies are working best for you, set up tracking procedures. If you are like many web marketers, you have multiple advertisements or promotions running at any given time. How can you tell which ones are really driving the traffic? Be sure to set up tracking devices, like UTM codes or individual landing pages, to best monitor your activities.

An important tip regarding internet marketing is to publish articles relevant to your company online. This is important because this will not only increase your visibility, but it will help to form your overall online image and raise your level of credibility, if done correctly. Be careful to keep your articles clear and relevant to your business.

In order to get a good base clientele in internet marketing, one of the key aspects that you need to focus on is how to get your clients contact information. Make them sign up for promotions on your website by using their e-mail address. Remember to ask for their permission to e-mail them when they sign-up.

When you advertise your product, use the word ‘fast’. You can use this in different ways such as, ‘fast shipping’, ‘fast ordering’, ‘fast service’ or tell them your product works fast. Customers value their time, and by doing this you show them you value their time.

Continuing to learn new tips and techniques, such as was discussed in this article, will keep you on the cutting edge of profitable internet marketing. Keep reading as much as you can, get involved in conversations, and make sure to implement all the things that you learn. There is less harm in failing with a new strategy than there is in failing to implement any strategy at all!

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Write, Publish and Market a Book with No Out-of-Pocket Money

Write, Publish and Market a Book with No Out-of-Pocket Money

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Do you dream of having a book published, but don’t know where to turn?
Already have a book, but unsure of how to promote it? Looking for cost effective high-return strategies to market your book? If you answered yes to any of these questions, then the following information is for you.

Many writers and aspiring authors are under the mistaken belief if their book is published by a publishing house they can sit back and watch sales miraculously happen. Nothing could be further from the truth. Fact is, competition to have your manuscript noticed and published by a large house is extremely fierce. Additionally, no matter who publishes your book, you absolutely must take an active roll in marketing, promoting and selling your book.

Moreover, profit margins are not extremely good when you go through a publisher. Sure, if you sell tens of thousands or hundreds of thousands of books, you make substantial amounts of money. In reality only a small percentage of writers achieve this level of success.

A great model for achieving success is to self-publish and actively promote your book. Self-publishing is one of the best ways to get your manuscript to market quickly is to. Another great benefit of self-publishing is you have complete control of the creative process. You make the decisions on content, editing, cover design, title and you reap the profits.

A primary downside with self publishing are costs involved. Depending on whether or not you hire an editor, designer, layout person and cost of printing, the initial outlay for self-publishing a book can be several thousands of dollars for the first run. Besides there are no guarantees your book will sell. However, you can lessen your risk of costs and increase your level of sales with a simple formula.

Imagine if you could self publish with no out of pocket money. Additionally, imagine gaining lots of free publicity and visibility in your market at the same time. I know this to be true, because I have done it.

The following formula is one that can be used by virtually anyone to raise funds to publish a book. In addition, you can gain great visibility, do the initial run with no out of pocket money and position yourself for volume sales.

Although the formula is rather simple in concept, it is not necessarily easy to do as it takes planning, time, effort, consistency and great follow up to make it work as well as possible.

You can write, publish and market a book with no out of pocket expenses by hosting a seminar with a topic that is linked to the book. In order to keep costs down in the rollout host the seminar in your local market. You can further offset costs by securing sponsors for the seminar. Event sponsors provide funding necessary to the costs of an event. They can either contribute in actual dollars or with in-kind offerings. Sponsors underwrite various aspects of an event.

I did this at the beginning of December with my most recent book, “101 Ways to Get Your Foot in the Door” and had an incredible response. Although there was a lot of work involved in the rollout the results were, and continue to be, incredible.

Besides writing content for the book each author had a very specific role. Mine was the marketing and promotions of the book. The first level was to develop a clear marketing strategy for my 3 co-authors and myself.

Prior to beginning the writing of the book, we developed a very detailed project plan. The plan included hosting an event to introduce the book to our local market.

Knowing the costs to an event such as we were planning, I knew it would be beneficial to secure sponsors. I developed a very solid proposal for sponsorship of the seminar. Because of very detailed information and showing the sponsors how they would gain from being involved, I was able to secure two excellent sponsors. One is a primary business newspaper in Utah and the other is an organization who targets start up businesses.

The paper was more than willing to do some advertising for the event in exchange for some great visibility and additional subscribers. The organization offset the costs of the room and audio-visual equipment in exchange for mentions in the advertising and all pre-event promotions. Both sponsors were given the opportunity to do a 5 minute presentation at the seminar and distribute promotional information to everyone in attendance. It was a win/win all the way around.

Had I not had a clear-cut proposal for the potential sponsors chances are I would not have secured their support. Also, I know it is easier to gain support from businesses who know me rather than trying to get sponsorship from an organization who has no idea who I am. The same will be true for most anyone.

With day of event expenses covered, we could now focus on generating revenue for publishing the book. This was done by pre-selling the book. Anyone who purchased the book sight unseen by November 28, 2004 was given a seat into the seminar on December 2nd.

With initial revenues from pre-seminar sales designed to offset book production costs we were able to write, market and publish the book with no out of pocket money. By utilizing the databases of all four authors, press releases, pre-event radio interviews and presentations at Chambers and local organizations, word of mouth promotions, and other low-cost/no-cost forms of promotions, we sold over 350 copies sight unseen. (Cost of the book is $19.95)

We had well over 200 people attend the seminar as some of the pre-event purchases were from folks who were out of the area.

A key to our success was having a functional website were the book was (and is) available. www.101waystogetyourfootinthedoor.com We utilized online credit card purchasing options for buyers. In that 80% of our sales were done with Internet and credit cards, we would have been remiss to not use this as a method to sell.

As we were pre-selling it was important to let people know that the cost of a seat into the seminar was the book. Also, if they didn’t make it to the seminar we would mail them the book for $4 more or they could pick it up. The $4 covered mailing costs. If we didn’t do this we would have cut way into our profit margin.

We made a strong point of letting people know they were buying the book, not the seat into the seminar. However, the only way into the seminar was to buy the book.

To gain even more value from the event and increase day of event revenues each author sold other products Back of the Room (BOR). One author sold a sales training program. The signups that day realized several thousand in additional revenue for her.

The two other authors sold specialty items and set up appointments for those who were interested in such things in their sales campaigns.

I sold my Street Smarts Marketing and Promotions™ program as an E-book. This helped me to generate several thousand in additional revenue. Knowing audience members were already interested in my material, I put together a special day of event package with three of my e-products bundled together. Everyone received one of my order forms upon registering.

At the end of my session I did a short sales presentation. All folks had to do was fill out the order form. With each sale, all I had to do was process their credit cards and email them the PDF document. No mailing costs or printing costs. Nearly a 100% profit margin.

Many self published authors shy away from doing presentations claiming to be an author and not a speaker. Fact is, if you get in front of a target audience who is interested in your topic and you present your ideas well the amount of books you can sell is incredible.

The book complimented by a well delivered presentation allow you to get in front of meeting planners who may be in a position to utilize your services and your book at a later date. You may also have representatives from companies who want to buy large quantities of your book.

Since the release of the book I have had some companies buy “101 Ways to Get You’re your Foot in the Door” in large quantities. Because Maxwell Publishing is my company and the book was published through Maxwell, I have the flexibility to do special runs. With a minimum purchase a client can add their logo to the front cover of the book and a personalized letter from whomever they choose included in the book. This is a great marketing tool for them with long-term benefits to their employees or customers.

Granted, myself and one of the other authors are professional speakers so presenting at an event such as I outlined is a part of our marketing model. However, two of the authors are not professional speakers per say. Yet, in their everyday business they do present frequently. However, with this event, it was a different type of presentation for them. They will be the first to admit that additional exposure and sales were worth doing this type of presentation.

Regardless of your topic the model we implemented can be used by virtually anyone. For example, if you have a book on nutrition, find a health food store who wants more foot traffic and visibility. They may be a perfect fit as a sponsor. Not only can they help you to offset costs they can help to promote the event. At the seminar you can promote their products with coupons, mentions and information provided. It’s a win/win.

If you have a book on real estate sales there’s bound to be a mortgage company who may be interested in sponsoring you. Perhaps they would be willing to buy a book for every real estate agent who does business with them. Or, they could give a book to each of their mortgage brokers.

If you have a book on childhood development, what about a baby clothing store? Perhaps the store would cross promote and give a book to each customer who buys a minimum amount of product in their store. This adds value from them to their customers and creates a win/win for you and the store.

In today’s world of writing, marketing and publishing a book, the possibilities are only limited by imagination.

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Enjoy Wealth from Home with a Turn Key, Automated Home Based Business

Enjoy Wealth from Home with a Turn Key, Automated Home Based Business

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If you’re ready to leave the 9-to-5 job scene and start your own business from home, there’s one way to do this with little expense or effort. Instead of starting from scratch, you can join with a company that offers a turn key, automated home based business. MLM programs online offer many added benefits, even when compared with off-line MLM opportunities. Let’s explore these benefits and how they can help you earn a lucrative residual income from home.

The Joys of an Automated System

The main benefit of having a turn key online business is automation. An automated system means everything is set in motion to sell before the customers ever arrive at your website. Customer service is automated with follow-up emails, phone answering services, and sign-up forms. Payments are automated through online processing. Even many of the products or services received are automated so you won’t have to worry about these factors while running your business.

A turn key, automated home based business gives you the opportunity to meet and invite new people to join without traditional network marketing methods. You don’t have to recruit at the local supermarket or while dining out. You don’t have to hold meetings in a local hotel conference room or go door-to-door looking for new customers. With a turn key website, your promotional efforts will be mainly online or through email. You can do it all from home!

Reduce Risks with a Turn Key Automated System

Another major advantage of a turn key, automated home based business is you don’t have to risk your time and money on something that hasn’t yet been tested. Imagine starting an online crafts store. You work hard to design your website, invest in promotions, stock craft-related inventory, set up order processing, and install a customer service phone line. Then after about a year, you discover the business is just not going to work out. It’s not bringing enough profit to carry on. You’ve just wasted a year’s time (and money) on something that doesn’t work.

With a turn key business, the testing period is usually over even before you get started. Someone else has gone before you to see what works and what sells. From the Web presentation to the closing of the sale, the entire pathway to success has already been explored. All you have to do is get on the right pathway and start promoting.

Many business opportunities do require a start-up investment, but this if often minimal when compared to normal business start-up costs. You may risk a small amount of money, but you can work hard to promote and earn that money back plus a healthy residual income without future risk. Once you get started making sales and find out what works, you can do it again and again. Many MLM companies will also provide you with a plan of promotion that has already been tested, which is an added bonus.

Looking to the Future

The potential of a turn key, automated home based business is amazing. Once you find a few advertising methods that bring a good response rate, you can roll out larger campaigns for more sales. You’ll have a team of experts to help you sell the product, so all you’ll have to worry about is finding effective ways to get new people to your website. You can make money from home while leveraging the skills of others. And, of course, those who work to help you will receive benefits from every sale. It’s a win-win opportunity.

Also, you’ll have the flexibility to work on your business any time of the day. The Internet is not limited to certain hours, so you can start promotions early in the morning or late in the evening. You’d be surprised at the number of people surfing the Web during wee hours of the night looking for a home business opportunity.

With a turn key, automated home based business, you’ll be able to enjoy wealth from home without the many headaches of starting your own business. Start realizing your home business dreams today!

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Branding and Marketing

Branding and Marketing

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So, you know what a brand is. You know what makes up a brand and which parts of your company you might be able to exploit … I mean use, to define and manipulate your brand and the way you are perceived by the public. But, well, how?
The combination of a successfully developed brand and the implementation of a great marketing campaign will do wonders for your business. Think of the TV advertisements that stick in your mind – what makes it so? What have they done differently? If you make a list, you’ll notice that each and every one of them has taken advantage of creative and innovative ideas. It is not enough to only have a great logo, or great radio ads. The entire marketing package, when done properly, is your key to building your business into a wonderful success.
There are a great number of business tools that are widely accepted as forms of advertising. The key here is to put your brand on everything. That might not even mean to put your logo on everything (although in most cases it is advisable), but just to make sure that all of your business material fits in with the business image that you’ve already determined. For instance, if you have a particular corporate colour that’s fairly unique (that is, it’s not black), you can use that to your advantage by putting all of your correspondence in colour coded envelopes. If your brand is a particular scent or perfume, make sure you’re always wearing it when you meet with your potential suppliers or customers. Brand everything.
You should have two main ports of call, depending on your industry: your business card and your website. These are the first places your customers will look for your information. If your brand isn’t apparent through these two mediums, you’re probably in a bit of marketing trouble. Stop reading, find a brand developer (I know one you could use! ho ho) and have them redone. Right now. No excuses.
You should use your logo, or some manifestation of it, on your business card. Your business card is your little personal identity that people can carry about with them. A piece of you is written in to your business card. Work on it and work on it until it’s exactly right, or you’ll regret it as soon as it comes back from the printers. You should be proud to hand your business card over – it’s even better if people go “oooh” when they see it. Aim for “oooh”.
With regards to your website, above all else it should be nice looking and easy to navigate. It really need not be flashy, but chances are that people will be keener to take an interest in it if it’s not ugly. So if you have an ugly website, you’ll want to fix that too. It doesn’t need to be beautiful, but it needs to be inoffensive. If you want to do it yourself, there are tens of thousands of tutorials out there on web design that you might find useful. Otherwise, employing a web designer or developer to create an effective site for you is your best bet. Just make sure you check out their previous work, to make sure they can actually provide what you need. Web designers seem to be a dime a dozen these days, and it can make it difficult to choose one that is actually skilled!
Now go away and come back when you’ve got your business cards and web site sorted out. I’ll wait here.
Once you have your initial points of contact sorted out, you can look at everything else. There are so many options for marketing your product or service, I couldn’t possibly cover them all, even if I wrote a book about it. So let’s talk options and examples. I’ll use myself as an example, then I can disguise brainstorming as writing an article, and feel accomplished afterwards.
The most obvious form of marketing seems to be print advertising. Print advertising is available through different mediums: magazines, newspapers, letterbox drops, flyers, brochures, annoying bits of paper under people’s windscreen wipers. There are benefits to all of these, depending on who your target audience is and how much you want to spend. For instance, a quarter page colour ad in a magazine might cost you $1500, but it might also give you more opportunity to target your specific audience (if, for example, you were a brand developer, you could advertise in a start-up company magazine). Obviously the benefit here versus in a newspaper is the specific audience reading the magazine. But the newspaper might only cost you a couple of hundred dollars, so there is benefit in that.
Letterbox drops are fairly inexpensive to develop (especially if you do the photocopying and dropping yourself), but you might find that the majority of people just throw your flyer out. And then the people who do actually read your flyer might not be interested, which can make it a big waste of time. On the other hand, if you have a low-sales, high-profit sort of business with big mark-ups, even a few sales from your drop may make it profitable, so it could well be worth the time and money you put into it.
Brochures allow you to display your full range of products, but they’re expensive to produce and like letterbox drops, a lot of people just throw them in the bin – at $4 a pop, that’s nothing to laugh at. If you stick your flyer up at your local supermarket, it will probably only cost you 20 cents for the photocopy, but it may be detrimental to your professionalism. Annoying bits of paper under the windscreen wipers are, well, annoying, and should probably be reserved for Jehovah’s Witnesses.
It’s not just about advertising though, of course. As I’ve discussed previously, your brand is made up of so many more components than just advertising material. Get creative with your marketing – when you sell a product, add your own personal flair to it. Make sure your packaging material has your logo on it. When you’re out and about, wear a t-shirt or earrings in the colour of your company. If you do these sorts of things often enough, people will start to take notice. Every minute of the day is an opportunity to have your brand recognised.
Do you feel more positively about companies that are active in the community, or with charities? How would involvement in a campaign such as donating a percentage of your profits to a non-profit organisation reflect on your brand? Consider that if you sell children’s clothing, for example, donating part of each sale to SIDS & Kids may well encourage parents to think of your business as being concerned about children and involved in the community. And of course, you get a good feeling from it, and SIDS & Kids will benefit as well. Everyone wins.
Take advantage of free marketing opportunities. I recently purchased a book called Marketing Without Money (it’s not a bad book, worth a read! ), and for irony’s sake put my business stickers on the front and back of it, with a little blurb about what I do. When people on the bus take an interest in what I am reading, they’ll also see an advertisement for my firm. Take your business cards everywhere and give them out at every opportunity, even if you don’t give them out during business-related conversations.
Make sure you’re well presented as often as you can be. I know we all have those days when our nose is a bit stuffy and we just want to roll out of bed and to the supermarket in our trackies to buy chocolate, but if you can give an air of sophistication and “I took the time to be presentable, because I care about my business image”, that will have a profound effect on anyone you happen to speak to. You can never be certain of when a business opportunity might arise – give yourself the best chance of making a good impression when it does.
Consider sign writing for your car, which is fairly inexpensive and can be very effective. People might not pull you over to talk about your company, but if you do a fair bit of driving in your local community and you have a well-developed logo, you will generate a sense of familiarity. Then complement your car campaign with a well designed logo in the Yellow Pages or in your local community directory. When your potential clients go in search of a provider, you will be able to trigger their memories and invoke that same sense of familiarity in them – they will choose you, not someone they’re completely in the dark about.
The key marketing features you should be conscious of, then, are:
* Consistency: consistency is absolutely the most important feature of well developed brand marketing. You want your customers to be able to recognise your brand in everything you put out there.
* Uniqueness: developing a campaign that brings something new will encourage people to investigate your company and find out what you do that makes you different. Obviously this isn’t always possible, but think outside the box whenever you can. Humour is great too.
* Overkill: definitely use overkill with your brand! The chances are that you will affect different groups of people with your different mediums, so use as many as you like. Make people become familiar with your company.
* Make it memorable: you want repeat consumers, and you want them to develop a relationship with your brand. Make sure your logo and other branding material has been well developed, with a key theme in mind, and can be reproduced easily. Some of the world’s most recognisable brands are also the most simple (like Nike).
* Think creatively: don’t limit yourself to the “usual suspects” when it comes to marketing your company. There is no reason why you can’t screen print a t-shirt with your logo on it and just wear it everywhere. Have some temporary tattoos made of it and plaster them on your children. Even when you’re sending very boring, impersonal letters to places like banks, include your logo on the envelope, or use colour-coded envelopes. You never know when the mail clerks might need to use your product.
* Marketing your brand need not be incredibly expensive or difficult. If you can understand that your brand is in everything you put forth to the public, you’ll become more and more in tune with the ways you can alter their perception of your business, or at least let them become aware that it exists.

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Get Expert Advice On Network Marketing Success

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If you’ve ever wanted to become a business owner, selling someone else’s product might be a great way to save time and money, as opposed to producing and distributing your own product.
If network marketing is something you’re interested in, please, read this article carefully, to learn some legit information about the genre.

People will not follow companies, brands, or profits; they follow leaders. The truth is that people with strength and leadership skills are the ones who make the most out of a network marketing career. You have to lead your downline and show them that you are the right person to follow and you will be the one to make them a success.

Put your network marketing material EVERYWHERE! At your local church, in their newsletter, in a community newsletter, on forums, on Craigslist, even at the local supermarket on their community corkboard. The more eyes that see your promotional information, the more sign-ups you’re likely to get. Make sure you’re only posting it in places that are likely to get the right kind of people reading it, though. For example, a school probably isn’t the best place to post an ad.

Learn the Product in your network marketing business. You must learn everything there is to know about the product, know it inside and out. As you learn about your product, become excited about it. Because if you cannot get excited about it, how are you going to persuade anyone else to be enthusiastic about it?

Provide those in your downline with marketing tools. The company probably provides them for everyone in the network, but give your downline additional ads, flyers and articles. This will set your part of the network apart from everyone else selling the same thing, making your branch unique and making you sales.

Keep your website updated with fresh information. People who are on the fence about joining the network marketing community may come back to your site periodically to see what’s new. If they get a feeling for the fact that your dedicated to your craft, they may feel more comfortable about signing up under you.

Always make your leads feel amazing when they turn into a recruit. It’s your job to ensure their morale remains high and that they know what their motivation is. Continually ask them what their “why” is (why they’re doing this) and remind them how they’ve already reached many successful milestones.

Do not use professional jargon when promoting your products or recruiting new agents. If you are selling a certain type of products that only professionals would be interested in, then you are expected to describe your products like an expert would. However, most customers want to read descriptions they can easily understand.

If you were to produce and market and sell your own products, you would be taking an enormous risk that might not ever pay off. With network marketing, though, you’re basically pushing someone else’s product, meaning you only need to be a successful marketer. That’s why this field is alluring, and that’s why it’s important that you use what you’ve learned from this article, to help you succeed.

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Discover Useful Network Marketing Tips And Strategies

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At times learning about a subject like network marketing can seem to overwhelm, but don’t get discouraged, just remember that you have to be positive and apply yourself as much as you can.
Part of being successful in-network marketing is expanding your knowledge as much as you can, so try doing that by reading this article.

Learn more about your target audience by finding out what they are doing online. Use keyword tools to see what they are searching for and read their posts on social networks or message boards. Following the daily activities of the people in your niche will help you develop strategies to capture their attention.

Put your network marketing material EVERYWHERE! At your local church, in their newsletter, in a community newsletter, on forums, on Craigslist, even at the local supermarket on their community corkboard. The more eyes that see your promotional information, the more sign-ups you’re likely to get. Make sure you’re only posting it in places that are likely to get the right kind of people reading it, though. For example, a school probably isn’t the best place to post an ad.

When it comes to network marketing, it is important to consider the importance of time management. This is important to ensure that you are not only devoting enough time to maintain your network, but also to allow you the time to recover in case of any unforeseen circumstances. Having a schedule will help you organize your priorities and organize your overall business.

It’s important to use picture painting questions when talking to a lead one-on-one or in a seminar. “Can you imagine…”, “Where would you see yourself…”, or “How would it look if…” are excellent questions to use. Let your lead tell you what they would see when they become a successful network marketer.

When you are new to network marketing, be wary of the multitudes of supposed ‘marketing gurus’ you may find. Unfortunately the internet is filled with tons of pseudo-experts on any topic you can dream of. Many sites that offer you help with your network marketing needs are new to the business themselves.

One way to understand network marketing better, is to realize it is not an industry in and of itself. It is rather another form of direct sale. You promote the sale of goods for companies, and you get paid for that promotion. It is pretty simple, but can easily sound complicated.

Don’t give your downlines forever to generate for you, they are there for you, not the other way around. Contact them weekly until they start producing. If they still don’t after a month, cease communication. Getting sucked down into their mental sinkhole doesn’t make you any money, so why go there?

If something is not working, try a whole different approach. Perhaps you do not target the right audience or use a strategy that reaches out to enough people. Whatever your issue is, there is a solution. You might not be seeing it because you are not using the best approach.

These tips are just a beginning in network marketing. Some will apply to you and some may not. Let experience be your guide. You need to remember, however, that keeping a positive frame of mind is essential if you want to be successful.

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Do You Know What Your Customers Want?

Do You Know What Your Customers Want?

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“The True Function of Any Successful Business is to Sell People Precisely What They Want To Buy” – Bob Serling

I suppose the above seems rather obvious. After all, no customers, no business, right? But if the failure rate of businesses today is any indication, then perhaps it’s not so obvious after all.

What do I mean by that last statement?

Have you noticed the ads that most business place, if they place any at all? Don’t most of them focus on the business, and not on the customer’s needs, wants, and desires? Here are some of the marketing failures I see daily:

– Ads with no headlines (to attract a potential customer’s attention).
– Ads with only the business name as the title.
– Ads listing how long a entity has been in business or other boring company information.
– Ads simply listing the names of products and services.
– Ads with no contact information provided.
– One time mailings with no follow ups.
– No subsequent offer of a related product after an initial sale.
– No clue as to the real target market.
– No research to find out what the target market wants.
– A build it and they will come mentality.

Where is the customer in all this? Who is speaking to the customer to find out what he or she wants, needs, or desires? Who is providing a solution to the customer’s problems? Who is making life easier or better for the customer?

The answer to the above questions is “successful companies.” Successful companies find out what their customers want, need, or desire. Successful companies provide solutions to their customer’s problems and make life better for them. Successful companies carefully design their products or services to satisfy their customer’s wants and desires and to make their lives easier or better.

Successful companies focus, not on themselves, but on their customers. They carefully research and define their target market and they implement customer centered marketing strategies to ensure that their target market is aware of their products or services and the benefits that they provide.

What too many companies fail to realize is that customers don’t care about them or their business. What the customer cares about is “what is in it for them.” For companies that answer that question, sales and profits fall into place.

I recently wanted to sell a timeshare that I had purchased a number of years ago, so I called a local real estate company to see if they handled timeshare resales. The agent that took my call informed me that she did not have any prior experience in dealing with timeshares but would get back with me if their company did.

The next day she called and informed me that while her company did not deal with timeshare resales, she had the name and numbers of two companies that did. She provided me the numbers and then mentioned that if I did sell my timeshare through either of them, they would pay her a commission for the lead. I think she told me that information hoping that I would feel some bit of obligation to her since she had gone to the work of providing me with the contacts.

But, just like your customers, I also listen to WIIFM (What’s In It For Me) and my decision as to what company I list my timeshare with will depend purely on where I think I will get the best service. My decision will not include in any way the fact that she may or may not get a commission.

When I called the first company she referred, I discovered that they wanted an upfront fee – red flag – bad sign! I have been down that road on a previous occasion with disastrous results. Scratch one company off the list.

Based on the results of the first call, I have now researched several alternatives on my own and will probably list my timeshare with one of the alternatives that does not require an upfront fee and seems to have a good track record.

“If you want to sell as much as you possibly can and as often as you possibly can, the formula is simple. Find out what your customers really want and sell it to them. Make their lives easier. Make their lives better. Solve their problems. Deliver their dreams to their doorsteps. And watch your company grow beyond belief.” – Bob Serling

As an example of the above, take Nordstroms department stores. Nordstroms rose to such prominence in the retail world, not by being cheaper, but by providing superior customer service. Nordstorms is the only place my wife will shop for shoes. Why? Because Nordstroms is the only place where she can find what she wants!

Remember, if you focus your business on your customers wants and desires, build long-term relationships with your customers, and service your customers far beyond the level of service that your competition might provide, your business will flourish. You can even be more expensive and your customers will gladly pay.

All of your profits depend on your customer – Do You Know What Your Customers Want?

In a follow up article, I’ll discuss the importance of having a powerful USP or ESA – you do have one don’t you? Be watching for it.

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Guerrilla Marketing: A Cheaper Alternative

Guerrilla Marketing: A Cheaper Alternative

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So you’ve spent an enormous amount on advertising in the media and got very little response — or maybe you were scared enough by the prices that you never put the ads there to begin with.
You’re annoyed at how expensive it is to get even the simplest and smallest ad in front of anyone, and how useless the whole thing seems to be.

That’s because media advertising, in the main, isn’t designed to cater to home businesses. No, if you want to get ahead as a home business, you’re going to have to do the advertising yourself.

What is Guerrilla Marketing?

Guerrilla marketing is a way of advertising when you have an almost non-existent budget. Instead of thinking of your business as a smaller version of a big one, you have to realise the situation you’re in, and behave accordingly to maximise your profits while minimising your marketing costs. Essentially, you’re going to try to do anything to get publicity.

Telemarketing.

Don’t worry, I’m not talking about telemarketing of the nasty call centre variety here. It’s B2B (business-to-business) telemarketing you want to be doing — basically, phoning up local businesses and making yourself known. You’ll be surprised at just how effective this can be, since businesses tend to appreciate the effort you’ve made to contact them and offer your services far more than a customer does if a business phones them at home.

Direct Mail.

It shouldn’t be too difficult to get hold of a mailing list that covers your whole area — ask your local post office if you’re unsure, as they’ll often be able to help with bulk mail campaigns. Alternatively, if you don’t even want to pay for delivery, you could hire a few local teenagers to go round putting your letters in people’s mailboxes. This will work best if you keep your message to one small page or even just a business card, so that people will keep it if they’re interested and call you in their own time.

Outdoor Leafleting.

Another effective guerrilla marketing technique, at least for some kinds of business, is to hang around outside giving out leaflets to passers-by. This gives you an opportunity to ‘meet and greet’ people, and lets you do some free targeted advertising by choosing your location carefully. If you do odd jobs in people’s houses, for example, you could stand outside the DIY store, handing out leaflets that say ‘Why Do It Yourself? I’ll assemble and install everything you buy today for only $50!’ If you custom build and sell your own computers, you could stand outside a big-box computer store with this leaflet: ‘Get your computer tailor-made, for half the price of [big store]’. You get the idea.

Free Gifts.

You’d be surprised just how effective it can be to stand around handing out free gifts. If you do something that relates to children, then hand out balloons to them in the mall. You’ll make some kids’ days, and your name and perhaps website address will be written there on the balloon for all to see. Free pens are a very effective thing to give away if you provide a more serious business service — people are always short of pens, so they’ll keep your pen in their bag and be reminded of your business each time they use it. Even better, the cost of getting thousands of balloons or pens printed with whatever you want is almost nil.

Attack the Competitor.

Nasty as it might sound, hardcore guerrilla marketers regard their competitor as their sworn enemy, and will do anything to bring them down so that they can replace them in the marketplace. A little disturbingly, this can be quite simple to do — fake a few letters complaining about a business to a local newspaper, and you might find that they follow through and do a feature on it without even checking the story out.

In the end, with guerrilla marketing, there are endless ideas — it’s all about being inventive, and having the guts (and the patience) to try them out. When you get your first customer without buying a single media ad, it’ll all be worth it.

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Take It To The Customer

Take It To The Customer

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In the past, purchasing ad space was the solution to every entrepreneur’s marketing challenge. Then it was direct mail, followed by telemarketing. But with advertising and postage costs on the rise, these tactics have lost some of their appeal.
Today the competition is fierce for a customers’ attention. In order to compete, you need to employ take-it-to-the-customer techniques. Some of these techniques can include attending trade shows, seminars, and sending them to your website.
You want to promote your business and in doing so you want to maximize referrals and conduct effective public relations campaigns. The following are five sure-fire, inexpensive marketing methods:
1. Be an expert. Don’t overlook your most accessible source of promotion: yourself. Give speeches to industry groups, colleges and community organizations, or offer workshops at conferences and business expos. Provide sign-up sheets or marketing materials for potential customers. Also, be a reference for customers, clients, vendors and related businesses by circulating relevant information and providing contacts. After all, home-based businesses thrive on a steady stream of referrals from clients.
For those of us in the lease purchasing business, this means writing articles for publication. Don’t make it difficult, write about the deals you’ve done. Give speeches at local real estate clubs on lease purchase. Network with local groups (accountants, mortgage brokers, financial planners, etc.). Operate your lease purchase business as we do, as a business, and referrals will come to you, rather than you chasing the deals.
2. Create a press kit. Getting quoted in the media or having an article written about your business is a great and inexpensive way to target your market. Watch for trends that you can tie your business into. Your press kit should include a profile of your company, biographies of its principals, product fact sheets and testimonials from customers. Make a list of trade magazines, local newspapers, and radio and TV stations to which you can send short releases on new products, deals, awards or special events.
Again, for those of us operating a lease purchase business, become the local expert in lease purchasing. Offer to write articles. Be sure to do a press release when you start your business, and distribute it to the local newspapers. If you run a group meeting, seminar, or any type of special event be sure to send a press release to the local papers, radio and television stations. Send out follow up letters after your deals are completed to get testimonials, and keep a journal of your deals.
3. Circulate newsletters. Newsletters are a great way to showcase your company’s expertise and keep your name in front of prospective clients on a regular basis. They show that you are not just a salesperson—you are an expert with important information to offer. Develop a mailing list of clients and send copies of your newsletter quarterly.
Again, for those of us in lease purchasing a newsletter can be the perfect vehicle to use as a follow up piece to send to sellers, tenant buyers and investors.
4. Network. You’ll save money by selling through trade or professional groups. Swamped with running the daily operations of your business, you may feel you have little time to give. But you’ll learn about sales leads by joining groups of like-minded individuals. Also, serve on the boards of community organizations, and host house parties tied to your business—you can hire students from cooking or catering schools or work out an arrangement with a local restaurant to keep costs down.
Whatever type of business you are operating networking is a must. Develop a networking plan and follow through with it. We discuss this extensively in our home business manual. Check it out at our products page on our site.
5. Form alliances. There are several ways you can band together with complementary enterprises to reduce costs and increase business opportunities. Some involve complex legal paperwork, such as a joint venture or a strategic alliance. Others are less formal partnerships, such as a virtual corporation, where you assemble a group for a specific project or client. For instance, as a contractor, you might partner with two other companies to win a bid. Another type of alliance is a consortium, where a group of companies with different specialties share their services; for example, a consulting firm teaming with a graphic artist and a photographer to create brochures and other marketing materials.
In regards to forming alliances in lease purchasing, we have mentioned on numerous occasions to work with accountants, mortgage brokers, financial planners and real estate agents. The key is to forming and keeping alliances is to reciprocate and to pay great referral fees. You have to be sincere when forming alliances, if not, don’t bother.
Copyright DeFiore Enterprises 2003

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Is Mobile Marketing The Right Choice For Your Business? (2)

Is Mobile Marketing The Right Choice For Your Business?

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The world of mobile marketing is very vast and exciting.
There are so many ways that one can enter and use their knowledge of this field to help better promote their business. It depends completely on the individual. That said, no matter what your marketing skills are, here are some tips to help you along.

If your mobile marketing campaign includes multiple images and pages, it is best to keep the file sizes very small. Many cell phones and smartphone plans have limitations on broadband access and transfer speeds. If your message takes too long to load or consumes too much bandwidth, the customer is likely to abandon it.

Compared with online campaigns that include social networking sites, homepages, and email lists, many companies neglect to actively promote and develop their mobile marketing platforms. The mobile marketing aspect should be given equal emphasis and weight as other approaches. After all, users carry their phones within arm’s reach during practically all waking hours. Computers? Not so much.

Include a link to your website at the end of your message. You should develop a mobile version of your website that people can easily navigate from a cell phone or tablet. If you do not have a mobile website, most users will still be able to access your regular website on their phones.

Understand the regulations for mobile marketing. Mobile marketing campaigns are heavily regulated, just like anything that has to do with mobile phones. Look up your local and federal guidelines, and make sure you stay well within them. If you do not, you can face penalties that range anywhere from fines to jail time.

Try to write a campaign article for mobile marketing that is easy to understand, straight to the point, and doesn’t include YELLING THROUGH ALL CAPS! Only use all caps for a call to action. Also avoid over abbreviating your sentences or you’ll end up with copy that looks amateurish and unprofessional.

Meet your customers where they are to increase your sales. Mobile marketing is a necessity for most businesses today so you need to be up to speed on them. Local search for products, with immediate sales resulting is fast becoming a popular method of shopping for consumers. If you are not search-able to them on mobile, you will miss potential sales!

Offer customers a reason to give you their mobile phone numbers. Have a sign at the register offering an instant one time discount. Give mobile customers first notifications of sales and new items coming in. Customers do not want to be texted without their being a good reason for it.

Make unsubscribing to your mobile ad simple and easy to improve your image with the customer. As difficult as it may be to make unsubscribing easy, your recipients will view you as a reasonable and worthy merchant whom they can trust. Chances are very good that anyone who unsubscribes was never going to purchase anyway so you save yourself some pointless promotion too!

Mobile marketing is a fascinating and exciting world that is only limited by the extent of a person’s skills. There are endless possibilities, products, combinations, and techniques. Start experimenting to find something new for your business or to learn something new that you can improve for your business. Become inspired by these tips!

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How To Implement Your Marketing Campaign With Microsoft CRM

How To Implement Your Marketing Campaign With Microsoft CRM


Source: Flickr

So, you have been using Microsoft CRM software to create your activities and plan your tasks for your football-oriented marketing campaign that you will be launching at the start of Autumn. Once these are all in place and well organized, they begin to get done with smooth running. And as this happens, you see your campaign beginning to take on defined shape and form. So, now in your Microsoft CRM program, you turn to the Campaign Performance report application to be able to track the completion status and the progress of the activities and tasks that have been defined as part of the marketing campaign. As this process thickens, you can keep on top of things and remain highly organized with the help of sections that let you accurately track all your targets, dates, responses, definitions, and ROI for this marketing campaign.

After several weeks, you chosen advertising agency has worked with your company to come up with the collateral materials that you need to get out for your campaign. These include a wide array of materials: Posters for city marketing; brochures for retailers; a booth design for you live events; banners for conventions, special outdoor activities, and so on and so forth; branded labels for the same activities; postcards to be sent out to your clients; and a full page ad for the local magazine covering sports. You will now go to your Microsoft CRM and add in each one of these things under Sales Literature. In the Sales area of you Campaign application, you click Sales Literature and then choose New. You can put yourself in as the employee contact for the marketing campaign, and you can set an end date for the distributing of the materials so that they are not used up indiscriminately.

Now Fall is drawing near; the Summer is almost over and the NFL season will soon be underway. Now that your campaign activities and planning tasks are running like well-oiled machines and you are getting things done, you can focus on creating and scheduling your core campaign activities. Let’s say that you decide to: send out postcards about your new product to the “Repeat Buyers” marketing group that you have created using Microsoft CRM software; send boxes of brochures to your retailers by using the “My Retailers” group via a mail merge with MS Office Word; send out the full page ad to have the magazine publish it; send an email blast to all of your local clients about forthcoming outdoor activities and conventions; attend the charity event that you scheduled; and do follow up telephone calls to all of the leads generated by the events. You choose in your Campaign Activities application the “Type” tab and make each of these a type of activity to do to keep them distinguished and individually trackable.

Everything remains organized and focused throughout.

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A Right Media Mix Can Make the Difference (2)

A Right Media Mix Can Make the Difference


Source: Flickr


Branding is no longer simply about visual appeal (or the cherry in the apple pie example, as given in my earlier article).
Unfortunately, many graphic design firms who position themselves as advertising agencies believe that branding your corporate identity is all about developing great looking visual solutions.

However, there is much much more to branding than just looking good. Particularly in this web 2.0 era, where a powerful web presence has become a vital ingredient of your branding strategy, developing the right media mix holds the key to building a powerful brand equity.

In other words, a right media mix would mean:

• Creative design solutions (the design, color, and content of your ads, marketing collateral and website enhance your brand equity, attract customers, and generate sales)

• Web development (every product/service worth its name has a web presence these days, some have truly interactive, animated sites encouraging customer involvement),

• Viral marketing (vitally important in today’s age of social networking, tagging, podcasting, blogs, forums, wikis and what have you)

• Television commercial production, print media advertising (traditional media cannot be overlooked)

• Strategic films (have become necessary elements of roadshows, exibhitions and other promotional campaigns)

• Corporate video production (a very important tool for branding your corporate identity)

• Direct marketing (marketing collaterals need to be just as effective and resonant with the overall branding scheme as the communicate directly with the customer)

Outdoor advertising (hoardings, roadshows, participations in business fairs, exhibitions, etc)

There are some interactive advertising agencies that have recognized the need of the hour – developing creative design solutions that employ user-centric investigation and involve critical and systematic thinking. User-centric means understanding of needs and priorities of end user; the clients’ customers, their channel partners, users, and brand communities.

So if you want to register your brand as one that is synonymous with customer loyalty, you must develop a complete package, keeping the customer as the prime objective and organizing product stories around the way they prefer to learn about, compare, select and confirm purchases, connecting brands and their experiences.

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Yardstyle Marketing

Yardstyle Marketing


It is just crazy.
Every time I open my mouth to talk about Internet marketing, it is like I am speaking a foreign language to my audience. My local audience that is.
Here in my country of Jamaica, the average person does not even know how to send an email. Ezines, search engines, optimization and the like are non-existent to the ordinary man on the street.
Some people even look at me as a genius for knowing how to create, design and market a website. What they don’t realize is that the whole process is not as complex as they might think. Anyone of them can learn to do the same thing as long as they apply themselves to the situation.
At one time, I did not even know how to turn on a computer. The very first time I saw what HTML looked like I was stunned. How could I learn to do that was the question on my mind because it look like something only geeks could do.
But I was wrong. Most persons working online are plain ordinary people. They just saw an opportunity and decided to go after it. And that could be anyone even you.
Since being online, I have learnt and done things that even surprise me. Building a website, optimization, marketing, writing articles and ezine publishing were totally unknown to me. But I realized that in order to make it one day, I would have to learn as much as possible.
And what many people don’t realize is that it does not have to cost you a ton of money. Most of my knowledge has been garnered from doing lots of research and reading. There are countless free resources available online that you can use to build up your knowledge base. The best part about it is that it costs you nothing but some of your time.
Each day I tell people about the Internet and the wonderful opportunities it presents to the ordinary man. What I am not going to tell them is that it is an easy road. Building a business online or offline is similar and does require the necessary attributes to become successful.
Look at me. I have done Internet marketing for several years without a computer, credit card and the bare essentials. But that is not going to stop me from trying. And neither should you.
Copyright © Nicholas Dixon

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A Right Media Mix Can Make the Difference

A Right Media Mix Can Make the Difference


Branding is no longer simply about visual appeal (or the cherry in the apple pie example, as given in my earlier article).
Unfortunately, many graphic design firms who position themselves as advertising agencies believe that branding your corporate identity is all about developing great looking visual solutions.

However, there is much more to branding than just looking good. Particularly in this web 2.0 eras, where a powerful web presence has become a vital ingredient of your branding strategy, developing the right media mix holds the key to building powerful brand equity.

In other words, a right media mix would mean:

• Creative design solutions (the design, color, and content of your ads, marketing collateral and website enhance your brand equity, attract customers, and generate sales)
• Web development (every product/service worth its name has a web presence these days, some have truly interactive, animated sites encouraging customer involvement),
• Viral marketing (vitally important in today’s age of social networking, tagging, podcasting, blogs, forums, wikis and what have you)
• Television commercial production, print media advertising (traditional media cannot be overlooked)
• Strategic films (have become necessary elements of roadshows, exibhitions and other promotional campaigns)
• Corporate video production (a very important tool for branding your corporate identity)
• Direct marketing (marketing collaterals need to be just as effective and resonant with the overall branding scheme as the communicate directly with the customer)
Outdoor advertising (hoardings, roadshows, participations in business fairs, exhibitions, etc)

There are some interactive advertising agencies that have recognized the need of the hour – developing creative design solutions that employ user-centric investigation and involve critical and systematic thinking. User-centric means understanding of needs and priorities of end user; the clients’ customers, their channel partners, users, and brand communities.

So if you want to register your brand as one that is synonymous with customer loyalty, you must develop a complete package, keeping the customer as the prime objective and organizing product stories around the way they prefer to learn about, compare, select and confirm purchases, connecting brands and their experiences.

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Get More Impact From Your Annual Conference

Get More Impact From Your Annual Conference

How can you get more attention for your conference and your association? Use some of these Power Marketing™ tips and ideas. It won’t cost much. It just takes a creative approach. The payoff can be huge. First, see everything as a marketing opportunity. Second, enlighten all staff and every member to realize their responsibility in marketing the association. Third, read “Secrets of Power Marketing”.
There are many ideas here. If you are already using some – wonderful! Try some new ideas this year.
Before:
Contact the local media. Offer the press interviews with your expert members – about the association issues and importance to the local community. Send your media package to the media before you arrive. Include information about your association, your publication, your conference outline, and key contact names for interviews. Ask the local convention bureau to help establish contact. Then follow-up.
Get more value from your speakers. Ask your high profile speakers to donate a speech to a school, charity group, service group, community association or city hall. You might be spending several thousand dollars for their presentation and travel. Ask them for a little bit more. Offer the speaker a token amount to do this additional community work on behalf of your association. Make sure the attendees to this community speech know you are the sponsor. And tell the media.
Ask your speakers to do media interviews. Get a media kit from each. Give them your media contacts and encourage them to contact the media directly. Remind your speakers to talk about your association when they are interviewed.
Connect with the local community. Invite local students from the high schools, college or university to attend (free) portions of your conference. Make contact with teachers, professors, or department heads. Ask your host chapter to arrange this. The teachers might select the students or you might hold a contest to pick the winners.
Arrange an event with a local school, group or charity. Contact the university, college, high schools, Junior achievement, Chamber of Commerce or charity. Ask what you can do for them to help their cause and issues.
During: Send post cards to your members who did not attend. Give every attendee five post cards to mail. Buy local tourist shots or custom print them. “Wish you were here. “
Feed the media. Write a news release each day. Collect advice and quotes from your speakers and attendees and send it to the media each day. Send information to the local radio and TV hosts – all of them – especially the weather announcers – they are always trying to be entertaining. Conduct interviews of the person in the street. What do they think of “members of your association? ” Publish these comments in a news release and on your web-site.
Make it easy for the media. Post a “Media check in” sign at the registration table. Assign one or more of your people to help the media when they arrive. Pick up the local papers and magazines. Add the names and addresses of editors and reporters to your media database.
Create a newsworthy event. Plant a tree – plant 100 trees, offer free financial advice to unwed mothers, clean up a park, give a seminar for small business, give advice for the unemployed. Do something in a public place that gets attention. Grant an honorary membership or award to some distinguished member of that community. Get all attendees to sign a gigantic thank you note and present it to the mayor for being such a wonderful host. Think photo opportunity.
Give each of your attendees business cards to distribute that read – “Hello – I am a member of the xxx Association attending our annual conference in your fine city. I gave you this card because your smile, service, attention, helped make my day. “
Make local contact. Arrange for your president and executive director to meet the mayor for lunch or breakfast. Arrange breakfast or lunch between some of your high profile members and prominent members of that community. Visit the President or CEO of local companies who may have or should have members in your association.
After:
Encourage your attendees to call three members who did not attend and tell them what they missed.
Summarize the conference – the highlights and best ideas. And why the location was perfect. Send it to the local media, your members and post on your web-site. Write letters to the editors of the local media. What you loved about the location and people or what you disliked. Encourage your attendees to do the same. Make copies of all media coverage for next year’s media kit. Put in on your web-site. Log all media coverage you received and post on your web site.
Ask the mayor to write a letter of introduction to the mayor of next year’s conference.
And you thought it would be a vacation. It is a marketing opportunity!

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Creative Offline Website Marketing Techniques

Creative Offline Website Marketing Techniques

Although the vast majority of website traffic is the direct result of search engines, there are many offline marketing techniques that can be used to draw customers to your website. The examples listed below are but a few ways in which you can market your online presence to an offline audience in an inexpensive manner. Some of the examples listed below even can be implemented at no extra cost!
Some of these ideas are fairly common, but some are rather unique and I personally have only ever seen them employed once, twice, or at most 3 times.
But why would I want to do this? I already deal with these people offline.
Most businesses are not open 24 hours per day, 7 days per week, 365 days per year. Most websites, however, are available on a 24/7/365 basis.
Many people, especially those with busy lifestyles, tend to use the Internet during non-business hours.
To give a few examples: business owners will often check their emails and visit suppliers’ websites later in the evening; and consumers looking to make a high-value purchase, such as a car or house, will often research their purchases online in advance well into the wee hours of the night.
Some of these techniques will also generate new clients as well; the possibility exists that you will attract a client whom you have had no prior dealings with.
If you employ some of the offline marketing techniques listed below, it could very well be your site and company that they deal with first!
Include your website and email address on your business cards and other print marketing material. While this may seem rather obvious, most businesses do not elect to do so, and it usually ends up costing them potential revenue and profits as a result. Let people know you have a method where you can be reached and information on your company’s products and services can be found at any time.
Use your company vehicle as a “billboard”. Automotive decals are a relatively inexpensive way to advertise your company’s services. Depending on what you want, decals can cost anywhere from approx. $20-$200 CDN, and will last until you choose to remove them from your car or truck. The best part is that every time you want to reach a new target market for your advertisement, all you have to do is drive!
Note: there are more expensive decals available, but these are usually combinations of text and artwork. The text portions of the decals tend to be minimal in cost, as they are the simpler elements.
Ask potential offline advertising suppliers for an “ad study”. Some advertising suppliers have a method whereby they will offer the advertiser a sample advertisement or placement as a form of an “effectiveness” study. In exchange, the advertiser agrees to reveal the full results of his/her marketing campaign to the supplier. This isn’t something that very many companies do, but the few that do are generally suppliers worth dealing with.
Incorporate your website into face-to-face conversations and telephone calls. Your customer may be looking for a specific product or service which may be outlined on your website. Guide your customer to that page and let them read the information over, being prepared to answer and ask any questions that may arise from said information.
More Ideas
Press releases. If you have a new product or service, create a “media” section for your website that outlines its details and promote the hyperlink via press release to various mass media.
PR Web is an great resource for mass-broadcasting a press release to thousands of newspaper, magazine, radio, TV, and similar media managers—and it’s free!
Promotional clothing. If your business has “uniforms” or “staff shirts”, then including your website hyperlink on these items is a great way to promote your business at no extra charge.
Microsoft takes this concept one step further; every time a user successfully completes their OEM System Builder exam, they ship the user a free Microsoft t-shirt via UPS with nothing except for the Microsoft OEM website URL on the back.
Another creative use of this concept is provided by ADAM Web Design client Regional Shows, who used their online logo on the jersey of a kids’ baseball team as a form of sponsorship.
Other promotional items. Pens, mouse pads, coffee mugs, baseball caps, and other such promotional items are great places to include a company website hyperlink.
Outdoor signage/signboards. Catch the attention of people who are driving by your place of business with your website URL along with your company name, phone, fax, and common email (if any). They may be driving by and not have time to stop in and visit your business, but they may visit your website when they have the time to do so to gather more information.
Note: be sure to check with your local municipality to ensure that outdoor signage is in compliance with its by-laws. Some cities and towns do not allow exterior property signage.
A Tattoo. A tattoo? As strange as this may seem, this is something that can be very effective. Body modifications have the unique property of being able to attract the human eye to them, and a website URL tends to stick in one’s mind as being a rather unique idea for a tattoo. A friend of mine, when she ran a small personal site, used to promote it in exactly this manner.
These ideas should give you a starting point for future offline advertising creativity, as well as give you some ways to see a return on your website investment with very little time, effort or money. Good luck!

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Franchise God!

Franchise God!

LES ANTIEPILEPTIQUES - Dr BENAICHOUCHE - oran #pharmacologie3 par là https://t.co/FRqosZNgBw https://t.co/3MZV9PJH83
Source: Flickr

Franchise God bring the finest service and quality to America’s business communities and numerous business franchises opportunity by making available the most technically advanced business solutions available,. Franchisegod.com enables customers with complete professional solutions for marketing, document management, and full packing-and-shipping services at one place i.e. franchising. It helps the customers in growing their business and buys any franchise by providing needed franchise information. Together with our renowned Franchisegod.com Printing franchise with our packing-and-shipping brand, named Parcel Plus, and you have the latest business solutions idea -called Franchisegod.com Business Centers. Franchisegod.com brings the most advanced printing systems to expand business communities. Situated in strip centers and shopping malls, we help customers with expert marketing solutions, complete document management, and packing, shipping and mailing services.Franchisegod.com have multi-income streams including packing-and-shipping and printing/copying. It also guides businessmen in forming a franchise for sale. In a comprehensive four-weekly program at the international training workshop, you get hands-on business planning, assistance in operations, target marketing financial analysis, and other important areas. You have desired pricing tie ups from FedEx, DHL and UPS You also get a number of professionally designed advertising tools to aid attract customers into your center. As the owner of a Franchisegod.com franchise, you’ll prompt customers with their projects from conceptualization of Idea, through the process of Production, till Delivery. Our digi quick systems enable you to choose from a connection of pre-approved qualified vendors to complete each order. This process reduces your beginning investment in both personnel and equipment .From consumers who require sending packages across the country, to printing and design for companies trying to expand their businesses, Franchisegod.com help customers with a wide number of solutions. Given below are some of the options through which you can help local businessmen in your communities: Assisting you to reach customers
Searching & qualifying desired prospective.
“High class” branding of image
Creative conceptualization
Making Comprehensive strategic plans
Develop Affordable and great ideas
Direct newsletters mail and postcards
TV, Radio & newspaper advertisement
Specialty &Promotional products
Let’s Create
Desktop publishing and Dynamic design
Digital printing & copying
Help you produce documents
High-resolution scanning
Binding, Collating & laminating
Creative pamphlets & brochures
Let’s Crate
FedEx, UPS DHL & USPS
Moving and Shipping services Professional packaging
We’ll deliver your required belongings mailing services Custom crating Storage of inventory & fulfillmentFranchisegod.com offers variety of services and products to meet the requirements of ever expanding communities. Is a Franchisegod.com Good For You? Franchisegod.com owners are pioneers in their society. They often have sales or marketing backgrounds, superior personal skills, inquisitive minds and management experience. They know the significance of applying a solid marketing plan backed by a strong outside sales service, and are engaged actively in the selling process. Franchise God owners provide top-level, expert service to their community and other businesses

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Internet Advertising – What Went Wrong?

Internet Advertising – What Went Wrong?


Spielberg’s blockbuster, “Minority Report”, is set in the year 2054.
The future – at least according to a team of MIT futurologists, hired by the cinematic genius – is the captive of embarrassingly personalized and disturbingly intrusive, mostly outdoor, interactive advertising.

The way Internet advertising has behaved lately, it may well take 50 years to get there.

More than 1 billion people frequent the Internet daily. Americans alone spent $69 billion buying things online in 2004. eMarketer, a market research firm, predicts that e-commerce will climb to $139 billion in 2008. American Internet advertising revenues boomed to $7.3 billion in 2003 and $9.6 billion in 2004. Shares of companies like Yahoo! and Google – sellers of online advertising space and technologies – have skyrocketed.

This is a remarkable reversal from just a few years ago.

All forms of advertising – both online and print – have been in decline in 2000-2. A survey conducted by the New Media Group of PricewaterhouseCoopers (PwC) – the Internet Ad Revenue Report sponsored by the Interactive Advertising Bureau (IAB) – found a 12 percent decline – to $7.2 billion – in Internet advertising in 2001. CMR, The Myers Report, and McCann Erickson have all recorded drops of between 12 and 14 percent in broadcast advertising and of c. 20 percent in radio spots in 2001.

The following year – 2002 – may have been the turning point. A March 2002 Nielsen NetRatings report registered a sharp turnaround in the first quarter of 2002. The number of unique online ads shot up by one third to 70,000. Jupiter Media Matrix predicted a 10 percent increase in online classified ads – to $1.2 billion in 2002. By 2007, it said, online ads will account for 7 percent of total advertising dollars – some $16 billion. Both IDC and INT Media Group spawned similar prognostications for the weaker Asia-Pacific market.

CMR forecast a 5.3 percent growth in online ad revenues in 2002 – compared to an overall average of 2.5 percent. This optimistic projection is based on expected performance in the – hopefully, more buoyant – third and fourth quarters of 2002.

Still, it was clear in early 2002 that ,even if this surge materializes, online advertising would be almost 7 percent below its level only two years before and vertiginously below projections touted by “professionals” as late as January 2001. Internet.com quoted another gloomy prediction, by Goldman Sachs analyst, Anthony Noto: “The likelihood of an online ad rebound remains questionable in the near term.” Moreover, growth in advertising in local papers, radio spots, and TV spots was expected to outpace the recovery in online ads.

In hindsight, some advertising categories indeed didn’t make it. Cable, syndication, consumer magazines, national newspapers, outdoor, and B2B magazines continued to post sharp decreases.

A sign of the times in 2002 may have been IAB’s multi-million dollar advertising campaign. IAB is the online publishing and ad sales industry’s largest trade association. In 2002, it tried to pitch the Internet to advertisers in what looked like a desperate effort to increase online ad spending.

Internet.com reviewed the campaign in a June 24, 2002 article:

“The gist of the work is that by encouraging consumers to interact with brand elements, marketers can foster greater awareness, favorability and purchase intent – more so than can static media. The executions share the tagline, ‘Interactive is the active ingredient in the marketing mix.'”

They quoted IAB President and Chief Executive Greg Stuart as saying:

“As we continue to mature as a medium, we need to treat interactive as a brand, and the manner in which we position ourselves as an industry is critical to driving the success and adoption of interactive advertising and marketing in the years ahead. We have to speak with the same voice so that we clearly communicate our unique value to all parties.”

The collapse in Internet advertising had serious and, in some cases, irreversible implications.

In a report for eBookWeb.org I wrote:

“Most content dot.coms were based on ad-driven revenue models. Online advertising was supposed to amortize start-up and operational costs and lead to profitability even as it subsidized free access to costly content. A similar revenue model has been successfully propping up print periodicals for at least two centuries. But, as opposed to their online counterparts, print products have a few streams of income, not least among them paid subscriptions. Moreover, print media kept their costs down in good times and bad. Dot.coms devoured their investors’ money in a self-destructive and avaricious bacchanalia.”

Surprisingly, online advertising did not shrivel only or mainly due to its inefficacy – or avant-garde nature. In a survey conducted in early 2002 by Stein Rogan and Insight Express, an overwhelming four fifths of brand marketers and agency executives felt the the Internet is a mainstream medium and an integral part of the conventional marketing mix. Close to 70 percent rated their opinion regarding the effectiveness of online advertising as more positive now than it was 12 months before. A full sixty percent said that their clients are less resistant to interactive marketing than they were.

So, what went wrong?

According to classical thinking, advertising is concerned with both information and motivation. It imparts information to potential consumers, users, suppliers, investors, the community, or other stakeholders. It motivates consumers to consume, investors to invest, voters to vote, and so on.

Yet, modern economic signal theory allocates to advertising an entirely different – though by no means counterintuitive – role.

From the eBookweb.org report:

“Advertising signals to the marketplace the advertiser’s resilience, longevity, wealth, clout, and dominance. By splurging money of advertising, the advertiser actually informs us – the ‘eyeballs’ – that it is here to stay, sufficiently affluent to finance its ads, stable, reliable, and dominant. If firm X invested a million bucks in advertising – it must be worth more than a million bucks – goes the signal. If it invested so much money in promoting its products, it is not a fly-by-night. If it can throw money at an ad campaign, it is stable and resilient.”

Online advertising dilutes this crucial signal and drowns it in noise. Advertisers stopped advertising online because the medium’s noise to signal ratio rendered their ads ineffective or even repulsive. Internet users – a “captive audience” – not only became inured to the messages – both explicit and implicit – but found the technology irritating.

Many react with hostility to pop-up ads, for instance. They simply tune off or install ad-filtering software. All major Web browsers allow their users to avoid pop-up ads altogether. But banner ads and embedded ads are an integral part of the Web page and cannot be avoided easily.

Thus desensitized, users rebel.

“They resent the intrusion, are incensed by the coercive tactics of advertisers, nerve wrecked by protracted download times, and unnerved by the content of many of the ads. This is not an environment conducive to clinching deals or converting to sales.”

There are two sources of noise in Internet advertising.

Free advertising misses a critical element in the aforementioned signal. Information about the purported financial health and future prospects of advertisers is conveyed only by paid ads. Free adverts tell us nothing about the advertiser. This simple lesson seems to be lost on the Internet which is swamped by free hoardings: free classifieds, free banner ads, free ad exchanges. Worse, it is often difficult to tell a paid ad from a free one.

Then there is the issue of credibility. Dot.coms – the leading online advertisers – are rarely associated with truth in advertising. Internet ads are still afflicted by scams, false promises, faulty products, shoddy or non-existent customer care, broken links, or all of the above. Users distrust Web advertising and ignore it.

The Internet is being appropriated by brick-and-mortar corporations and governments. Global branding will transform online ads into interactive renditions and facsimiles of offline fare. Revenue models are likely to change as well. Subscription fees and “author-pays” will substitute for ad revenues. The days of advertising-sponsored free content are numbered.

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Spousal Support

Spousal Support

Couples who run home based businesses together can enjoy big benefits, but all marriages pack a potential for problems. Add a homebased business partnership to the mix, and sparks can fly. Scott Gregory and Shirley Siluk Gregory, co-authors of The Home Team: How Couples Can Make a Life and Living by Working at Home (Panda Publishing, $22.95, 888-447-2632), say to avoid these five potential traps to help both your marriage and your business thrive:
Misplaced priorities. Your relationship should always take priority over your business. If the company becomes more important than your marriage, you could be headed for big trouble.
Overworking. It takes hard to work to make a business succeed, but be sure to take time for non- work activities.
Poor communication. Couples must talk openly and frequently about issues affecting the marriage, home and business. It helps if partners clearly define family and business roles, divvying both up fairly to avoid hurt feelings.
Forgetting the big picture. It’s easy to get bogged down in the crisis du iour. Couples must agree on goals for both family and business.
Conflicting personality styles. Diverging points of view can bring creativity and growth to both marriage and business. Think of your differences as opportunities, not roadblocks, and you’ll find working together to iron them out brings great rewards
Something To Hide
While homebased businesses have mushroomed in recent years, some clients still question the professionalism of a homebased office. So should you reveal you’re homebased?
It depends. In many cases, the nature of the business determines whether you should trumpet your homebased status. Customers also play a role: Consumers tend to be less concerned about working with homebased firms, while large companies may find it disturbing. Beatriz T. Halbert, co-owner of The Sequoia Group Inc., an Atlanta facility operations and maintenance company, worked from home for three years. During that time, she never revealed her company’s location. ,”My research indicated [my clients] were interested in outsourcing to small companies, but they were uncomfortable outsourcing to a [homebased business],” Halbert says. Parents of young children often find revealing the nature of their site is unavoidable. “Clients may call when a child is nagging me, so I always tell them I have a home office,” says Judith Lederman, owner of TSL Publicity and Marketing Inc. in Irvington, New York. Many entrepreneurs take the middle ground. “The larger businesses I work for mayor may not know I work from home,” says Pam Paris, owner of Paris Graphics, a computer graphic design firm in Hanover, Maryland. “I don’t hide it, but if it doesn’t come up, I don’t broadcast it, either. “
Card Tricks
You’ve already paid for them, and they don’t do any good stashed in a drawer. Here are some ways to capitalize on your business cards: Post your business cards anywhere they’re allowed-libraries, colleges, supermarkets. Get creative with your cards. If you’re a private eye, for instance, how about slipping them between the pages of books in the local law library?
Never pass up a chance to pass out your cards. Whenever you pay for gas or make a purchase in store, if you think the salesperson could use your product or service or might know someone who could, give him or her your card. -Include business cards when you pay bills by mail. You never know whether the person opening your bill might need your service. You can benefit from potential customers’ business cards, too. Here’s how: Contact a local restaurant or business that complements yours. Ask if you can place a fishbowl near the cash register. (If necessary, barter your service or product in exchange. ) Post a sign on the fishbowl inviting customers to drop in their business cards to be included in a weekly (or daily) drawing for a prize. If you run a catering service, for example; the grand prize winner could get 50 percent off a catered dinner party. Offer 15 percent off the first order to anyone who enters. Once you collect the cards, start calling to remind participants about the discount.

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100 Creative Ways to Market Your Business Offline

100 Creative Ways to Market Your Business Offline

If you are in direct sales or a home party plan company you will want to market your business offline.
Here is a checklist of some Creative Offline Marketing Ideas!
#1. Take a small zip close baggie (snack sizes work well) and include the following in it:
Your Business Card, Business Oppty Mini Flyer, a Piece of Candy such as hard candy or a lollipop, mini flyer of current host specials, discount coupon (optional) etc.
Hand these out to the bank tellers, retail cashiers, at your kids sport events, every where you go!
#2. When I stay at hotels & motels I leave a mini catalog, my business card & discount coupon and the mini coin canister for the maid! I put her tip inside the mini coin canister! I have gotten 3 orders by doing this!
Be creative when you leave tips for Hotel Maids, Waitresses, Waiters, Hair Dressers, etc. Don’t just hand them your business card, make it memorable!
You can also buy cute little beaded change purses at your local dollar discount store!
#3. Print out flyers with your contact info (not your personal address), your website address & email address along with any current specials you are offering.
Then contact local area mobile home park offices, apartment complex rental offices, housing developements etc and ask them if you can leave fliers in their office or hang on their tennants doors. Give the office employees a free gift or discount on their personal orders.
#4. Contact local area bridal supply stores, bridal gown stores, caterers, tux rental centers, wedding dj’s etc. Ask them if you can leave your business cards & fliers about the great (Company Name) Bridal Gift Registry for them to give to their customers.
Offer store owners a free gift or a personal discount for helping you spread the word about your business.
#5. Daycare Centers! They are excellent to contact and leave business cards and/or fliers at!
I print out a flyer of just a few items from our Tupperware Childrens line and I attach my business card & a discount coupon. I get alot of orders by doing this!
So whatever company you represent, find some items that cater to children or to moms and make up a flier!
#6. Alot of churches hold a Spring and Fall Fest! Contact them about getting a table or a booth. Alot of times this will cost you under $15.00 for a space!
Make sure you take products with you along with business oppty fliers, plenty of catalogs, business cards etc.
Do a contest drawing at these types of events. Make up entry blanks that gather the customers info so that you can initiate contact with them again!
#7. Join your local area chamber of commerce! They are always holding local business events that you can participate in.
#8. College Campuses! Dorms & Housing Students are always looking to spend money! Alot of college students are also looking for an extra income so target them with the Business Oppty too!
Drop off fliers and business cards to the College Student Center! They usually have bulletin boards, tables and other things where you can leave your information at for FREE!
#9. Contact your local area Welcome Wagon or Welcome to the Neighborhood Group! Ask them about you leaving mini catalogs, fliers, business cards, discount coupons, freebie mini gifts, etc with them.
They are always looking for additional items to place in their Welcome Bags!
#10. Contact your local area hospitals and ask for Human Resources Dept. The Majority of hospitals hand out New Mommy Diaper Bags filled with products, samples and other stuff for New Moms who just had a baby!
It’s FREE for you to add in your information! I have gotten party hosts, new customers and new recruits by participating in these types of programs.
#11. Contact your local medical offices, particularly Gynecology and OB Offices and Pediatric Offices and inquire about you leaving information with them.
This is a way for you to target Parents of Children with both the home party oppty, the business oppty and new customer sales.
#12. Donate a Product to your local area Radio Station, they have numerous contests and they are always looking for sponsors!
Your donation can be written off as a tax deduction plus you will get FREE Advertising & Business Exposure for your donation!
#13. Donate a Product to your local area Bingo Halls! They are always looking for sponsors of their Bingo Prizes! Bingo is BIG in alot of areas!
#14. Call your Chamber of Commerce and find out about Local Area Job Fairs. Get a booth and set up info about the fabulous business oppty!
#15. Call your Local Area Colleges and find out when their next job/employment fair is. Alot of times you can get a booth or table for less than $35 and you will get alot of GREAT new recruit leads by participating in events like these.
#16. Contact local area car dealerships. I have 2 in my local area that hand out a small packet that I made up for FREE to their customers who come in to take a free test drive!
#17. Target your local area gyms! You can get a table space for $20 or less in most cases! Make sure you have 3-5 products on display, plenty of catalogs, business cards and fliers.
#18. Network with others in your community who are in home business. Find out what events and activities that they participate in. They are usually “in the know” and can help you get started in networking in your community.
#19. Contact Companies in your area to see if you can come in and set up a table in the employee lounge or cafeteria for a employee shopping break! These days alot of companies will allow you to do this if you ask them!
#20. Does your local area tv cable company have a local information channel? Inquire about advertising! These ads will reach thousands of potential buyers for you! I recommend you only use your website address for these types of advertising and not your personal at home address.
#21. Contact local small companies and shops to see if you can offer an exclusive discounts or freebie gift to their employees. Companies are always looking for a way to “treat” their employees to specials from the local surrounding community.
#22. Small Home Town Newspapers! I dont get too good of a response when I do big newspaper city ads, however… when I target small town newspapers I usally get a great response. I even had them let me place an ad on their wedding and engagement announcements page which I advertised the Bridal Gift Registry.
So if you are going to do any type of newspaper advertising, inquire about getting your ads on specific pages in the newspaper that targets the group of people most likely to buy from you.
#23. Get a low cost outdoor banner printed up with your business information on it. You can usually get them done for $55 or less depending on who makes it.
You can have these outdoor banners displayed at outdoor music/concert events, outdoor childrens sporting events, outdoor adult sport events, outdoor neighborhood block parties, outdoor community events, carnivals, fairs, etc.
#24. Take your business on the road during nice weather. Contact local area parks & community centers to see what their schedule of events are and inquire about setting up a booth or table.
This is a great way to network & market your business to those in your community.
#25. Community Clipper Coupon Packs & Sales Flyer Mailings. These days alot of communities have mailings such as these, contact them and see how you can participate and advertise your business.
#26. Contact small local area businesses such as hair salons, massage parlors, boutiques, banks etc.
See if you can set up a table for 1 week with 3 of your best selling products on it along with some catalogs, fliers, coupons and your business card. Keep a basket on the table for any customer orders which you can follow up on after you return back to pick up your display. Offer the store owner or manager a free gift for allowing you to do this.
You can also offer to donate a prize for a contest if they let you display the prize donated & get a copy of the contestants entry blanks after the promotion closes.
#27. Contact local area pizza shops, diners, deli’s and coffee bagel shops to ask them about advertising on their paper placemats! Customers do read those ads!
#28. Contact local area restaurants, bars and clubs and see about advertising on their paper beverage coasters!
#29. Local Television Stations are always holding on-air contests & website contests for their viewers, contact them about you donating a prize or gift certificate to sponsor one of their contests! Great business exposure for you!
#30. Attend Local Area holiday shopping events. Customers who are ready to spend holiday shopping money turn out for these events by the thousands! You can usually get a booth for less than $50.00 so they are economical to participate in!
#31. Hold a local area community Block Party at your home or local community center! Families are always looking for something to do during the nice weather seasons!
Optional: Attend your neighborhood block party and set up a table with your product offerings or samples. Get out there in your community and get your business seen!
#32. Get your business listed in your cities telephone book yellow pages! Alot of them also have a coupon section too!
#33. You can take this phone book advertising one step further by finding out what company makes the plastic vinyl phone book covers which have local business ads on them and get your business added to it!
#34. Get your business information printed up on pencils and hand them out to local colleges and technical schools for them to hand out to their adult students! This keeps your business information in front of them! (make sure you only donate them to schools with adult students).
#35. Get a vehicle banner made for your automobile. I recommend the vinyl window clings or vinyl cling ones that stick to your automobile but dont scratch or remove the paint. You can easily remove them when washing your vehicle!
#36. If your city has a travel guide that tourists request, contact that business and find out how you can advertise in it too!
#37. Local City Maps! These days even city maps have advertising on them! You can usually get a small business ad printed on them for an economical price. Don’t advertise your personal location. If you dont have a business location then advertise your website address or email address.
#38. Contact local area hotels, motels and bed & breakfast inns and ask them if you can do up a Lobby Basket and leave it in their Lobby.
What is a Lobby Basket? You make up little packs of info about your business & products and put them into the Lobby Basket for their patrons to take.
They usually have a pamphlet wall or area too with pamplets from local area attractions etc. If they dont have a lobby basket area, inquire about leaving your business info in their pamphlet area.
#39. Get your business info printed up on balloons! This is very economical to do! You then distribute them to local community centers, sporting events and other types of places where parents book their childrens birthday parties!
These balloons can be displayed at the birthday party giving you business exposure. You can usually get them done for .3-.8 cents each. Your business name & website address is all you need on them!
#40. Find a few other self employeed business owners in your community and team up! You can all sponsor a local parade float, parade clowns etc. Make up signs with your business info imprinted on them so that you can receive some great business exposure during the parade!
#41. Get some T-shirts printed up with your business information on it (both front & back sides) and hand them out to some friends, family and co-workers and ask them to wear them out and about in the community. This is their FREE gift for helping you to spread the word about your business!
Optional: Get ball caps printed up with your business info!
#42. Get some canvas tote bags printed up with your business information printed on it. Find a few ladies who are very active in your community and ask them to use your tote bag and give it to them for FREE under the agreement that they will use it every time they go out in the community for errands & events!
#43. Get a license plate made up for your vehicle! If you have your normal license plate on the back of your car, put your business named one on the front of the car!
You can get one with just your business name on it for about $20-$30 per plate!
#44. Wear a business name tag every time you go out into your community! Get a Catchy Slogan printed on it such as:
A. Ask me about (your company name) Products!
B. I work from home, you can too!
C. Earn some FREE when you party with me!
#45. Local Area Magazines! Does your city publish a City Magazine? If so, contact them about advertising or if they hold contests for their readers offer to donate a product or service for their contest!
#46. Check out your local area State Fairs & Community Carnivals, there are always alot of them going on during seasonal weather.
Ask about getting a booth or table & set it up with your business information! People love to shop at Fairs & Carnivals and they are looking to spend money!
#47. Get some Business Card Magnets printed up and hand them out every where you go! Have your friends & family pass them out too!
People are more apt to keep a magnetic business card compared to a regular one which gets shoved into a drawer or wallet. By having a magnetized card, your business is kept in front of the potential customer/client.
#48. When you give gifts to family, friends, neighbors, co-workers etc. make sure you give them gifts from your own company! This allows other people to see & touch your gift meaning FREE business exposure for you! (plus, you bought the gift from yourself so you are saving money! )
#49. Invite your spouses co-workers over to your home for a little mingling party! Serve some refreshments or do a cookout BBQ and make sure you have a table set up with some product displays!
If you sell kitchen or food products, make sure you use them!
#50. Do a neighborhood childrens shopping party!
I do this before Christmas and again before Mother’s Day. I invite the neighborhood kids to come by and shop for gifts for their parents and loved ones. They enjoy shopping on their own and parents enjoy a small break from the children!
To make this successful make sure the products you are offering are economical, I try to keep them under $25.00 each with most being around $10.00 each. Have a table set up with some inexpensive crafting supplies and let the children make their own greeting cards to go with the gifts they have purchased or have a gift wrapping table set up so they can personally wrap their gifts!
#51. Do a joint party with another consultant in a non-competing business. Partying with a friend is always fun! You can hold it at one hosts home, your home or at a local community center. Invite every one you know and have others help you spread the word. Hang up fliers at local centers & businesses too!
#52. Put an AD in the back of local high school yearbooks! You can usually get these ads for around $20.00 which makes it affordable advertising for you!
#53. Put an AD for your business in local Athletic Sport Programs! You can find these at the High School Level, Minor League Level and at Professional Sporting Events!
#54. Contact Local Churches & Religous Groups and see if you can place an AD in their weekly church bulletins & program guides!
#55. Do you have a local Community Play House? If so, get your business ad placed in their play programs! You can usually get ads in them for less than $25.00
#56. Co-Sponsor a Local Youth Athletic Group! Baseball teams, softball teams, cheerleading squads, gymnastic squads and swim teams, etc. are always looking for sponsors!
Co-Sponsoring a team will help get your business noticed in your local area!
#57. Get a Yard Sign! If you have a home business consider getting a Yard Sign printed up and proudly display it in your front yard!
#58. Does your neighborhood hold local Meet & Greets? If so, make sure you go out and attend them! Get to know your fellow community members!
#59. Donate a Raffle Drawing Prize to a Non-Profit Group or Charity in your local community! They are always looking for prize donations for their charitable raffles.
Note: Make sure you get a receipt for tax purposes!
#60. Do you have a Online Business & Website? Consider getting some computer mouse pads printed up with your website address & business name on them! This will keep your website & business in front of them every time they sign online! This encourages them to check out your website often for new products, updates & features!
#61. Local Bus Stops & Bus Sheds! Have you noticed that alot of them have local business advertising on them? Call up the company and see how much it would cost you to advertise there too!
#62. Does your local area grocery store allow advertisers to place business ads on the back of their cash register receipts? If so, contact them about getting your business ad on there too!
#63. Local baby expo’s and baby events/contests! Set up a booth or table with your business info! These events are always very popular and a great way for you to reach new customers!
#64. Watch your local newspaper for Wedding, Engagement and New Baby Annoucements! Make a list and then go to: www.searchbug.com
to try to track down addresses. You can mail off your business info to them announcing your business, bridal gift registry, baby gift registry, etc.
#65. Stamp your business info to the outside of all outgoing postal mail! Include your business card on the inside. Do this for personal mail, business mail and for paying your bills!
#66. Contact your local Fire & Ambulance companies and see if you can set up a table at their next BBQ Event or fundraiser event.
#67. Contact LOCAL Assisted Living Centers for Senior Citizens (this is different then a nursing home! ) and see if you can come in & offer a shopping oppty. to their Senior Residents! Seniors can NOT get out like they used too so they appreciate being able to shop from home and the majority of them don’t own computers & if they do, they are not extremely computer savvy…so offer a one on one shopping experience with them! They also appreciate the adult company!
#68. Are there local small summer concerts held in your local parks? We have them here during the summer months! Ask about advertising options during these community events!
#69. BUY little boxes of Smartie ™ Candies! Put your Business info on one side & on the front side slap on a label that says “Be a Smartie, Earn FREE (Your Company Name) w/a Party! ” Hand them out every where you go!
#70.
Make up candy packs with your business info attached to them and hand out to the Halloween Trick or Treaters!
#71. Exchange Business Cards, Fliers or Coupons with another Home Party Consultant in a NON-Competing Business and place her filler in your bags & outgoing packages & have her do the same for you! Sort of “scratching each others backs”.
#72. The PUBLIC Library! I go in there often and see all kinds of local advertisements for businesses there! See if you can leave a catalog & a few business cards!
#73. Do a CATALOG SWAP with another party plan consultant (NON competing business). See if she will swap a few catalogs with you. You hand out a few of her catalogs at the END of your party and have her do the same! Hand them out as guests are LEAVING the party!
#74. I have a friend & fellow network member who prints out for me…mint books…she prints a pretty graphic on it, along with my business info…they look like matchbooks and inside is a piece of peppermint hard candy! They are inexpensive too! I think I paid $8.00 for 40+ of them! She includes the candy too! I can refer her to you if you want to try those! Tell Tonya that Shelly sent ya!
www.bboopsworld.com/
#75. Do a PARTY SWAP with a Consultant in another HOME party business! (NON-COMPETING! ) Tell her if she holds a (Your Company) Party for you…..you will hold a XYZ Party for her!
#76. Ask about getting your info printed onto golf tee’s and golf balls & then donate them to a local golf course or mini golf course!
#77. FOAM DRINK COZIES, the foam thingie you wrap around a cold beverage can! See if you can get some of those with your business info on them & hand them out at local sporting events!
#78. Indoor Concert Arena’s. Have you attended a concert lately? Tons of advertising by local and national merchants at concerts! Check into doing some advertising!
#79. Children LOVE Stickers! Buy a slew of stickers with your business name on them….hand them out! Chances are that the kid’s parents will see the stickers too!
#80. Temporary Employment Agencies…again drop off packets of info about Your Business Oppty to them. The Economy is sluggish in alot of the areas in the USA…ask Temp. Employment Agencies to refer some clients to you who may be interested in a (Your Company Name) Home Business!!! You could offer the staff a discount or free gift for referrals.
#81. Print up some flyers and get permission from local shopping centers to see if you can leave them on car windshields! Always ASK permission first!
#82. Does your community print up FREE Renters Guides, House Buying Guides Etc? (you can usually find them for FREE at your local supermarket). If so, contact them about placing your business ad inside one!
#83. Got a local ice cream man who drives around in his ice cream truck throughout your community? Talk to him about passing out flyers or letting you add a logo onto his truck via a vinyl cling logo banner!
#84. Do a web search for you local county, local township and surrounding areas. I found tons of websites for my area with FREE online business directories which I was able to get my website listed in. They also have offline ADS that you can advertise in too! A great way to also find out about upcoming local community events to participate in!
#85. Are there any professional moving companies in your area? If so, contact them! They usually give out new business packet info to their customers/clients to welcome them to their new home. See about adding your business information to their “New Move” Packs!
#86. Local small town radio stations that are usually found on the AM frequency usually offer very low-cost local area advertising on their small radio station. A great way to get your business info out to those in your local community.
#87. Get your business information printed out onto paper text book covers! You can make them yourself! Donate them to local area adult technical schools and colleges!
#88. Is there a local business in your area holding a upcoming Grand Opening? If so, contact them! Alot of times they are giving away freebies to the first few hundred customers plus they do heavy advertising announcing their Grand Opening. This is a GREAT way for you to capitalize on that!
#89. Get your business info printed up on inexpensive bookmarks! Then give them to local area colleges, adult technical schools, book reading groups, libraries etc. You can usually print up your own bookmarks with your business info on them for less than .8 cents each! This will keep your business info infront of those avid book readers! They are also great to give away for FREE with customer orders!
#90. Put your Business Knowledge to Work! Offer to teach classes to adults!
Examples: If you are with a kitchen/cooking company offer to teach adults to cook! They are always looking for fast & easy ways to prepare healthy meals!
If you are a scrapbooking consultant, offer to teach a class to new moms on how to scrapbook new baby pages!
If you are a Bath/Body/Spa consultant offer to teach pampering classes to women & moms!
You can find adult programs by contacting: Local Community Centers, Local Civic Groups and alot of High Schools & Community Colleges offer evening classes to adults. (continuing education).
This generates leads & sales and only takes a short amount of time!
#91. Put the word out to your friends, family & co-workers that you offer freebies to party go’ers. What do I mean?
Well, people who are holding baby showers, bridal showers, birthday parties, anniversary parties etc. contact me about my freebies. They make up party goodie bags and are always looking for things to stuff them with. Depending on what type of party it is depends on what I donate!
I print out pretty bookmarks, recipe cards, candy wrappers, gift bag tags, shopping lists, chore lists etc. with pretty designs on them along with my business info. I also attach a coupon. I keep my cost down to .15 cents per person. An inexpensive way to reach new potential customers.
#92. Print out your own Re-ordering labels! If you sell consumable goods (foods, spices, soaps, bath products, cosmetics etc) make sure you stick on a small re-ordering info sticker with your business info on it so that your customer can easily locate your information for placing reorders! This is also important to do considering some customers purchase items from you to give as a gift, this way the person who received the gift will also know how to contact you and will become a potential new customer for you!
#93. Establish a Referral program for your business and print out referral coupons! Offer established customers a free little gift or personal discount if they refer a new customer to you! I like to give out 3 Referral Coupons to every new customer I get so that they know they will be rewarded for referring new customers to me.
Established customers are more apt to refer new customers to you if they know they will be rewarded for that referral. Verbal referral programs don’t work well, so print up referral coupons or referral promotion cards to hand out to your established customers. I also like to put a “referral reward” sticker in all of my Tupperware catalogs. You can also add a sticker to the backs of your business cards.
#94. Print out Coloring Pages with a small section on them advertising your business and donate them to local area restaurants, daycares etc. I was able to find 4pc. crayon sets for ONLY .05 cents a box which I also donated along with the printed out coloring pages! Parents hang them on the front of their refrigerators after the children are done coloring them which keeps your business in front of the parent daily! Cost: About .03 cents for printed out coloring page with your business info located some where on it and .05 cents for the mini box of crayons.
Try to find a design that relates to your business for the best effect.
#95. Contact your local area Girl Scouts, 4-H Club and other youth groups. Talk to them about you coming in to do a project with the youth’s in the group. You can also talk to them about your business fundraiser program if you offer one. During the summer time there are alot of youth camps throughout the community. You can also find youth camps through local churches. Some are seasonal and some are year long programs. The YMCA is also a great resource!
For Example: If you are a Kitchen Consultant, come in and teach the youth how to cook or about kitchen safety. If you sell pet products, go in and talk about grooming a pet. If you sell candles, go in and make some mini candles or teach them how to decorate them for gifts. Be creative!
#96. If you are crafty with your computer you can print out tea bag wrappers with a pretty design on them along with your business information. I purchased a few boxes of individually wrapped tea bags and then put my printed business tea bag wrapper over it. You can hand them out throughout your community.
I like donating them to: Assisted Living Centers, Senior Community Centers, Daycare Centers (to be given to the parents & teachers), School Teacher Lounges, Employee Break Rooms etc.
Example of Cost: .03 cents for a printed color wraper and about .03-.05 cents per tea bag.
#97 Make sure you leave info about Your Business on your answering machine or voice mail message! Not everyone who phones you knows that you sell or represent a particular company! (especially those pesky bill collectors & telemarketers).
#98 Take your outdated catalogs and randomly mail or distribute them thru-out your neighborhood! Make sure you stamp it OUTDATED and provide contact info for yourself so they can contact you if interested to get a current catalog!
#99 Get Business Themed Banking Checks! Your bank checks pass thru tons of hands that could become potential customers or party hosts! If possible get your email address or website URL preprinted onto them! I also suggest using preprinted postal address labels too! (try to get checks that have pictures of some of the products you sell on them or at the very least make sure some where on the check it says: Tupperware Consultant, Avon Rep, and so forth. )
#100. Get your business info printed onto matchbooks! Donate the matchbooks to candle shops, smoke shops, clubs etc. to help get your business name out in your community!

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Self-Publishing: Common Scams to Avoid

Self-Publishing: Common Scams to Avoid

Are you an author who has decided to go the self-publishing route? If you have received numerous rejection letters from publishing companies, but you still believe that you have a sellable book, you may be. Self-publishers also like the freedom and control that they have.

As nice as self-publishing is for many authors, it is still important to proceed with caution. Did you know that there are a number of self-publishing scams out there? There are and these are scams that you will want to avoid.

If you are self-publishing a book, you should not be required to sign any contracts. What you will want to do is search for a printing company that will turn your words into a real book. You do not need to sign any contracts or agree to give away your work for this to be done. Often times, all you need to do is agree to pay the already agreed upon fee. If you are sent a contract, chances you are dealing with a vanity publisher, as opposed to a printing company.

Whether you examine vanity publishers or a printing company, be cautious of any recommendations that you receive. For example, if an individual in your travels says “I know of a great designer who can design an amazing cover for your book,” proceed with caution. Of course, the individual or company in question is more than worth the look, but you should know that many companies do not recommend others out of the goodness of their hearts. Many do so because they receive a percentage of each sale made by working as an affiliate.

Even if you make the decision to self-publish a book, there is still a good chance that you will turn to other experts. You may be interested in hiring the services of a professional editor or a designer to make your book cover. When hiring a designer, give them an outline of your book or your expectations, but never hand over your completed work. A designer does not need this. If they ask for it, they may have bad intentions.

As for hiring the services of a professional editor, know who you are working with at all times. Do the proper amount of research first. You can honestly never tell if an editor actually reads your books and make changes. Be leery of anyone who says “everything looks good to me,” and then hands you a bill. It is also important to remember that when you hire an editor, you essentially hand them everything that you have worked on for the past year or months. Make sure you hire a trusted editor who will not run with your work and then later claim it as their own.

In keeping with hiring assistance, one of the downsides to self-publishing is that you, as the author, are responsible for selling your book. This is something that many authors do not have the time and experience to do. That is why outside help is often used. If you do use help, choose a different person. Do not let the same company publish your book and then sell it. This is often a sign of a scam. Instead, hire a marketing specialist who can help you develop and market your own website where your book can be offered for sale. Or, approach local retailers, like your local bookstores, to see if they can carry your book.

Although there are a number of scams associated with self-publishing, it is a great way to get a book published. Just be sure to use your best judgment.

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Creating great outdoor Signage for your Business

Advertising and Marketing with Outdoor Businees Signage

To change advertising, you must begin with the people – Campaign US

Campaign USTo change advertising, you must begin with the peopleCampaign USYet more often than not, ad creative and targeting appears to be based on reaching a woman of a certain age, of a certain ethnicity who lives in a certain area, using a certain device—without leveraging deeper insights to demonstrate an understanding …

Brand Safety: Do You Know Where Your Content Is? – Forbes

ForbesBrand Safety: Do You Know Where Your Content Is?ForbesForbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify? Whitelisting is an important approach to take for all audiences but it is important …and more »

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Creative Advertising for Start Ups on a budget, some useful tips from The Guardian….https://t.co/TyiKaaI7Iy https://t.co/U3i9OAZ819

The success of the ‘white out of red’ campaign was based on the idea of feeling that you were a member of a club.

In the advertising and marketing industries, the debate has raged for decades. Do high levels of creativity make advertising more effective? Or is creativity just irresponsible folly practiced by creative people looking to win their next award? The arguments of both advocates and cynics have until now been based on conjecture and anecdotal evidence. The Case for Creativity brings the debate to a conclusion, telling the story of two decades of international research into the link between creativity and business results.

#Business Required Only Two Functions #Marketing And #Advertising.
Our Creative #Advertising effectively…

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⚓ Creative advertising rolls all over!

👊 What if you could trick your competitors into advertising…

⚓ Creative advertising rolls all over! 👊 What if you could trick your competitors into advertising for you? Would it be tasteful? Maybe. Controversial? Certainly. Effective at garnering viral social media attention? Undoubtedly.☂ Just ask the folks at DHL, who recently created packages with temperature-sensitive coverings. Big, black boxes were shipped to difficult-to-find locations through carriers such as UPS, USPS, and TNT. The catch? Once the right temperature was hit in the truck, the black coverings melted off, revealing the message, “DHL is faster.” Ouch!💪 Deliverymen became walking billboards for their competitors as they transported these packages in front of hundreds of eyeballs, trying to find these impossible-to-discover delivery locations. Of course, the entire spectacle was caught on film, resulting in a viral video garnering nearly 4 million views in less than 72 hours.🚐 What’s even more interesting is that DHL is now denying any involvement in the stunt, saying, “This video was not something initiated by DHL. The video was created by an external agency for their own internal competition. We were aware in advance of the intention to use it for this purpose.” So while DHL understandably distances itself from the prank, it appears that they aren’t unhappy with it either.🎥 Watch video: https://youtu.be/vHVWegNfQl0 🙌 Value your time – Join BuyTime ➡ https://buytimeinc.com/en/——–#buytime #buytimeincorporated #buytimeincorporatedllp #valueyourtime #time #money #value #media #pr #advertising #advertisement

 

 

Most people may not understand the amount of organisation indicators that they see throughout the training course of a day, unless it is brought to their interest. Simply look around, these indicators are almost everywhere. On the top of building, on restroom doors, on the walls strategically put for instructions from area to the next, inside staircases as leave as well as entry information, on walkways before stores and various other places that have actually been created as a requirement or choice.

Because of the demand, there are many different sorts of building indications that could be made. Therefore, when any type of business owner requires exterior indications as well as other organisation indicators for their places of business, they will certainly should become familiar with the different types. Particularly, the most typical signs that every structure normally needs.

# 1 Entry Identification indications

When anyone from the general public gets in any kind of building today, they are typically seeking where they intend to go. Since some company building are shared by more than one resident, they might be searching for a details company that will certainly give them with the service or products that they need. So, the bueiness signs thats generally viewed as entrance recognition typically consists of several tiny indicators that has the name of the different business.

# 2 Outdoor Indicators

In addition to inside signs that recognize the businesses within a facility, there are likewise exterior indications that determine the building itself. The name on a service indication may be big sufficient to recognize a prominent company, as well as is usually multipurpose because the sign does not just represent the name. yet the lighted structure indications can represent the business’s brand name. Whatever the case or circumstance, there are many different building indicators company’s like Orange Area Service Signs Inc. that can help to develop the best indications for the business.

# 3 Practical Building Indications

An additional essential sort of sign that service should have in their buildings in order to meet particular requirements is the utilitarian indication. These indications are additionally everywhere given that they are used to identify usual locations on the website. For instance, these indications are generally seen on restrooms, and on entrance as well as exits doors.

# 4 Lighted Letter Service Signs

When a local business owner has a have to capture their target audiences attention when they participate in a building, they will also have the alternative of making use of lighted letters indicators. Considering that these indicators are made to illuminate and also provide a particular sort of message, they are wonderful for utilizing in any advertising and marketing project. So, lighted company signs can also be seen inside and also outside of buildings.

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Advertising and Marketing with Outdoor Business Signage

Advertising and Marketing with Outdoor Business Signage

Ecommerce websites are created for selling products and services. This differentiates them from other…

Ecommerce websites are created for selling products and services. This differentiates them from other websites. That’s why the goal of promoting an ecommerce website on the internet is to attract the maximum number of users, that eventually will become customers. An online store can increase targeted traffic through a combination of different kinds of advertising and social media promotion.Let’s find out the Ways How to Promote an E-commerce Website Online.https://getsocio.com/blog/5-ways-how-to-promote-an-ecommerce-website-online

Google is testing a new feature that will auto-play a video, depending on the search terms you search…

Google is testing a new feature that will auto-play a video, depending on the search terms you search for. In other words, if you search for ‘replacing a faucet washer’, a video will start playing on the right side of the search results, showing how to replace a faucet washer. goo.gl/2fm24c

Website promotion

Website promotion is the continuing process used by webmasters to increase exposure of a website to bring more visitors. Many techniques such as web content

Promotion (marketing)

P’s: price, product, promotion, and place. Promotion is also defined as one of five pieces in the promotional mix or promotional plan. These are personal

SEO website content service and link-building (SEO) from Newcastle UK. Visit us at http://www.studioten.org or on Twitter studioten1.

Jersey City pulls political promotion of Fulop ally off city website – NJ.com

NJ.comJersey City pulls political promotion of Fulop ally off city websiteNJ.comJersey City pulled an item off the city website that promoted a political meet-and-greet intended to boost the chances of one of Mayor Steve Fulop’s council candidates. The event was listed on the taxpayer-funded cultural affairs calendar as a …

Read the 11 ‘rules for success’ a former Apple employee got on his first day – Markets Insider

Markets InsiderRead the 11 ‘rules for success’ a former Apple employee got on his first dayMarkets InsiderIn other words, don’t get a big head just because you work for Apple or you got a promotion or you’re making $X per year — the basics still matter, and you’ll always be expected to help regardless of how high up you rise or how fancy you think you are …and more »

Starbucks ‘Dreamer Day’ Promotion Is A Viral Hoax Targeting Undocumented Immigrants – Business 2 Community

Business 2 CommunityStarbucks ‘Dreamer Day’ Promotion Is A Viral Hoax Targeting Undocumented ImmigrantsBusiness 2 CommunityAccording to Snopes, the idea for the fake promotion stemmed from a 4chan /pol/ forum titled “Undocumented Immigrant Day at Starbucks.” Users originally suggested creating the fake “Dreamer Day” holiday in order to “drive the wedge” between different …/pol/ – Politically Incorrect » Thread #135946369 – 4plebs4plebsPeople Are Warning Others About This Fake Starbucks Ad Meant To Target ImmigrantsBuzzFeed Newsall 110 news articles »

Q&A: Why promotion and relegation isn’t coming to MLS anytime … – Sportsnet.ca

Sportsnet.caQ&A: Why promotion and relegation isn’t coming to MLS anytime …Sportsnet.caSportsnet chatted with longtime MLS reporter Steven Goff of the Washington Post to get his take on promotion and relegation, and why TFC’s Michael Bradley is …and more »

Most individuals could not realize how many organisation indications that they see throughout the program of a day, unless it is offered their attention. Simply look around, these indications are anywhere. On the top of building, on shower room doors, on the walls strategically put for instructions from location to the next, inside stairways as departure and also entry details, on sidewalks before stores and also various other areas that have been designed as a demand or choice.

Because of the need, there are various types of structure indications that could be made. As a result, when any kind of entrepreneur requires outdoor indicators as well as other organisation indicators for their business, they will certainly have to come to be accustomed to the different kinds. Specifically, the most typical indicators that every building usually requires.

# 1 Entry Identification indicators

When anybody from the public goes into any kind of structure today, they are typically searching for where they want to go. Considering that some business structure are shared by greater than one occupant, they might be searching for a specific company that will provide them with the services or products that they require. So, the bueiness indicators thats usually viewed as access recognition normally includes numerous tiny signs that has the name of the different firms.

# 2 Outdoor Indications

In addition to interior indicators that identify the businesses within a facility, there are likewise outdoor signs that determine the building itself. The name on a service indicator might be significant adequate to identify a preferred company, as well as is often multipurpose because the indicator does not just represent the name. however the lighted structure signs can represent the company’s brand. Whatever the instance or circumstance, there are several building indicators firm’s like Orange Region Service Signs Inc. that can help to make the excellent indicators for business.

# 3 Practical Structure Indications

An additional crucial sort of indication that company have to have in their structures in order to meet particular standards is the utilitarian sign. These indications are also all over since they are utilized to identify usual areas on the website. For instance, these signs are usually seen on bathrooms, and on access and leaves doors.

# 4 Lighted Letter Company Indications

When a company owner has a need to capture their target audiences focus when they become part of a building, they will certainly additionally have the option of making use of lighted letters indicators. Given that these signs are developed to light up and also supply a specific sort of message, they are terrific for using in any advertising campaign. So, lighted business indications can additionally be seen inside and also outside of structures.

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California Electric Sign Contractor

If you want to establish your business as a brand to be reckoned with, then you should seriously consider having your own customized lighted building letters made. This article briefly explains the benefits of having your own electric sign.

Benefits of a Custom Electric Sign

For one, these signs offer your business a greater deal of visibility and brand recognition. If used correctly, the sign should help highlight your business location. This should help in terms of making customers notice your business faster. Even from afar, your customers should have no trouble locating you.

More importantly, however, it should help highlight your business’ uniqueness and identity. Your electric sign should go beyond the flash and the light. Rather, it should highlight your message and what your business is all about. For instance, its color scheme and graphics should complement the brand you are trying to establish, highlighting your business’ own unique message.

These are just a few of the things that a custom electric sign could bring to your business. If you want to have one of your own, then try contacting one of your local California sign makers.

Useful Custom Sign Advice

Your custom business sign is all about communicating your message effectively with your viewers. This way, you can convert them from mere passersby to clients and customers. This article provides small businesses with crucial advice on how to maximize the effectiveness of their custom signs.

Keeping Text Legible

The text is a basic, but vital, component of all business signs. Even for signs which feature graphics and images prominently, it is virtually guaranteed that text will feed into it somehow, whether through the caption or the logo itself. That is why legibility is crucial for any business sign.

If your viewers do not understand what your ad is saying, then you have probably wasted money on it. After all, communication is crucial in terms of marketing and advertising. So, if your signs make use of text, make sure that it is legible.

The best way to test this would be by trying to read the sign across the street. Even from that distance, you should be able to understand what it is the ad is trying to convey.

Effective and legible design is the main reason why you should hire a professional monument sign maker for your advertising needs.

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